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All Journal Sains: Jurnal Manajemen dan Bisnis Sains Manajemen:Jurnal Manajemen UNSERA Journal of Information System, Applied, Management, Accounting and Research Dedication : Jurnal Pengabdian Masyarakat Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia BERNAS: Jurnal Pengabdian Kepada Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) MOVE: Journal of Community Service and Engagement Indonesian Collaboration Journal of Community Services (ICJCS) Dedication : Jurnal Pengabdian Masyarakat
Widya Nur Bhakti Pertiwi
Universitas Sultan Ageng Tirtayasa
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Sains: Jurnal Manajemen dan Bisnis

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Faktor-Faktor Yang Mempengaruhi Pembelian Produk Blackberry (Studi Terhadap Anggota Milis Telkomsel Blackberry Community Indonesia) Widya Nur Bhakti Pertiwi
Sains: Jurnal Manajemen dan Bisnis Vol 9, No 1 (2016): Desember
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v9i1.5360

Abstract

The purpose of this research is to analyze the image of consumers purchase decision making in the conduct of the Blackberry. To find out if a relative advantage, compatibility, complexity, trialabilitas, the ability to communicate the benefits of the product, and observabilitas affect consumer purchasing decisions in the Blackberry product.           The methods used in this research is the author of the research methods of the survey with the quantitative approach. In this research, primary data obtained from the questionnaire. Results of questionnaire data processed using the method of path analysis (path analysis).           Based on the analysis that has been done, the conclusion is relative advantage (X 1), compatibility (X 2), complexity (X 3), trialabilitas (X 4), the ability to communicate the benefits of the products (x 5), and observabilitas (X 6) affect decisions purchase a Blackberry on Blackberry Telkomsel Indonesia Community. Where observabilitas (X 6) that have the greatest contribution in influencing purchase decisions in the respondent's Blackberry product. It is in accordance with the characteristics of high-tech products that are complex, with prices likely to be expensive, need to be examined before being purchased, bought with caution, their life cycle is short, and products that rely on features.
Co-Authors Asih Machfuzhoh Diqbal Satyanegara Edwin Perdana Adiwijaya Fadhilah Fadhilah Fadhilah Fadhilah Ghina Nur Aini Khaila Priwisastra Mira Maulani Utami Muhammmad Johan Widikusyanto Nabila Audy Putri, Solehatin Ika Rizal Syaifudin