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All Journal Dedication : Jurnal Pengabdian Masyarakat Metafora: Education, Social Sciences and Humanities Journal Dedication : Jurnal Pengabdian Masyarakat
Mutiah Mutiah
Universitas Negeri Surabaya
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Optimalisasi Grup Whatsapp Pasar Virtual untuk Pemberdayaan Ekonomi Masyarakat Terdampak Pandemi COVID-19 Danang Tandyonomanu; Gilang Gusti Aji; Puspita Sari Sukardani; Tsuroyya Tsuroyya; Mutiah Mutiah
Dedication : Jurnal Pengabdian Masyarakat Vol 5 No 1 Maret 2021
Publisher : LPPM IKIP Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/dedication.v5i1.448

Abstract

Pandemi Covid-19 berdampak buruk pada aktivitas perdagangan secara langsung terutama di pasar tradisional yang berada di area episentrum termasuk Surabaya. Pasar Karah memerlukan inovasi dan kreativitas sehingga transaksi perdagangan dapat berlangsung dan tetap memprioritaskan kesehatan, yakni pasar virtual dengan optimalisasi grup Whatsapp. Oleh karena itu, Prodi Ilmu Komunikasi menyelenggarakan sosialisasi pasar virtual, menyusun standar operasional pasar virtual, menetapkan bersama harga dan biaya pengiriman, melatih pedagang memfoto dan mengemas produk, dan melatih pengelolaan serta evaluasi pasar virtual. Kegiatan ini berkontribusi positif terhadap pemberdayaan ekonomi pedagang Pasar Karah.
Adaptation Strategy of MSME (Micro, Small and Medium Enterprises) Actors in The Middle of Covid Pandemic (Study in Surabaya and Sidoarjo) Diyah Utami; Mutiah Mutiah; Arief Sudrajat
Metafora: Education, Social Sciences and Humanities Journal Vol. 5 No. 1 (2021)
Publisher : Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/metafora.v5n1.p52-57

Abstract

This study aims to see the impact of the COVID pandemic on a group of people, namely MSME (Micro, Small and Medium Enterprises) actors. This entrepreneurial sector is known for its flexibility and resilience to withstand all situations and conditions, including during the 1998 monetary crisis. However, during the pandemic, this sector was hit the hardest compared to large companies. This is because the MSME sector in general does not have large savings as part of a precautionary motive. The government actually already has an assistance program for MSMEs affected by COVID. But, of course, MSME (Micro, Small and Medium Enterprises) actors must rise up to help themselves, not only relying on government programs that may have limitations. This study aims to see the strategies of the MSME actors, both economic and social strategies. Researches on the adaptive strategies of economic actors have indeed been carried out frequently. The difference is that the adaptive strategy that will be examined this time is a strategy during the COVID pandemic. Most of the COVID-19 studies have been conducted in the medical or health sector. Because this research was conducted during the pandemic, interviews were conducted through digital technology, namely WA calling or telephone. There were six research subjects who were interviewed, with various product variants produced. Based on the research results, it was found that there are three kinds of adaptation strategies for MSME actors namely: economic strategy, technology strategy and social network strategy.
Optimalisasi Grup Whatsapp Pasar Virtual untuk Pemberdayaan Ekonomi Masyarakat Terdampak Pandemi COVID-19 Danang Tandyonomanu; Gilang Gusti Aji; Puspita Sari Sukardani; Tsuroyya Tsuroyya; Mutiah Mutiah
Dedication : Jurnal Pengabdian Masyarakat Vol 5 No 1 Maret 2021
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/dedication.v5i1.448

Abstract

Pandemi Covid-19 berdampak buruk pada aktivitas perdagangan secara langsung terutama di pasar tradisional yang berada di area episentrum termasuk Surabaya. Pasar Karah memerlukan inovasi dan kreativitas sehingga transaksi perdagangan dapat berlangsung dan tetap memprioritaskan kesehatan, yakni pasar virtual dengan optimalisasi grup Whatsapp. Oleh karena itu, Prodi Ilmu Komunikasi menyelenggarakan sosialisasi pasar virtual, menyusun standar operasional pasar virtual, menetapkan bersama harga dan biaya pengiriman, melatih pedagang memfoto dan mengemas produk, dan melatih pengelolaan serta evaluasi pasar virtual. Kegiatan ini berkontribusi positif terhadap pemberdayaan ekonomi pedagang Pasar Karah.
Co-Authors Arief Sudrajat Danang Tandyonomanu Diyah Utami Gilang Gusti Aji Puspita Sari Sukardani Tsuroyya Tsuroyya