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All Journal Jurnal Ilmu Manajemen dan akuntansi Terapan (JIMAT) Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Asepta Hendriyanto
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Economics, Econometrics & Finance

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ANALISIS PENGARUH PENDEKATAN PERSONAL TENAGA PENJUAL, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN PELANGGAN Asepta Hendriyanto
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3 No 1 (2012): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

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Abstract

In a high level of competitive environment, every business must maintain their customer. This study, therefore, intent to search several variables’ effect which is probably able to rise customer satisfaction.The study used several customer of PT WAHANA KREASINDO UTAMA as sample. Data analyze instrument used by the writer is SPSS 17. Data analyze result shows that the research model has well appropriateness and all hypothesis of the study are able to be evidenced. Summary said that personal approach of salesperson, product quality and price are positively effected to customer satisfaction. Based on the result of the study, managerial implication given to the company is suggestion or input to management of PT WAHANA KREASINDO UTAMA to give more concern at the price, as it is the most dominant factor effected to customer satisfaction.
PENCIPTAAN KEUNGGULAN BERSAING PERUSAHAAN MELALUI PENINGKATAN PERILAKU PELAYANAN Asepta Hendriyanto
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 4 No 1 (2013): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

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Abstract

The purpose of this research is to investigate and analyze the factors thataffect the competitive advantage through service behavior. The method usedis the method of survey data obtained directly through questionnaires.Sampling using sensus sampling methods and methods of analysis used inthis research was the path analysis. Based on the research results revealedthat organizational communication, and service culture have effect on servicebehavior. And variable service behavior have effect of the firm competitiveadvantage.
PENGARUH ORIENTASI STRATEGIK, DAN STRUKTUR ORGANISASI TERHADAP INOVASI DAN KEUNGGULAN BERSAING PERUSAHAAN Asepta Hendriyanto
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 5 No 1 (2014): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

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Abstract

The purpose of this research is to investigate and analyze the factors that affect thecompetitive advantage through product innovation, organization structure,strategy orientation. The method used is the method of survey data obtaineddirectly through questionnaires. Sampling using purposive random samplingmethods and methods of analysis used in this research was the path analysis.Based on the research results revealed that strategy orientation, and organizationstructure have effect on product innovation. And variable product innovation,have effect of the fircompetitive advantage.
PENGARUH DAYA SAING DAN AKSES PEMASARAN TERHADAP KINERJA PEMASARAN Asepta Hendriyanto
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 8 No 2 (2017): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

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Abstract

This study is to determine what factors affect the performance of SMEs. The population in this study are all the owner of SMEs in the Central Java. Sampling was conducted with a purposive sampling criteria were used in the consideration that SMEs are already running at least five years. The sample in this study is intended as representative of the population to be studied, totaling 67 (sixty seven). The data were then processed andanalyzed by using the computer program of SPSS 20 for Windows. Based on the results of testing the partial regression analysis can be concluded: The competitiveness and marketing access is partially affect performance significantly and positively. This means that the higher competitiveness and marketing access the higher performance. Meanwhile, competitiveness and marketing access have influence on SME’s performance through network capabilities.
ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KINERJA TENAGA PENJUALAN Asepta Hendriyanto
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 7 No 2 (2016): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

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Abstract

This study examines the performance of sales force management ofpublishers of IKAPI members (Ikatan Penerbit Indonesia) in Central Javaover the past two decades. antecedents to predict salesperson performanceand sales effectiveness as a consequence of salesperson's performance includethe company's strategic orientation, management control, sales area design,and salesperson performance. The results showed that all antecedents havea positive and significant effect on salesperson performance
INTEGRASI SUPPLY CHAIN DAN DAMPAKNYA TERHADAP PERFORMA PERUSAHAAN Agus Umaryanto; Asepta Hendriyanto
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 1 No 1 (2010): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

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Abstract

Supply chain business network that explained as an organization network that involve supplier relationship upstream) and customer downstream). Effectivity of integration on supply will be the key factor for company to reach continuous improvement that make company became competitive.The difference result in applying integration pattern, could be seen at restaurant sector, dept food and beverage (hotel) and fact food restaurant. Theunderlined is that each sector are different in integration factor and the influence to company performance. Based on that problem, the research question is : how the integration pattern characteristic of supply chain and implementation ( direction and level) from each sectors. Sample amount of this research is 31 company that include of 15 restaurant, 10 dept food and beverage hotel and 6 fast food restaurant.Based on the result of regression equation knows that integration pattern supply chain management positively affecting dept food and beverage company performance in Semarang. Variation of variabel company performance that can be explained by variation of integration pattern supply chain management is 69% and the rest 31% affecting by another variable outside variable that used in this research.There is a significance difference between restaurant in Semarang that consist of restaurant, food and beverage division and fastfood restaurant with integration pattern supply chain management and company performance.
ANALISIS PENGARUH KEAHLIAN MENJUAL TENAGA PENJUAL, DAN KUALITAS PELAYANAN GLAXO SMITH KLEINE TERHADAP KINERJA TENAGA PENJUAL Asepta Hendriyanto
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3 No 2 (2012): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

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Abstract

This study aims to test the effects of salesperson selling skills and servicequality of sales person to salesperson sales performance. .The study used severalcustomer of Glaxo Smith Klein as sample. Data analyze instrument used by thewriter is SPSS 17.Data analyze result shows that the research model has wellappropriateness and all hypothesis of the study are able to be evidenced.Summary said that salesperson selling skill, and service quality are positivelyeffected to salesperson performance.Based on the result of the study, managerial implication given to thecompany is suggestion or input to management of Glaxo Smith Klein to give moreconcern at the salesperson selling skill, as it is the most dominant factor effectedto salesperson sales performance.
ANALISIS PENGARUH ORIENTASI INOVASI, DUKUNGAN PROMOSI DAN DUKUNGAN TENAGA PENJUALAN TERHADAP KINERJA PRODUK DI PASAR Asepta Hendriyanto
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 7 No 1 (2016): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

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Abstract

This study analyzes the effect of innovation orientation, promotionalsupport and sales force support on product performance in the market inorder to improve sustainable competitive advantage. The research problemthat is proposed fully refers to the research problems that is; there is atendency to increase the number of cabin numbers Prepaid sympathy, whichmeans the cessation of customers using Simpati Prepaid products based ondata from April 2004 to January 2005, and research gap from previousresearch, therefore, the formulation of this research problem is aboutimproving product performance in the market by basing on innovationorientation, promotional support and sales support to enhance sustainablecompetitive advantage. Furthermore, variable and indicator of research alsobased on previous research. A model has been developed and four hypotheseshave been formulated to address this research problem. Sampling techniqueis two technique (double sampling) that is, purposive samplingmethod andmethod of quota sampling. Respondents from this study amounted to 100respondents, where respondents are the owners or managers of retail andcellular prime amounting to 100.The data analysis used is Structural Equation Modeling (SEM) inAMOS 4.01 program. The results of this research data analysis show themodel and research results can be received well. And furthermore, the resultof this research proves that innovation orientation has positive andsignificant effect on product performance in the market, then it is formulatedthe support of sales force on product performance in market is positivelysignificant, empirical evidence shows promotional support is positive forproduct performance in market, further can be concluded that each constructhas gained justification and empirical evidence of sustainable competitiveadvantage through product performance in the market is positive andsignificantly influential.
ANALISIS PENGARUH JARINGAN USAHA DAN INOVASI TERHADAP KINERJA UMKM Asepta Hendriyanto
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 6 No 1 (2015): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

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Abstract

The development of a business unit can be affected by a variety offactors, both internal and external company factors. The purpose of thisresearch is to know the influence of the business network, and productinnovation against the performance of micro, small and medium enterprises.The research type is explanatory research. The population was 162 unitsfrom small and medium metal industries in Boyolali District with 85sample taken using disproportionate stratified random sampling and simplerandom sampling. Data collection using the questionnaire. Data analysisusing linear regression analysis. The results showed that the businessnetwork, and product innovation are jointly undertaking a positive andsignificant effect against performance of micro, small and mediumenterprises. Researchers suggest that UMKM constantly enhance cooperationwith various parties to build wider business network, andimprove productinnovation so that UMKM can continue to thrive in the midst of the currentcompetition.
ANTESEDEN LOYALITAS PELANGGAN DALAM KONTEKS B2B. Asepta Hendriyanto
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 1 No 2 (2019): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Publisher : LPPM STIE Anindyaguna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0593/jae.v1i1.8

Abstract

Penelitian ini bertujuan untuk menguji danmenganalisis Pengaruh kepercayaan, komitmen dan kepuasanTerhadap loyalitas pelanggan dalam konteks B2B. Pengumpulandata dilakukan melalui penyebaran kuesioner dan dilaksanakanpada retailer di Semarang. Analisis data pada penelitian inimenggunakan bantuan SPSS versi 17. Hasil penelitian inimenunjukan bahwa kepercayaan, komitmen dan kepuasanberpengaruh positif dan signifikan terhadap loyalitas pelangganKata kunci: kepercayaan, komitmen, kepuasan, loyalitaspelanggan.
Co-Authors Agus Umaryanto