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Strategy for Strengthening Creative Economy Based on Digital Entrepreneurship Through the Pentahelix Model in Deli Serdang Regency (Case Study in Percut Sei Tuan District) Siregar, Dina Arfianti; Nizma, Cut; Damanik, Darwin S.H.
International Conference on Multidisciplinary Research Vol 4, No 1 (2021): ICMR
Publisher : Universitas Serambi Mekkah

The purpose of this research is to find out the obstacles faced by business actors in strengthening the creative economy and determine what strategies are most appropriate in strengthening the creative economy. This type of research is a qualitative research with 15 research informants. Through interactive data analysis with interview techniques and focus group discussions, information related to the object of research was obtained. The results of the study show that there are obstacles faced by business actors, namely the inability to sell products using digital technology due to lack of knowledge and understanding of digital entrepreneurship, limited raw materials, lack of business capital, the role of media in online marketing and promotion has not been maximized, collaboration is not optimal between academics, business, government, community and media. The best strategy that can be applied is a growth strategy through the role of the government which is enthusiastically hold digital entrepreneurship training to improve marketing skills of business actors and sales volume, actively make promotion via digital marketing that can reach a larger number of target audiences, improve product quality, increase motives and product characteristics through innovation and creativity, actively hold exhibitions and marketing events, and conduct optimal collaboration between academics, business, government, communiy and media. Keywords: creative, digital entrepreneurship, pentahelix model

PENGARUH PROFITABILITAS DAN UKURAN PERUSAHAAN TERHADAP PENGUNGKAPAN TANGGUNG JAWAB SOSIAL PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA Dina Arfianti Siregar; Entherthiman Galvani Tampubolon
JURNAL MANEKSI Vol 8, No 2 (2019): Desember 2019
Publisher : Politeknik Negeri Ambon

This study aims to determine the effect of profitability and company size on disclosure of social responsibility (CSR). Variable profitability and company size as an independent variable and disclosure of social responsibility (CSR) as the dependent variable. The number of samples used in this study were 35 manufacturing companies listed on the Indonesia Stock Exchange in 2014 to 2018. This study uses secondary data. Data were collected using a purposive sampling method based on certain conditions. Data were analyzed using linear regression models. The results of this study indicate that profitability does not affect to disclosure of social responsibility (CSR), while the firm size affects the disclosure of social responsibility (CSR).

ANALISIS PENGARUH LOCUS OF CONTROL, NEED FOR ACHIEVEMENT DAN RISK TAKING TERHADAP INTENSI BERWIRAUSAHA ALUMNI MAHASISWA JURUSAN AKUNTANSI POLITEKNIK NEGERI MEDAN Cut Nizma; Dina Arfianti Siregar
Ekonis: Jurnal Ekonomi dan Bisnis Vol 19, No 1 (2018): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Abstract : The purpose of this research is to know and analyze the influence of Locus of Control, Need for Achievement and Risk Taking Against Intellect entrepreneurship Alumni Students Accounting Department Politeknik Negeri Medan. The theory used is the theory of human resource management and entrepreneurship related to Locus of Control, Need for Achievement, Risk Taking and Intensi Entrepreneurship. The type of this research is descriptive quantitative and the nature of the research is explanatory. The number of samples used is 98 respondents. This research use accidental sampling method. Data analysis using multiple linear regression model. The results showed that the variables of Locus of Control, Need for Achievement and Risk Taking simultaneously affect the Intensi Entrepreneurship students majoring in Accounting Politeknik Negeri Medan. Partially, Locus of Control, Need for Achievement and Risk Taking variables significantly influence the Intensi Entrepreneurship students majoring in Accounting Politeknik Negeri Medan and the most dominant variable affecting entrepreneurial interest is Risk Taking variable. Keywords: Locus of Control, Need for Achievement, Risk Taking, Intensi Entrepreneurship

Strategy for Strengthening Creative Economy Based on Digital Entrepreneurship Through the Pentahelix Model in Deli Serdang Regency (Case Study in Percut Sei Tuan District) Dina Arfianti Siregar; Cut Nizma; Darwin S.H. Damanik
International Conference on Multidisciplinary Research Vol 4, No 1 (2021): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/pic-mr.v4i1.3759

The purpose of this research is to find out the obstacles faced by business actors in strengthening the creative economy and determine what strategies are most appropriate in strengthening the creative economy. This type of research is a qualitative research with 15 research informants. Through interactive data analysis with interview techniques and focus group discussions, information related to the object of research was obtained. The results of the study show that there are obstacles faced by business actors, namely the inability to sell products using digital technology due to lack of knowledge and understanding of digital entrepreneurship, limited raw materials, lack of business capital, the role of media in online marketing and promotion has not been maximized, collaboration is not optimal between academics, business, government, community and media. The best strategy that can be applied is a growth strategy through the role of the government which is enthusiastically hold digital entrepreneurship training to improve marketing skills of business actors and sales volume, actively make promotion via digital marketing that can reach a larger number of target audiences, improve product quality, increase motives and product characteristics through innovation and creativity, actively hold exhibitions and marketing events, and conduct optimal collaboration between academics, business, government, communiy and media. Keywords: creative, digital entrepreneurship, pentahelix model

OPTIMALISASI PERAN PERPUSTAKAAN PADA MTS MIFTAHUL JANNAH KELURAHAN DAMAI KECAMATAN BINJAI UTARA Dina Arfianti Siregar; Deliana; Ismi Affandi; Riswanto
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 1 No. 1 (2020): Edisi Mei 2020
Publisher : Politeknik Negeri Medan

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Adapun tujuan khusus dalam program pengabdian masyarakat ini adalah meningkatnya minat baca dari para siswa MTs Miftahul Jannah melalui penambahan sarana dan fasilitas perpustakaan seperti rak buku, buku-buku bacaan, kipas angin, meja panjang untuk membaca, karpet lantai, dan penataan/ layout inventaris yang ada di perpustakaan. Disamping itu juga akan diberikan pelatihan manajemen pengelolaan perpustakaan yang akan dapat meningkatkan skill/kemampuan dari segenap unsur sekolah baik guru-guru, pengelola perpustakaan maupun para siswa. Diharapkan dengan terlaksananya kegiatan ini, nantinya akan terwujud kondisi yang nyaman bagi siswa untuk membaca, penataan ruangan yang rapi,dan prosedur pelaksanaan aktivitas di perpustakaan lebih teratur dan dan terorganisir dengan baik.

Peningkatan Usaha Tahu Melalui Penerapan Teknologi Mesin Penggiling Kacang Kedelai dan Pelatihan Manajemen Pembukuan Sederhana Dina Arfianti Siregar; Deliana Deliana; Sarjianto Sarjianto; Cut Nizma; Ilham Hidayah Napitupulu
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 2 No. 2 (2021): Edisi November 2021
Publisher : Politeknik Negeri Medan

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Judul Program Pengabdian Masyarakat ini adalah Peningkatan Usaha Tahu Trisni di Desa Kolam Kecamatan Percut Sei Tuan Kabupaten Deli Serdang. Tujuan kegiatan ini adalah untuk membantu mitra dalam meningkatkan omzet penjualan tahu yang selama ini mengalami penurunan baik dari segi kualitas maupun kuantitas. Mitra mengalami penurunan jumlah tahu yang dihasilkan karena mesin penggiling kacang kedelai bekerja lambat dan tidak maksimal dalam menghasilkan air perasan kedelai yang nantinya diproses menjadi tahu. Disamping itu mitra juga tidak memiliki kemampuan dalam melakukan perhitungan besarnya keuntungan dari produksi yang dilakukan, sehingga besarnya keuntungan hanya berdasarkan perkiraan mitra. Adapun solusi yang diberikan adalah pemberian mesin penggiling kacang kedelai dan pelatihan manajemen pembukuan sederhana agar diharapkan dapat meningkatkan kualitas dan kuantitas tahu yang dihasilkan dan juga kemampuan dalam menentukan keuntungan yang diperoleh dan biaya yang dikeluarkan. Pelaksanaan pengabdian telah dilakukan, dan kuantitas produksi telah meningkat secara signifikan sebesar 40% karena adanya pemberian mesin penggiling kacang kedelai. Laporan keuangan sederhana yang dibuat oleh Bu Trisni juga sudah sesuai dengan ketentuan yang berlaku. The title of this program is The Increasing of Trisni Tofu Business in Kolam Village, Percut Sei Tuan District, Deli Serdang Regency. The purpose of this program is to assist partners in increasing tofu sales turnover, which has been declining both in terms of quality and quantity of product. Partner has the situation of decrease in the amount of tofu produced because the soybean grinding machine worked slowly and was not optimal in producing soy juice which processed become tofu. Besides, the partner also does not have the ability to calculate the amount of profit from the production carried out, so the amount of profit is only based on the partner's estimation. The solution given is the provision of a soybean grinding machine and simple bookkeeping management training so that it is hoped that can improve the quality and quantity of tofu produced as well as the ability to determine the profits and costs incurred. The implementation of the program has been carried out, and the quantity of production has increased significantly by 40% due to the provision of a soybean grinding machine. The simple financial report prepared by Mrs. Trisni is also in accordance with applicable regulations

Peningkatan Usaha Minuman Jahe Sehat Melalui Rekayasa Mesin Pemeras Jahe dan Pelatihan Manajemen Usaha Mikro Rihat Sebayang; M. Rikwan E.S. Manik; Cahyoginarti Cahyoginarti; Dina Arfianti Siregar
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 2 No. 2 (2021): Edisi November 2021
Publisher : Politeknik Negeri Medan

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Artikel ini adalah tentang peningkatan Usaha Minuman Jahe Sehat di Desa Keramat Gajah Kecamatan Galang Kabupaten Deli Serdang. Sebelumnya tim pengabdian telah mengadakan survei dan wawancara ke lokasi mitra untuk memperoleh data-data dan informasi terkait permasalahan yang dialami mitra. Terdapat beberapa permasalahan yang dihadapi oleh mitra yaitu kuantitas dan kualitas produksi minuman jahe sehat yang masih rendah dan perlu ditingkatkan, belum memiliki kemampuan dalam menghitung besarnya harga pokok penjualan dan keuntungan yang diperoleh dan belum memiliki kamampuan pemasaran online. Adapun solusi yang diberikan oleh tim pengabdian kepada masyarakat adalah pemberian mesin pencincang dan pemeras jahe untuk menambah kuantitas dan kualitas produksi, diberikan pelatihan cara perhitungan harga pokok penjualan dan keuntungan yang diperoleh melalui penggunaan software akuntansi UKM dari aplikasi android, serta diberikan pelatihan manajemen pemasaran online dan product knowledge. The title of this activity is the business Increasing of Healthy Ginger Drink in the Keramat Gajah Village, Galang District, Deli Serdang Regency. Previously, the team had conducted surveys and interviews at partner locations to obtain data and information related to the problems experienced by partners. There are several problems faced by partners, namely the quantity and quality of production of healthy ginger drinks which are still low and need to be improved, do not have the ability to calculate the cost of goods sold and the profits earned, and do not have online marketing capabilities. The solution provided by the team namely the provision of ginger chopping and squeezing machines to increase the quantity and quality of product, the partner is given training on how to calculate the cost of goods sold and the profits obtained through the use of SME accounting software from the android application, and partner is given online marketing management training and product knowledge.

DISEMINASI PENGETAHUAN MELALUI PENGEMBANGAN MEDIA PEMBELAJARAN DAN DIGITALISASI BAHAN AJAR BERBASIS MULTIMEDIA Dina Arfianti Siregar; Cut Nizma; Siti Asnida Nofianna
Majalah Iptek Politeknik Negeri Medan Polimedia Vol. 23 No. 4 (2020): Edisi November
Publisher : Politeknik Negeri Medan

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Revolusi Industri 4.0 memicu banyak hal. Salah satunya transformasi di bidang pendidikan. Produk-produk yang dihasilkan di sektor tersebut pun mengalami penyesuaian. Khususnya pada produk media pembelajaran. Penelitian ini bertujuan sebagai diseminasi ilmu pengetahuan dalam menghasilkan prototipe bentuk pengembangan media ajar melalui sebuah penerapan studio e-learning yang nantinya dapat dimanfaatkan sivitas akademika dalam mengelola dan mengkonversi bahan ajarnya menjadi konten yang menarik, kreatif, dan inovatif. Dengan adanya prototipe studio e-learning, dosen dapat terbantu dalam melakukan penyegaran (refreshment) bahan ajar yang selama ini dimiliki. Upaya penyegaran tersebut berujung pada indeks kepuasan mahasiswa sebagai pengguna jasa pendidikan sekaligus users dari produk pendidikan yang dibuat dan dipublikasikan oleh pendidik. Tren karakterisik peserta ajar yang semakin tahun semakin muda, sedangkan usia pendidik yang semakin lama semakin menua, menjadi tantangan tersendiri hadirnya penelitian ini.

Building a Business Model for Micro, Small and Medium Enterprises (MSME) after the Covid-19 Pandemic (Case Study of MSME Fried Onions UMI 4 R Kitchen) Nurlinda Nurlinda; Vivianti Novita; Dina Arfianti Siregar; Zulia Hanum; Nirmadarningsih Hiya
International Journal Reglement & Society (IJRS) Vol 4, No 1 (2023): January -April
Publisher : International Journal Reglement & Society (IJRS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55357/ijrs.v4i1.297

This research provides an overview of Micro, Small and Medium Enterprises (MSMEs) that will build and are starting a business, so they can obtain simple information to design a business model according to the intended market segment. The purpose of the business planning model canvas is to get information about the best planning for a business if it is applied as an appropriate technology and model in MSMEs. The long-term goal of this research is to provide literacy to MSMEs on how to develop a business model concept that is that is easy, simple and complete. This research will also contribute to new and pioneering MSME actors in designing business models before building a business. This will help MSMEs in mapping each business segment, so that potential risks can be found early on and the solutions needed. The long-term business model design will serve as a guide and help MSMEs survive crisis such the COVID-19 Pandemic, so that they are not shaken immediately when the crisis comes. This research is a qualitative research. Data collection techniques were carried out using a combination of interviews and Group Discussion Forums. Data analysis used descriptive analysis and BMC matrix. The results of the study that BMC for fried onion MSMEs UMI 4R Kitchen can be concluded that of the nine BMC elements, there are six elements that must be improved, namely Customer Segment elements, Channel Elements, Value Propositions Elements, Key resources elements, Key partners elements; and cost structure elements.

The Effect of Investment, Liquidity, Profitability, Company Growth, And Company Size on Dividend Payout Ratio (Empirical Study of Consumption Goods Sector Companies Listed On the Indonesia Stock Exchange, 2017-2020) Mesrawati Mesrawati; Elprika Girsang; Don Fera Binjori; Meli Samosir; Dina Arfianti Siregar
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 2 (2023): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i2.7588

The dividend payout ratio is the ratio between the total dividends paid to shareholders and the company's net profit. This study aims to identify the factors that influence the Dividend Payout Ratio (DPR) in 17 companies listed on the Indonesia Stock Exchange. The data used in this study are annual financial reports from the period 2017 to 2020. Multiple linear regression analysis is used to analyze the data by testing the determinant coefficient, simultaneous test (f test), and partial test (t test). The variables studied include Investment, Liquidity, Profitability, Company Growth, Company Size, and Dividend Payout Ratio as the dependent variable. The results of the analysis show that the Profitability and Company Growth variables have a significant effect on the Dividend Payout Ratio, while the Investment, Liquidity, and Company Size variables have no significant effect on the Dividend Payout Ratio.

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