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All Journal Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business JIK- JURNAL ILMU KESEHATAN MEDIAKOM: Jurnal Ilmu Komunikasi Human Care Journal Jurnal Studi Sosial dan Politik SENGKUNI Journal (Social Science and Humanities Studies)
Ardiyansyah Ardiyansyah
Faculty Of Dakwah, Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

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ANALISIS KOMUNIKASI KESEHATAN BIDAN DESA DALAM UPAYA PENCEGAHAN STUNTING Maielayuskha Maielayuskha; Ardiyansyah Ardiyansyah
MEDIAKOM : Jurnal Ilmu Komunikasi Vol 4, No 2 (2021): Mediakom Vol 04, No 02, Februari 2021
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mdk.v4i2.5851

Abstract

The health of pregnant women, infants and toddlers are one of the most influential factors in the welfare of society in Indonesia, especially in rural areas. Currently, one of the health problems in rural areas that is becoming a significant concern is stunting. In reducing this problem, communicators are needed to convey the information related to children's height is shorter than their age to villagers with babies, toddlers, and pregnant women. The village midwives are the communicators who have an essential role in providing information services to the villagers. They use persuasion techniques to increase the quality and quantity of the delivered message. This research was conducted at the Polindes in Baru Village, Maro Sebo District, Muaro Jambi Regency. Through qualitative research, the researcher describes two health communication persuasion techniques used by village midwives. First, the intensification tactic is through the repetition of messages about nutritious food for infants and toddlers to avoid and reduce stunting. This tactic is conducted through counselling activities to the villagers' homes during Covid-19. Second, the omission tactic is through the delivery of subtle messages using the local language with the aim that critical messages can cover subtle messages through spoken words. The village midwife's health communication process obstacle is that health workers do not play their role as communicators in conveying information about stunting.
Pendampingan Pelestarian Budaya sebagai Objek Wisata melalui Festival Kampung Wenny Ira Reverawaty; Muhammad Yusuf; Ardiyansyah Ardiyansyah
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 5, No 3 (2019): Desember
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (69.711 KB) | DOI: 10.22146/jpkm.46884

Abstract

The tourism potential in Senaung village has a character because there are history and culture as a representation of the past life of the Jambi people. However, the tourism potential has not well managed and has not developed as a source of income for the community. Through the community engagement program, the team formulated solutions in the form of cultural preservation by identifying tourist objects that have not detected, recording and documenting historical objects, old buildings, and objects, and set tourist objects for performances at village festivals. Mentoring conducted through the provisioning, training, and mentoring programs. Then, the promotion of attractions is spread through social media. The results of the mentoring activities show that there is an increase in awareness, knowledge, concern, and cultural preservation skills that have an impact on the new sources of community income. Cultural preservation through village festival activities in Senaung village is useful for inheriting culture, traditions, and diverse historical heritage. 
Efektivitas Penerapan Kebijakan Walikota Jambi Tentang Pedoman Penanganan Covid-19 Dalam Relaksasi Ekonomi dan Sosial Kemasyarakatan Adila Solida; Ardiyansyah Ardiyansyah; Fahrizal Fahrizal
JIK-JURNAL ILMU KESEHATAN Vol 5, No 2 (2021): JIK-Oktober Volume 5 Nomor 2 Tahun 2021
Publisher : STIKes ALIFAH PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33757/jik.v5i2.434

Abstract

Wabah pandemi akibat Corona Virus Disease (Covid-19) melanda Indonesia sejak awal tahun 2020. Hampir 2/3 kasus covid-19 wilayah Provinsi Jambi berpusat di Kota Jambi. Hal tersebut mendorong Pemerintah Kota Jambi menetapkan Peraturan Walikota (Perwali) tentang pedoman penanganan covid-19. Studi ini bertujuan untuk mengetahui sejauh mana efektivitas penerapan kebijakan Perwali Jambi nomor 21 tahun 2020 tentang pedoman penanganan Corona Virus Disease (Covid-19) dengan tetap mempertimbangkan relaksasi ekonomi dan sosial kemasyarakatan di area publik atau lingkungan usaha dan masyarakat. Studi dilakukan dengan pendekatan mix method kuantitatif dan kualitatif, menggunakan rancangan explanatory. Studi dilakukan di Kota Jambi melibatkan 100 responden yang dipilih secara accidental sampling, data dianalisis melalui uji chi-square, dilanjukan content analysis hasil wawancara mendalam pada 10  informan. Hasil studi bahwa terdapat hubungan pengetahuan dan sikap masyarakat dengan efektifitas penerapan kebijakan. Aspek ketepatan kebijakan dan pelaksana dinilai telah sesuai, namun ada indikator aspek target, lingkungan, dan proses yang memerlukan evaluasi. Pemerintah perlu memberikan penguatan pelaksanaan teknis peraturan dan sosialisasi yang lebih luas pada masyarakat agar tidak terjadi tumpang tindih peraturan yang menyebabkan kebingungan pada masyarakat serta meningkatkan pengetahuan dan kesadaran sehingga masyarakat menunjukkan sikap yang mendukung serta siap menerapkan peraturan dalam rangka relaksasi ekonomi dan sosial.
Komunikasi Pemasaran Terpadu UMKM Area Wisata Tugu Keris Siginjai di Era New Normal Ardiyansyah Ardiyansyah; Fahrizal Fahrizal; Adila Solida
Ekonomis: Journal of Economics and Business Vol 6, No 1 (2022): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i1.482

Abstract

Many Micro, Small and Medium Enterprises (MSMEs) both in the production sector and in the service business sector have been hit by various challenges due to the COVID-19 pandemic. Among these challenges are a significant decline in turnover, a decrease in customers, difficult to obtain raw materials, and challenges to marketing activities due to government policies related to limiting public interaction and also implementing health protocols throughout Indonesia, including the tourist area of Tugu Keris Siginjai. Jambi City. Currently, MSME actors in the Tugu Keris Siginjai tourist area are faced with the era of a new order or what is known as the new normal. The current New Normal era provides opportunities and challenges for MSME actors to rebuild their businesses which had slumped during the pandemic. This research was conducted with the aim of analyzing integrated marketing communications for SMEs in the Tugu Keris Siginjai Tourism Area, Jambi City in the new normal era. The researcher uses a qualitative research approach to explain the integrated marketing communication carried out by MSMEs in the new normal era which is described in the form of words and a comprehensive picture. From the results of this study it was found that the adaptation of the concept of integrated marketing communication in the new normal era by MSMEs in the Tugu Keris Siginjai tourist area in Jambi City includes elements of advertising, direct marketing, public relations and sales promotions that have not been maximally implemented, this is due to the limited budget for carrying out activities. Integrated marketing communication, especially in the current new normal era, so that not all components or elements of integrated marketing communication can be applied.
ANALISIS FAKTOR KEGAGALAN PROMOSI KESEHATAN DALAM PEMBERIAN ASI EKSKLUSIF OLEH IBU BEKERJA Ardi Yansyah
HUMAN CARE JOURNAL Vol 5, No 4 (2020): Human Care Journal
Publisher : Universitas Fort De Kock

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32883/hcj.v5i4.1014

Abstract

The achievement of exclusive breastfeeding as a global strategy to reduce IMR (Infant Mortality Rate) is still around 35.73% nationally. Jambi City ranks the lowest in the coverage of exclusive breastfeeding in Jambi Province (30.4%) in 2017. Several reasons are the reasons why mothers do not provide exclusive breastfeeding, including mother's employment status, incessant promotion of breastfeeding substitutes, and lack of husband and family support. In working mothers, breastfeeding is a behavior that can be influenced by multidimensional influences on the success or failure of health promotion. This study aims to analyze the factors that influence the failure of health promotion, namely sociodemography, psychosocial and postnatal care towards exclusive breastfeeding by working mothers in Jambi City. Quantitative research method with cross-sectional design, using a questionnaire instrument to 105 working mothers who have children aged 6-24 months in Jambi City from April to May 2020. The selection of respondents was based on purposive sampling. Data were analyzed using the chi-square test. The results showed there was an effect of sociodemography (Pvalue 0.003), psychosocial (Pvalue 0.001), and postnatal (Pvalue 0.000) on exclusive breastfeeding by working mothers in Jambi City. Psychosocial and postnatal factors have several dominant indicators affecting working mothers not exclusively breastfeeding, including the allocation of working time and feeding formula or complementary breastfeeding aged <6 months.
REVIEW OF CONTEXT AND COMMUNICATION CONTENT IN SECONDARY TRADITIONAL COMMUNITIES SECONDARY VILLAGE Ardiyansyah Ardiyansyah
SENGKUNI Journal (Social Science and Humanities Studies) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1598.598 KB) | DOI: 10.37638/sengkuni.1.1.37-45

Abstract

The phenomenon of the demands of an increasingly modern and increasingly advanced era makes Remote Indigenous Communities known as the Suku Anak Dalam inevitably have to be involved in various communication contexts. This study aims to determine the form or context of communication that takes place in Remote Indigenous Communities, and see the content or elements of messages in building communication during the social interaction of Suku Anak Dalam in the midst of the life of the majority of Malay people in Saramangun, Sekamis Village, Jambi. This study was analyzed using the concept of the context of communication contexts with the Qualitative Method. describe and analyze the phenomena and social activities of the Anak Dalam Tribe. Data was collected through in-depth interviews in the Anak Dalam community, structured field observations and documentation. The data analysis technique used is that according to Matthew B. Miles and A. Michael Huberman (in Sugiyono, 2012: 246) there are three components, namely: Data Reduction, Data Presentation and Verification / Withdrawal of Conclusions. Field findings and analysis results show that the context and content of Communication in Remote Indigenous Communities is using Interpersonal Communication, Group Communication, Organizational Communication. 
Analisis Persepsi Konsumen tentang Brand Association Produk Minuman Bervitamin You-C 1000 Adila Solida; Fahrizal Fahrizal; Ardiyansyah Ardiyansyah
Ekonomis: Journal of Economics and Business Vol 6, No 2 (2022): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i2.685

Abstract

A brand that is widely known to the public is a very important asset for the company. Therefore, maintaining and increasing brand equity is a serious and challenging job, because what is faced is customer expectations. This study aims to describe consumer perceptions of the brand association of beverage products containing vitamin You-C 1000. This type of research is a descriptive survey method. The population of this study are consumers or buyers of vitamin You-C 1000 beverage products in Indomaret Broni, Jambi City. The sample was determined by accidental sampling technique, so 38 respondents were obtained in Indomaret Broni Jambi City from June 2022 to July 2022. Data collection techniques were by distributing questionnaires and literature studies. The data processing technique used is data processing with the help of SPSS version 26 software and using a Likert scale. The results of this study indicate that consumer perceptions of brand associations can be seen from several dimensions, namely: the dimension of assurance, the dimension of personal identification, the dimension of social identification, the dimension of status, the dimension of willingness to accept brand extension, and the dimension of willingness to recommend a brand. The findings of the analysis on all these dimensions state that consumer perceptions of the brand association of beverage products containing vitamin You-C 1000 in Indomaret Broni, Jambi City are perceived positively.
Political Communication Instruments Fasha Maulana In Influencing Millennial Voter: Evidence from Jambi Mayoral Election in 2019 Ardiyansyah Ardiyansyah; Maielayuskha Maielayuskha
Jurnal Studi Sosial dan Politik Vol 6 No 2 (2022): Jurnal Studi Sosial dan Politik
Publisher : FISIP Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jssp.v6i2.13614

Abstract

Beginner voters are the millennial generation who are considered to be very influential in the contestation of the general election, including the implementation of the Pilwakoin Jambi city, which took place during the simultaneous regional elections in 2018. Pilwako candidates must think of new, modern ways of packaging political messages and then convey them through communication channels, which can influence the decision of millennial voters in determining their choice. This matters is very important in the elements of an election because the process of elections are having the following main steps, which are; (1) the process of introduction of candidates; (2) the process of giving the messages towards the peoples; (3) the process of elction. But, in the following steps that play a role is the distribution of those messages because it is the task of candidates especially in inviting the young generation to participated. The concept of using these communication is a steps in the participation of the candidates with many techniques, likely digital communication or communication through door-to-door. These matters are concerned because of the one of elector that having the elements of fullment of quotes for the candidates will be perfect if there are the beginner elector, which are referring toward the millenial elector. It has been said as the millenial beginner, it is caused of the concept and the ages element of the elector which are known as millenial elector. In the election that will conducted on the next year surely it will assure the total of elector will be improved as compared as the total of millenial elector on previous years, which are the total of millenial electors are 70-80 million peoples. These numbers are so highly and being fantastic numbers as compared as the total of electors in the ages of mature or old electors. The method used in this research is the descriptive qualitative method. By using the qualitative-descriptive methods, the researcher will able to described which are better that based on the process of covering the communication that done by the following candidates towards the millenial electors. Data collection techniques by interview and observation. The result of the analysis are following; (1) the elected candidates pack a political message outlined in the vision and mission in the form of ideas to make fundamental improvements in various fields, which are these fields is the basic from whole of various types fields that showed the communication process that conducted by those candidates before conduxted election.; (2) the elected candidate pairs mostly use internet digital media and outdoor media such as posters and banners; (3) millennial voters are faced with a complicated and confusing election process because they must vote with a critical attitude and in-depth analysis of the pair of candidates for mayor who are perceived as equally well.
Peranan Komunikasi Partisipatif Opinion Leader dalam Mendukung Percepatan Vaksinasi Covid-19 Ardiyansyah Ardiyansyah; Ayu Nurkhayati
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 1 (2023): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i1.3212

Abstract

The Covid-19 vaccination policy was implemented by the central government in the hope of stopping the spread of the virus related to Covid-19, as was the case with the Jambi City government, but in its implementation there were still many people who had not been vaccinated. Those who choose not to be vaccinated do so for various reasons, especially concerns about the contents and safety of the Covid-19 vaccine for their bodies. Vaccines are one of the most important solutions in warding off the Covid-19 virus, so socialization must be continuously carried out through various efforts, including the involvement of opinion leaders to approach and understand the community through the role of participatory communication. The purpose of this study was to determine the role of participatory communication from opinion leaders in supporting the acceleration of Covid-19 vaccination in the Lebak Bandung Village, Jambi City. This research departs from the theory of participatory communication, and the type of research used is field research with a descriptive qualitative approach. There were 5 informants in the study, the data collection techniques used were observation, interviews and documentation. The results of this study indicate that the role of participatory communication Opinion leaders in supporting the co-19 vaccination policy program is carried out through several stages, namely; First, understand the target audience for communication by empathizing and appreciating the audience's attitude towards vaccines. Second, managing or compiling messages about the covid-19 vaccine in language that is easy to understand while still guided by government information or appeals. When, the stages of the communication process are carried out persuasively and interactively. Fourth, choose communication channels and media according to their function in the public.
Co-Authors Adila Solida Ayu Nurkhayati Fahrizal Fahrizal Fahrizal Fahrizal M. Yusuf Maielayuskha Maielayuskha Maielayuskha Maielayuskha Muhammad Yusuf Wenny Ira Reverawaty