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MULTIMODAL ANALYSIS OF WARDAH LIPSTICK ADVERTISEMENT Aning Rustanti Raharjo; Didin Nuruddin Hidayat; Alek Alek; Nasifuddin Jalil
Elite : English and Literature Journal Vol 7 No 2 (2020): December
Publisher : UIN Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/10.24252/elite.v7i2a4

Abstract

Advertising is utilized to promote certain products and attract the attention of potential customers to purchase the products. In this study, the researchers use advertisements broadcasted through an electronic form, namely Wardah lipstick advertisement. The advertisement is audiovisual, and the form of the message included sound and moving images. The analysis in this study used a semiotic approach and multimodal analysis focusing on multimodal systems, including aspects of linguistics, visual, audio, gestural, and location. This study used qualitative research methodology by applying a descriptive analysis in the research. The study found that this advertisement covers the five aspects of the multimodal semiotic system: linguistics, visuals, audio, gestural, and location. These five aspects are integrated to convey the core message in Wardah lipstick advertisement. Finally, this research found the meaning contained in an advertising message. The advertisement structure was also composed of verbal and visual text to persuade and affect buyers' decisions.  
The Influence of Think-Pair-Share in Enhancing Students’ Speaking Ability Hidayana Putri; Fahriany Fahriany; Nasifuddin Jalil
JETL (Journal of Education, Teaching and Learning) Vol 5, No 1 (2020): Volume 5 Number 1 March 2020
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.069 KB) | DOI: 10.26737/jetl.v5i1.1551

Abstract

Secondary schools obliged the students to master English skills. In fact, students have many shortcomings in mastering those English skills, especially speaking skills faced by the eighth-grade students of MTs Khazanah Kebajikan in the academic year 2017/2018. They had difficulties in speaking English directly. It was found by our observation in which the students were lack of vocabulary, self-confidence, and motivation. Additionally, they were difficult to elaborate on their ideas through the spoken form. Hence, the students are needed the new strategy to construct their shortcomings by the implementation of Think-Pair-Share. The objective of the study was to know the influence of Think-Pair-Share on students’ speaking ability of short monologue. This study used a quantitative method with a quasi-experimental design. The population was 102 students with 50 students as the sample of this study. The technique of data collection in this study consisted of pre-test and post-test. The data analysis techniques were used t-test, also included the test of normality and homogeneity. In addition, this study was also supported by measuring the effect size. The result of the study showed that students’ speaking score in the experimental class was higher than the controlled class. It found that H0 (Null Hypothesis) is rejected and Ha (Alternative Hypothesis) is accepted. Also, the result of the effect size was 2.91 at a large level (significant). It can be concluded that Think-Pair-Share is an effective way to improve students’ speaking ability, especially in short monologue.