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Muhammad Syamsun
Departemen Manajemen Fakultas Ekonomi dan Manajemen Institut Pertanian Bogor
Economics, Econometrics & Finance

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Analisis Pengendalian Mutu Jambu Kristal dengan Metode Six Sigma di ADC IPB-ICDF Taiwan, Bogor Raisha Pratidina; Muhammad Syamsun; Nur Hadi Wijaya
Jurnal Manajemen dan Organisasi Vol. 6 No. 1 (2015): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (736.362 KB) | DOI: 10.29244/jmo.v6i1.12180

Abstract

Manajemen mutu merupakan salah satu kunci sukses perusahaan untuk memenangkan pasar dan mencapai tujuaannya. Begitu juga yang harus dilakukan oleh Agribussiness Development Center (ADC) Institut Pertanian Bogor (IPB)-Taiwan International Cooperative Development Fund (ADC IPB-ICDF Taiwan). Produk unggulan dari perusahaan adalah jambu Kristal yaitu buah dengan biji yang sedikit, rasa manis dan renyah. Tahun 2012, perusahaan hanya mampu memenuhi sebesar 31% permintaan pasar atas jambu Kristal grade A, serta grade B+, B dan C mencapai 69%. Metode analisis yang digunakan adalah Analisis Defect per Opportunity (DPO), Analisis Defect per million Opportunity (DPMO), Diagram alir proses (Process Flow Diagram), Diagram pareto (Pareto Chart), Peta kendali, Diagram Sebab Akibat (Fishbone Diagram), Failure Mode and Effect Analysis (FMEA) dan Metode Six Sigma. Berdasarkan hasil analisis, terdapat enam Critical To Quality (CTQ) antara lain pembibitan, kondisi lingkungan, pemupukan, perawatan, panen dan pasca panen. Hasil perhitungan kapabilitas sigma selama tahun 2012 masih berada kisaran 2-sigma. Hal ini menunjukkan masih banyak defect dan kapabilitas sigma berada di bawah target (3,4 DPMO). Dengan demikian, untuk saat ini ADC IPB-ICDF Taiwan, Bogor masih belum realistis untuk mengaplikasikan six sigma dikarenakan produk agribisnis yang rentan dan dipengaruhi oleh berbagai faktor alam yang sulit untuk dikendalikan.Kata kunci : jambu Kristal, pengendalian mutu, six sigma
Analisis Efektivitas Social Media Dan Faktor Yang Mempengaruhi Keputusan Pembelian Es Krim Wall’s Magnum Berdasarkan Karakteristik Pengeluaran (Studi Kasus Mahasiswa Program Strata 1 Ipb) Syifa Ratna Pujasari; Muhammad Syamsun; R. Dikky Indrawan
Jurnal Manajemen dan Organisasi Vol. 2 No. 2 (2011): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.175 KB) | DOI: 10.29244/jmo.v2i2.14201

Abstract

The objectives of this study are (1) to find the effectiveness of social media used by Wall's Magnum ice cream based on the characteristics of the expenditure and (2) to analyze the factors that influence consumer purchasing decisions of Wall's Magnum ice cream based on characteristics of the expenditure. The research framework is using the Consumer Decision Model which analyze by regression analysis and consumer purchasing decisions model which analyze by descriptive analysis. The correlations between both models were analyzed by Canonical Correlation using of MINITAB 14, SPSS 16.00, Ms Excel and STATISTICA 8. The path analysis by CDM model for respondent with ≤ Rp 800,000 expenditure and for respondent with > Rp 800.000 were showing effectiveness of information about Wall's Magnum sent through social media. However, the path analysis showed that CDM model for respondent with ≤ Rp 800,000 expenditure is more effective rather than the CDM model and for respondent with > Rp 800.000. The results of canonical correlation analysis showed the most influencing factors on purchase decisions for respondent with the expense ≤ Rp 800,000 are brand and place of purchase, mean while the most influencing factors for respondent with the expenditure> Rp 800,000 are previous experience and packaging.
Analisis Efektivitas Iklan Televisi dan Faktor yang Mempengaruhi Keputusan Pembelian Es Krim Wall’s Magnum Berdasarkan Karakteristik Gender (Studi Kasus Mahasiswa Program Strata-1 IPB) Indri Astriyani; Muhammad Syamsun; R. Dikky Indrawan
Jurnal Manajemen dan Organisasi Vol. 2 No. 3 (2011): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (608.496 KB) | DOI: 10.29244/jmo.v2i3.14215

Abstract

Magnum Manufacturers need to consider the differences between women and men in decision-making purchase of Magnum ice cream. On this basis, the purpose of this study was to (1) Magnum television advertising effectiveness analysis in communicating the advertising message by gender in student-Tier 1, Bogor Agricultural University, (2) analyze the factors that influence the purchase of real students by gender in the purchase Wall's Magnum ice cream by student stratum-1 Institut Pertanian Bogor. Analysis of the data used are Consumer Decision Model (CDM) and Canonical Correlation Analysis with the help of MINITAB 14, SPSS for Windows version 16.0 , Ms Excel and STATISTICA 8.Results of canonical correlation analysis based on respondents generally produced three factors that most influence the purchase of real to buy Magnum ice cream, namely factors friend (0666), knowledge of attributes (0519), trust (0515), and advertising (0.56).The results of the analysis of students based on canonical correlation produced three factors that influence the purchase of real to buy cream of Magnum of ice, i.e., factor of student (0.816), confidence (0.736), and personality (0.725). In students, the most influential factor is the factor of sales people and advertisements.
Co-Authors Indri Astriyani Nur Hadi Wijaya Raden Dikky Indrawan Raisha Pratidina Syifa Ratna Pujasari