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All Journal Jurnal Penyuluhan JOURNAL AGRIBUSINESS
Suherna Suherna
Sultan Ageng Tirtayasa University
Agriculture, Biological Sciences & Forestry

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Environmentally Friendly Rice Farmer Empowerment for Sustainable Food Security in Banten Province Asih Mulyaningsih; Suherna Suherna; Gugun Gunawan
Jurnal Penyuluhan Vol. 17 No. 1 (2021): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluh Pertanian Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/17202132969

Abstract

Empowerment is a key factor in accentuating the role of farmer communities as the main actors in managing the cultivation of Indonesian staple food, that is, rice. This study was intended to analyze the factors influencing the empowerment of farmers to manage environmentally friendly lowland rice production for sustainable agricultural development in Banten Province. With a descriptive design, this research collected data through a questionnaire survey involving 180 respondents, sampled from a predefined population of rice farmers. It was carried out in three regencies in the province, namely Serang, Pandeglang, and Lebak, for three months from April to June 2019. The data were analyzed using statistical inference, SEM, in LISREL 8.73 (Linear Structural Relationships). The results showed that the empowerment of lowland rice farmers to adopt eco-friendly innovation was determined by individual characteristics (i.e., non-formal and formal educational attainment and cosmopolitanism) and the existence of encouragement to implement the innovation (i.e., support from farmer community, market support, and technological information support). In conclusion, to increase the empowerment of rice farmers in the scheme of sustainable food security, farmers, government, and other relevant parties need to pay attention to the characteristics of innovation users and promote the adoption of eco-friendly practices in lowland rice cultivation.
GIPANG CASSAVA MARKETING STRATEGY (CASE STUDY ON IKM IKA-KE IN PURWAKARTA DISTRICT, CILEGON CITY) Suherna suherna; Dian Anggraeni; Dini Kartika Sari
AGRIBUSINESS JOURNAL Vol 16, No 1 (2022): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i1.28199

Abstract

Gipang cassava is an innovation of one of the local foods from Cilegon, gipang is a traditional food usually made of glutinous rice (one of the rice varieties that only can be found in Asia), peanut, and caramel is one of the local foods from Cilegon. IKA-KE SMI is one of those gipang cassava industries in Cilegon. The food industry is one of the most popular industries. Each industry holds one's own to serve the best product. This research purpose is to analyze the internal and external factors of IKA-KE SMI, formulate alternative strategies that are appropriate to be implemented by IKA-KE SMI, and specify the best alternative strategy for IKA-KE SMI. Data analysis using Matrix IFE and EFE, IE Matrix, SWOT Analysis or SWOT Matrix and QSPM Matrix. The result shows that internal factors have 8 strengths and 6 weaknesses, and external factors have 7 opportunities and 4 threats. Matrix IE shows IKA-KE SMI is in cell II position means that it's in growth and built condition. SWOT Matrix formulate 8 alternative strategies for IKA-KE SMI and QSPM Matrix shows the most recommended alternative with the highest TAS value for IKA-KE SMI to improve promotional campaign and improve online business with a TAS value of 6.825. 
Co-Authors Dian Anggraeni Dini Kartika Sari Gunawan, Gugun Mulyaningsih, Asih