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All Journal Jurnal Penyuluhan Jurnal Tekno Global
Maryanah Hamzah
Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture

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Perilaku Konsumen dalam Pembelian Duku dan Implikasinya terhadap Pengembangan Buah Unggulan Lokal dalam Menghadapi Masyarakat Ekonomi ASEAN (MEA) Indri Januarti; Eka Mulyana; Maryanah Hamzah
Jurnal Penyuluhan Vol. 17 No. 2 (2021): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/17202137059

Abstract

Product competitiveness that must be high in the MEA era does not only apply to industrial products, but also to fruit, including duku. The objectives of this study are (1)to explore consumer behavior in the duku fruit purchase decision process in the MEA era and (2)analyze consumer preferences for the fruit attributes so that it can be known what the ideal duku design is according to consumers. To explore consumer behavior used descriptive analysis, while for analyzing consumer preferences towards attributes using conjoined analysis. From the results of the study, consumer behavior through five stages, namely the introduction of needs, information search, alternative evaluation, purchase and post-purchase. From the results of the analysis, the thing that is considered most important in choosing the fruit attributes of duku is taste, seed size, price, fruit size, hardness of flesh, color of flesh, spots on the skin and skin color. Based on the results of consumer preference analysis, it can be concluded that consumers prefer duku which has the characteristics of sweetness, a small size of seeds, the price is less than IDR 8,000, the size of a large, flesh soft, clear color of flesh, spots are small and yellow skin color.
SOSIAL-EKOLOGIS DALAM PEMBENTUKAN ENTITAS AGRIBISNIS KEMITRAAN DI TENGAH STRUKTUR SOSIAL KEMASYARAKATAN HETEROGEN Herda Sabriyah Dara Kospa; Fachrurrozie Sjarkowi; Maryanah Hamzah
Jurnal Tekno Global Vol 5, No 1
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.156 KB) | DOI: 10.36982/jtg.v5i1.94

Abstract

The scarcity of land in establishing agro industry causes the need of productive agribusiness partnership. The aim of this study are to: (1) identify social stratifications and social differenciations as determinant to establish agribusiness partnership entity, (2) describe social ecology characteristics as determinant to establish agribusiness partnership entity, (3) compare pre-plasma income and post-plasma expectation income. The research was conducted in Bandar Jaya and Umpam Villages Lengkiti Sub District of OKU Induk, South Sumatra Province. The purposive sampling method was used of which the farmers of yearly crop were chosen. The result of the social structure analysis showed that from the average income, education level and culture acceptance, the farmers would be responsive to the partnership. Subsequently, the analysis of socio-ecological characteristics of both villages indicated that the farmer’s of both villages would be more responsive to the partnership. The present value of revenues in both village lower than palm oil revenue expectation of partnership with PT AP. The results of this study indicated that Ho hypothesis is accepted, which means the farmers' income of pre-plasma (slab) in both villages less than the income of farmers expectations of post-plasma (oil palm), so that the partnership would be easily established. Keywords : Sosio-ecology; Agribusiness Partnership; Sosio-culture
Co-Authors Eka Mulyana Fachrurrozie Sjarkowi Herda Sabriyah Dara Kospa Januarti, Indri