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All Journal Kajian Bisnis STIE Widya Wiwaha Prosiding University Research Colloquium
Esih Jayanti
STIE Muhammadiyah Cilacap
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

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STRATEGI PROMOSI PULAU MOMONGAN PADA ERA NEW NORMAL DI KABUPATEN CILACAP Esih Jayanti; Rustina Dewi Werdiasih
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 30 No 1 (2022): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.59 KB) | DOI: 10.32477/jkb.v30i1.328

Abstract

Momongan is one of the potential for marine tourism in Cilacap Regency which has the potential to developed. Momongan Island is located in Jetis Village, in the karst mountains and in the middle of the Bodo Ijo river which must be reached by boat from the Jetis Fish Auction Place. There ere a lot of people inside and outside of the Cilacap Regency do not know about the destinations of Momongan Island, so the promotion of Momongan Island is very necessary. The media used to promotions in the new normal era as today is sosial media which is low-budget high-impact. The purpose of this study is to develop Momongan Island through an effective promotion strategy as a leading tourist destination in Cilacap Regency based on competitive advantage in the New Normal. This study used a accidental sampling technique with 195 interviewed respondents stated that Momongan Island needs more promotion. Next step, the quesionnaire data from 103 sample respondent who use instagram was processed using Regression analysis by testing dependent and independent variable. The result of the analysis show that sosial media Instagram is a suitable tool as a promotional media for Momongan Island.
The Influence Implementation Of E-filing System, Level Of Understanding Taxation, And Taxpayer Awareness Towards Taxpayer Compliance Anisa Purnama Noor; Esih Jayanti; Tri Yuwono
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1158.598 KB)

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penerapan sistem e-filing, tingkat pemahaman perpajakan, dan kesadaran wajib pajak terhadap kepatuhan wajib pajak pada era pandemi covid-19 di Kantor Pelayanan Pajak (KPP) Pratama Cilacap. Penelitian ini menggunakan metode kuantitatif. Data yang digunakan untuk pengujian hipotesis menggunakan data primer yang diperoleh melalui penyebaran kuesioner kepada wajib pajak di wilayah Cilacap dengan jumlah sampel sebanyak 175. Metode analisis yang digunakan untuk menjawab kebenaran hipotesis adalah dengan pengujian regresi linier berganda. Setelah dianalisis, dapat diketahui bahwa variabel penerapan sistem e-filing, tingkat pemahaman perpajakan dan kesadaran wajib pajak secara parsial dan simultan berpengaruh terhadap kepatuhan wajib pajak pada era pandemi covid-19 di Kantor Pelayanan Pajak (KPP) Pratama Cilacap. Hal ini dibuktikan dengan nilai signifikansi dari ketiga variabel kurang dari 0,05.
Influence of Marketing Mix on Purchasing Decisions at Rita Pasaraya Cilacap Fitria Prihatin; Esih Jayanti
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The shift of society from shopping to traditional markets to modern markets (supermarkets) as a form of modernization. Amount supermarkets that have sprung up are also due to needs and desires sn increasingly large and diverse society. Supermarkets face very tough competition in terms of fighting over the number of existing customers/consumers. The supermarket manager has not fully understood consumer behavior overall to be able to maintain survival their supermarkets and can formulate their marketing strategies with quick and precise. In choosing a supermarket as a place to buy and meet needs, consumers are influenced by several factors-factors, including the marketing mix factor. Rita Pasaraya Cilacap is the first and complete supermarket in Cilacap. This study took the object of research on consumers Rita Pasaraya Cilacap with a sample of 102 respondents with random sampling technique and data collection through questionnaires. The data analysis technique used, namely validity test, reliability test, MSI (Method of Succesive Interval), assumption test classic (normality test, multicollinearity test and heteroscedasticity test), multiple linear regression analysis test, hypothesis testing (t test and F test) and analysis test coefficient of determination (R²). The results of the analysis show that the product, promotion and process partially have no significant effect on purchasing decisions. Meanwhile, price, place, employees and physical evidence partially have a significant effect on purchasing decisions. Simultaneously product, price, promotion, place, process, employee and physical evidence have a significant effect on purchasing decisions.
The Influence Implementation Of E-filing System, Level Of Understanding Taxation, And Taxpayer Awareness Towards Taxpayer Compliance Anisa Purnama Noor; Esih Jayanti; Tri Yuwono
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penerapan sistem e-filing, tingkat pemahaman perpajakan, dan kesadaran wajib pajak terhadap kepatuhan wajib pajak pada era pandemi covid-19 di Kantor Pelayanan Pajak (KPP) Pratama Cilacap. Penelitian ini menggunakan metode kuantitatif. Data yang digunakan untuk pengujian hipotesis menggunakan data primer yang diperoleh melalui penyebaran kuesioner kepada wajib pajak di wilayah Cilacap dengan jumlah sampel sebanyak 175. Metode analisis yang digunakan untuk menjawab kebenaran hipotesis adalah dengan pengujian regresi linier berganda. Setelah dianalisis, dapat diketahui bahwa variabel penerapan sistem e-filing, tingkat pemahaman perpajakan dan kesadaran wajib pajak secara parsial dan simultan berpengaruh terhadap kepatuhan wajib pajak pada era pandemi covid-19 di Kantor Pelayanan Pajak (KPP) Pratama Cilacap. Hal ini dibuktikan dengan nilai signifikansi dari ketiga variabel kurang dari 0,05.
Influence of Marketing Mix on Purchasing Decisions at Rita Pasaraya Cilacap Fitria Prihatin; Esih Jayanti
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The shift of society from shopping to traditional markets to modern markets (supermarkets) as a form of modernization. Amount supermarkets that have sprung up are also due to needs and desires sn increasingly large and diverse society. Supermarkets face very tough competition in terms of fighting over the number of existing customers/consumers. The supermarket manager has not fully understood consumer behavior overall to be able to maintain survival their supermarkets and can formulate their marketing strategies with quick and precise. In choosing a supermarket as a place to buy and meet needs, consumers are influenced by several factors-factors, including the marketing mix factor. Rita Pasaraya Cilacap is the first and complete supermarket in Cilacap. This study took the object of research on consumers Rita Pasaraya Cilacap with a sample of 102 respondents with random sampling technique and data collection through questionnaires. The data analysis technique used, namely validity test, reliability test, MSI (Method of Succesive Interval), assumption test classic (normality test, multicollinearity test and heteroscedasticity test), multiple linear regression analysis test, hypothesis testing (t test and F test) and analysis test coefficient of determination (R²). The results of the analysis show that the product, promotion and process partially have no significant effect on purchasing decisions. Meanwhile, price, place, employees and physical evidence partially have a significant effect on purchasing decisions. Simultaneously product, price, promotion, place, process, employee and physical evidence have a significant effect on purchasing decisions.
Co-Authors Anisa Purnama Noor Fitria Prihatin Rustina Dewi Werdiasih Tri Yuwono