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A Drama Theory Analysis of Host-Guest Interaction In Peer-To-Peer Accommodation Lisa Putri Kusuma; Pri Hermawan
APMBA (Asia Pacific Management and Business Application) Vol 9, No 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

Peer-to-peer economy is characterised by asymmetric information, economy risks, and social uncertainty that may be arisen in unpredictable time. In hospitality industries, peer-to-peer accommodation allows people to rent unoccupied room or properties to stranger (i.e with the introduction of AirBnB etc). In studying the customer perception, drama theory provides a powerful framework for understanding role of emotion in an interaction. A dilemma analysis is an essential feature of drama theory approach and is described here. This paper provides further application of drama theory II, and reviews host-guest interaction by analysing dilemmas in pre-booking stage with the case if AirBnB. The conclusion is that drama theory is applicable to recognise dilemmas in host-guest interaction in peer-to-peer accommodation.