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All Journal Asia-Pacific Management and Business Application IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Ilmiah Bisnis dan Ekonomi Asia Jurnal Ilmiah Manajemen Kesatuan Journal of Forest Science Avicennia Procedia of Social Sciences and Humanities Jurnal Riset Manajemen dan Ekonomi
Risca Kurnia Sari
Universitas Negeri Malang, Institut Pertanian Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Asia-Pacific Management and Business Application

 1 
The Effect of Online Shopping and E-Wallet on Consumer Impulse Buying Risca Kurnia Sari; Satria Putra Utama; Anisa Zairina
APMBA (Asia Pacific Management and Business Application) Vol 9, No 3 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.009.03.3

Abstract

This research examines the influence of On-line Shopping and E-wallet on Impulse Buying. The existence of an online shopping phenomenon using digital wallet payments (e-wallets) is prevalent among the public recently. This study adopted a survey method with 200 respondents selected purposively from two large cities in East Java, Indonesia namely malls located in Malang and Surabaya. Using variables that consist of shopping variables consisted of: variety of choices, price level, sensory attribute, utilitarian browsing, and hedonic browsing. Moreover the E-wallet variables consist of: effect of service features, advertising, benefit perceptions, perceived usefulness, consumer attitude, security, risk, and discount. Findings revealed that price level, hedonic browsing, benefit perceptions, perceived usefulness, consumer attitude, security, risk, and discount had a significant positive correlation with impulse buying; while the variety of choices, utilitarian browsing, effect of service features, and advertising had a significant negative correlation with impulse buying. Online shopping and e-wallet variables simultaneously affect impulse buying. Practical implications are also discussed in this article. 
Co-Authors Agus Hermawan Ahmad Subhan Mahardhani Anisa Zairina Didik Suprayitno Matias Nan Jama Satria Putra Utama Satria Putra Utama Sudarmiatin Sudarmiatin Sulton Sholehuddin