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The Effect of Online Shopping and E-Wallet on Consumer Impulse Buying Risca Kurnia Sari; Satria Putra Utama; Anisa Zairina
APMBA (Asia Pacific Management and Business Application) Vol 9, No 3 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.009.03.3

This research examines the influence of On-line Shopping and E-wallet on Impulse Buying. The existence of an online shopping phenomenon using digital wallet payments (e-wallets) is prevalent among the public recently. This study adopted a survey method with 200 respondents selected purposively from two large cities in East Java, Indonesia namely malls located in Malang and Surabaya. Using variables that consist of shopping variables consisted of: variety of choices, price level, sensory attribute, utilitarian browsing, and hedonic browsing. Moreover the E-wallet variables consist of: effect of service features, advertising, benefit perceptions, perceived usefulness, consumer attitude, security, risk, and discount. Findings revealed that price level, hedonic browsing, benefit perceptions, perceived usefulness, consumer attitude, security, risk, and discount had a significant positive correlation with impulse buying; while the variety of choices, utilitarian browsing, effect of service features, and advertising had a significant negative correlation with impulse buying. Online shopping and e-wallet variables simultaneously affect impulse buying. Practical implications are also discussed in this article.

Prediksi Peluang Kejadian Curah Hujan Ekstrim Dan Implikasi Pengelolaan Sumberdaya Air Yani Quarta Mondiana; Anisa Zairina; Risca Kurnia Sari
Journal of Forest Science Avicennia Vol. 4 No. 2 (2021): AGUSTUS
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/avicennia.v4i2.19695

Perubahan Iklim menyebabkan perubahan pola curah hujan, kenaikan suhu udara dan peningkatan kejadian ekstrim berupa banjir dan kekeringan. Bencana banjir dan kekeringan sebagai dampak dari perubahan iklim akan mempengaruhi ketersediaan sumberdaya lahan dan air. Selain itu, bencana ini juga dapat mengakibatkan rusaknya daerah aliran sungai (DAS). Indikator perubahan iklim tampak pada peningkatan terjadinya bencana dari waktu ke waktu terutama kejadian bencana yang terkait dengan hidrometeorologi. Selain itu juga terjadinya peningkatan curah hujan ekstrim yang juga dapat mengakibatkan bencana alam seperti bencana tanah longsor dan banjir. Dalam kaitannya dengan antisipasi dampak terjadinya bencana banjir akibat curah hujan tinggi dapat digunakan suatu model yang dapat memprediksi adanya peluang curah hujan ekstrim. Salah satu model yang dapat digunakan adalah model regresi logistik. Prediksi kejadian curah hujan ekstrim (lebih dari 626 mm/bulan) menggunakan regresi logistik paling tinggi terjadi pada bulan februari dengan nilai peluang 0,940. Dalam mengatasi adanya curah hujan ekstrim agar tidak menimbulkan banjir dapat dilakukan usaha konservasi sumberdaya air dengan pembuatan sumur resapan, embung tampungan dan upaya pemanenan air hujan untuk digunakan saat musim kemarau.

PRODUK KOSMETIK PALSU: MINAT PEMBELIAN BERDASARKAN PENGARUH FAKTOR SOSIAL DAN FAKTOR PRIBADI Satria Putra Utama; Risca Kurnia Sari; Ahmad Subhan Mahardhani
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 15 No 2 (2021): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

The rapidly growing cosmetic industry has caused intense competition for both legal and illegal cosmetic products. The purpose of this study is to analyze and measure the influence of social factors on interest in buying and using fake cosmetic products, explore the basic causes of consumers buying and using fake cosmetic products, and measure the influence of personal factors on interest in buying and using fake cosmetic products in the city community. Poor. This type of research is a survey research, namely research that takes a sample from a population and uses a questionnaire as the main data collection instrument. Thus, this research is categorized as explanatory research. The number of respondents in this study were 100 people. The research sample was taken using purposive sampling technique. The data collection method used is a questionnaire method, then the data is processed through SPSS software. The analytical tool in this study uses linear regression.

Analysis of the Influence of Papaya Seed Coffe Quality on Purchase Interrest in Purchase: Analisis Pengaruh Mutu Kopi Biji Buah Pepaya Terhadap Minat Beli Masyarakat Risca Kurnia Sari; Yani Quarta Mondiana; Satria Putra Utama
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.163

The large amount of wasted papaya seed waste attracted the interest of researchers to investigate further so that what was previously in the form of waste disposed of by the community could be utilized as well as possible and could be of more economic value. This study uses the type of research Explanatory Research. The survey method was used in this study. Data analysis in this study used the SPSS approach. The sample used was 75 students in the city of Malang. The results showed that papaya seeds are not only a waste but also have benefits as coffee that can be used as an alternative to caffeinated coffee. Papaya fruit seeds that are used as coffee have economic value because they can be sold, data analysis shows that the quality of papaya fruit coffee has a positive effect on intens to buy.

Pengaruh Pemasaran Daring Terhadap Minat Pembelian Keripik Tempe Sanan Matias Nan Jama; Risca Kurnia Sari; Satria Putra Utama; Sulton Sholehuddin
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 2 (2022): JIMKES Edisi Agustus 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i2.1438

Penelitian ini dilakukan di Gabungan Sentra Industri Keripik Tempe Sanan Kecamatan Blimbing Kota Malang Jawa Timur Tahun 2022 dengan tujuan untuk mengetahui pengaruh pemasaran online terhadap minat pembelian Keripik Tempe Sanan. Metode yang digunakan adalah metode penelitian kuantitatif. Teknik pengumpulan data dilakukan dengan mengisi kuesioner. Pengambilan sampel dilakukan dengan cara incidental sampling, yaitu sampel dengan seluruh anggota populasi dijadikan sampel. Jumlah responden adalah 60 orang. Teknik analisis data yang digunakan adalah analisis regresi sederhana. Hasil data penelitian menunjukkan bahwa secara simultan (bersama-sama) online marketing yang memiliki indikator content creation, content sharing, connecting dan community building berpengaruh signifikan terhadap minat pembelian Keripik Tempe Sanan. Dan hasil uji secara parsial hanya connecting yang berpengaruh terhadap minat pembelian. Sedangkan content sharing, content creation dan community building tidak berpengaruh terhadap variabel minat beli. Koefisien determinasi (RSquare) sebesar 32,4% yang berarti kontribusi pemasaran online terhadap variabel Y sebesar 32,4%, sedangkan sisanya dipengaruhi oleh variabel lain yang tidak dijelaskan dalam penelitian ini.

Pengaruh E-lifestyle dan E-hedonisme Terhadap Intens to Buy pada Generasi Milenial Risca Kurnia Sari; Satria Putra Utama; Yani Quarta Mondiana; Didik Suprayitno
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1555

The purpose of this study was to analyze the effect of e-lifestyle and e-hedonism on the intensity to buy of the millennial generation. This type of research is a survey research. This research was conducted in Malang, East Java, with 150 respondents. The data analysis tool used in this research is SEM (Structural Equation Modeling), with Smart PLS as software. The results show that e-lifestyle has an effect on e-hedonism, e-lifestyle has no effect on intense to buy, e-hedonism has an effect on intense to buy, e-life style has an indirect effect on intense to buy through e-hedonism.

The Effect of Utilitarian Web Browsing, Price Attribute, Sensory Attribute Toward Impulse Buying SME’s Product Risca Kurnia Sari; Sudarmiatin Sudarmiatin; Agus Hermawan
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 6 (2022): November 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i6.2058

Purpose: The phenomenon of online shops in the 4.0 industrial revolution is increasing, which makes online shopping sellers have to pay attention to variety of selection, price attributes, sensory attributes in order to increase impulse buying customer online of SME’s product. Purpose of this study is to determine the effect of variety of selection, price attributes, sensory attributes on impulse buying SME’s product Design/methodology/approach: This research is an explanatory research design. This type of research is a survey research, the number of respondents in this study was 200. The sample was taken using purposive sampling and using questionnaire method, then processed through SPSS software. The analytical tool in this study uses linear regression Findings: Only Sensory attribute has no significant effect on impulse buying SME’s product Research limitations/implications: This research has limitations, which is only in one city Practical implications: The practical implications of this research are as an enrichment of management knowledge, especially marketing and costumer behavior who buy SME’s products on digital platforms. Originality/value: The originality found in this study is research that focuses on SME’s products sold online in the industrial revolution 4.0 era Paper type: Research paper

Scoping Review & Perspektif : Business Ethic From Entrepreneur On SMEs Risca Kurnia Sari; Sudarmiatin Sudarmiatin; Satria Putra Utama
Jurnal Riset Manajemen dan Ekonomi Vol. 1 No. 2 (2023): April : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Various problems related to today's business ethics have increasingly developed with the emergence of easy access to available social media. The spread of ethical issues in business can significantly affect the quality and popularity of a company. The application of good business ethics will certainly help the company to be able to continue to survive and advance in the current era of increasingly inadequate technology. The purpose of this study is to describe how business ethics should exist in a company. This scoping study aims to examine the literature regarding the most relevant and significant aspects of business ethics in entrepreneurship, as well as the methods used in related research. This study searches multiple databases for articles published between 2012 and 2023. The results of the study show that the contribution of business ethics is needed to improve the quality of company development. The existence of the application of good business ethics will help the company achieve its vision and mission in accordance with what is expected.

Pengaruh E-lifestyle dan E-hedonisme Terhadap Intens to Buy pada Generasi Milenial Risca Kurnia Sari; Satria Putra Utama; Yani Quarta Mondiana; Didik Suprayitno
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1555

The purpose of this study was to analyze the effect of e-lifestyle and e-hedonism on the intensity to buy of the millennial generation. This type of research is a survey research. This research was conducted in Malang, East Java, with 150 respondents. The data analysis tool used in this research is SEM (Structural Equation Modeling), with Smart PLS as software. The results show that e-lifestyle has an effect on e-hedonism, e-lifestyle has no effect on intense to buy, e-hedonism has an effect on intense to buy, e-life style has an indirect effect on intense to buy through e-hedonism.

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