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All Journal Jurnal Ilmiah Bisnis dan Ekonomi Asia
Ahmad Subhan Mahardhani
Universitas Islam Malang
Economics, Econometrics & Finance

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PRODUK KOSMETIK PALSU: MINAT PEMBELIAN BERDASARKAN PENGARUH FAKTOR SOSIAL DAN FAKTOR PRIBADI Satria Putra Utama; Risca Kurnia Sari; Ahmad Subhan Mahardhani
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 15 No 2 (2021): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.431 KB) | DOI: 10.32815/jibeka.v15i2.377

Abstract

The rapidly growing cosmetic industry has caused intense competition for both legal and illegal cosmetic products. The purpose of this study is to analyze and measure the influence of social factors on interest in buying and using fake cosmetic products, explore the basic causes of consumers buying and using fake cosmetic products, and measure the influence of personal factors on interest in buying and using fake cosmetic products in the city community. Poor. This type of research is a survey research, namely research that takes a sample from a population and uses a questionnaire as the main data collection instrument. Thus, this research is categorized as explanatory research. The number of respondents in this study were 100 people. The research sample was taken using purposive sampling technique. The data collection method used is a questionnaire method, then the data is processed through SPSS software. The analytical tool in this study uses linear regression.
Co-Authors Risca Kurnia Sari Satria Putra Utama