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All Journal Asia-Pacific Management and Business Application IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Ilmiah Bisnis dan Ekonomi Asia Jurnal Ilmiah Manajemen Kesatuan Journal of Forest Science Avicennia Procedia of Social Sciences and Humanities Jurnal Riset Manajemen dan Ekonomi
Risca Kurnia Sari
Universitas Negeri Malang, Institut Pertanian Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Procedia of Social Sciences and Humanities

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Analysis of the Influence of Papaya Seed Coffe Quality on Purchase Interrest in Purchase: Analisis Pengaruh Mutu Kopi Biji Buah Pepaya Terhadap Minat Beli Masyarakat Risca Kurnia Sari; Yani Quarta Mondiana; Satria Putra Utama
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.163

Abstract

The large amount of wasted papaya seed waste attracted the interest of researchers to investigate further so that what was previously in the form of waste disposed of by the community could be utilized as well as possible and could be of more economic value. This study uses the type of research Explanatory Research. The survey method was used in this study. Data analysis in this study used the SPSS approach. The sample used was 75 students in the city of Malang. The results showed that papaya seeds are not only a waste but also have benefits as coffee that can be used as an alternative to caffeinated coffee. Papaya fruit seeds that are used as coffee have economic value because they can be sold, data analysis shows that the quality of papaya fruit coffee has a positive effect on intens to buy.
Co-Authors Agus Hermawan Ahmad Subhan Mahardhani Anisa Zairina Didik Suprayitno Matias Nan Jama Satria Putra Utama Satria Putra Utama Sudarmiatin Sudarmiatin Sulton Sholehuddin