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All Journal Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bilancia : Jurnal Ilmiah Akuntansi Jurnal Ilmiah Edunomika (JIE) Journal of Applied Business and Technology Reflection: Education and Pedagogical Insights PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Luxury: Landscape of Business Administration
Tandy Sevendy
Institut Bisnis Dan Teknologi Pelita Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Luxury: Landscape of Business Administration

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Customer Satisfaction with Online Food Delivery Services Suhardjo Suhardjo; Nicholas Renaldo; Tandy Sevendy; Nabila Wahid; Cecilia Cecilia
Luxury: Landscape of Business Administration Vol. 1 No. 2 (2023): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

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Abstract

The rapid growth of online food delivery services in Indonesia, especially in Pekanbaru, has led to changes in consumer behavior. As a result, companies need to focus on various factors that can enhance customer satisfaction. This study investigates how service quality, promotional activities, and the user-friendliness of the delivery app impact customer satisfaction within this context. Sampling was conducted using a non-probability technique due to the unequal opportunity for all individuals to be part of the sample. The Roscoe approach was used to determine the sample size, resulting in 150 respondents. Data was collected through a questionnaire using a 5-point Likert scale, and analysis was performed using multiple linear regression and the SPSS 21 software. The findings of the study demonstrate that service quality, promotions, and ease of using the app all have a significant influence on customer satisfaction.
Co-Authors Andi Andi Andi Anggi Firmansyah Cecilia Dilahk Yladbla Efi Rofianto Hia Fadrul Fadrul Febdwi Suryani Fitri Fitri Fransisca Hanita Rusgowanto Harry Patuan Panjaitan Hinsatopa Simatupang I Gusti Ayu Asri Pramesti Ienne Yoseria Putri Intan Purnama Jelia Juventia Marice Br Hutahuruk Monika Sutarsa Nabila Wahid Namso Ukanahseil Nicholas Renaldo Novi Wiliani Nyoto Rezenebe Ngameyga Udab Selfina Selfina Stevany Stevany Sudarno Suhardjo Suharti Suyono Teddy Chandra Vikky Renaldi Yanti Budiasih Yuni Shara Sitompul Yunia Sari