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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Wahana Didaktika Jurnal Kajian Akuntansi Jurnal ASET (Akuntansi Riset) Jurnal Akuntansi Jurnal Manajemen Journal of Business and Information System Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Masyarakat Indonesia GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Antonius Singgih Setiawan
Fakultas Bisnis & Akuntansi Universitas Katolik Musi Charitas
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Business and Information System

 1 
Orientasi pasar, pilihan strategi dan peran fungsional akuntansi: Studi pada industri hotel di Sumatera Selatan Setiawan, Antonius Singgih
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol 2 No 1 (2020): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36067/jbis.v2i1.32

Abstract

This study aims to prove the influence of market orientation, strategic choices on the role of accounting functional. The study is conducted with quantitative methods using primary data through a survey of hotel general managers/leaders in the South Sumatra province. A total of 75 questionnaires are distributed to the hotel general managers/leaders. The number of questionnaires used in this study is 66 (88%). Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis using Warp PLS version 5.0 software is used to test of hypothesis. The results of the study indicate that the market orientation and strategic choices have a positive effect on the role of hotel accounting functional in the South Sumatera province.
Keputusan afiliasi OTA dan kinerja Hotel: Studi Pada Hotel Berafiliasi Setiawan, Antonius Singgih; Lina, Lina
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol 2 No 2 (2020): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36067/jbis.v2i2.76

Abstract

At present, the hotel industry is at a very dynamic level of competition. The intense competition requires hotel managemet to implement the right strategy. One strategy that must be implemented is a digital marketing strategy. Digital marketing strategy is a choice of strategies that are developing at this time. However, the development of hotel marketing practices through digital marketing has not been much followed by research developments in the field of digital marketing in the hotel industry. Therefore, this study aims to prove whether the hotel's decision to implement a digital marketing strategy by affiliating with an online travel agent (OTA) will achieve better performance. The research uses exploratory quantitative methods. Using data collected from 65 respondents who are hotel owners/managers, the data is processed using descriptive statistics. The results showed that the hotel decision affiliated with OTA had a positive impact on hotel performance.
Co-Authors Agatha Septiana Sri Ratnasari Agustinus Purna Irawan Anastasia Sri Sukistini Andrew Gunawan Antonny Wijaya Ari Kuncara Widagdo Cheryna Natalie Djuminah Djuminah Dwinita Laksmidewi Ellen Fransysca Ignatius Putera Setiahati Jamaludin Iskak Junaidi Lina Lina Lina Lina Michael Michael Ming Chen Ony, Johan Gunady Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Wangsa, Ignasius Heri Satrya Widyartono, Agustinus Yusef Widya Karsana