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Widyartono, Agustinus
Universitas Katolik Musi Charitas
Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH KEUTAMAAN ETIKA BISNIS TERHADAP KEPUASAN PELANGGAN RUMAH MAKAN PEMPEK DI PALEMBANG Widyartono, Agustinus; Sarjono, Andreas; Tyra, Maria Josephine
Jurnal Keuangan dan Bisnis Vol 15 No 2 (2017): Jurnal Keuangan dan Bisnis Edisi Oktober 2017
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (499.637 KB)

Abstract

Penelitian dengan judul Pengaruh Keutamaan Etika BisnisTerhadap Kepuasan Pelanggan Rumah Makan Pempek Di Palembang  merupakan studi perilaku wirausahawan di Palembang dalam memberikan kepuasan bagi pelanggannya. Tujuan penelitian untuk membuktikan adanya pengaruh empat keutamaan Etika Bisnis yaitu kejujuran, fairness, kepercayaan, dan keuletan terhadap kepuasan pelanggan rumah makan pempek di Palembang. Penelitian ini akan memberikan pemahaman yang lebih mendalam mengenai keberhasilan usaha wirausahawan Rumah Makan Pempek dengan mengidentifikasi pengaruh dari karakteristik, sikap, dan keterampilan seorang wirausahawan Rumah Makan Pempek. Jenis penelitian yang digunakan adalah penelitian studi Cross-Sectional denganmenggunakan teknik survey.  Teknik pengumpulan data yang digunakan adalah denganmenyebarkan kuesioner berskala Likert 5. Penelitian ini menggunakan metode is data Partial Least Square.Populasi dalam penelitian ini adalah pelanggan Rumah Makan Pempek yang berdomisili di kota Palembang. Hasil is data untuk outter model diperoleh nilai composite reliability (CR) dan AVE diatas 0,5 sedangkan untuk inner model diperoleh hasil R2 = 0,507 ; APC = 0,001 ; ARS = 0,001 ; AARS = 0,001 ; AVIF = 1,46 ; GoF = 0,555 ; SPR = 0,875 ; RSCR = 0,98 ; SSR = 1  dan NLBCRD = 1. Hasil temuan dalam penelitian ini adalah faktor kejujuran berpengaruh secara positif dan sifnifikan terhadap kepuasan pelanggan rumah makan pempek di palembang.        
PENGARUH KEUTAMAAN ETIKA BISNIS TERHADAP KEPUASAN PELANGGAN RUMAH MAKAN PEMPEK DI PALEMBANG Widyartono, Agustinus; Sarjono, Andreas; Tyra, Maria Josephine
Jurnal Keuangan dan Bisnis Vol 15 No 2 (2017): Jurnal Keuangan dan Bisnis Edisi Oktober 2017
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (499.637 KB)

Abstract

Penelitian dengan judul Pengaruh Keutamaan Etika BisnisTerhadap Kepuasan Pelanggan Rumah Makan Pempek Di Palembang  merupakan studi perilaku wirausahawan di Palembang dalam memberikan kepuasan bagi pelanggannya. Tujuan penelitian untuk membuktikan adanya pengaruh empat keutamaan Etika Bisnis yaitu kejujuran, fairness, kepercayaan, dan keuletan terhadap kepuasan pelanggan rumah makan pempek di Palembang. Penelitian ini akan memberikan pemahaman yang lebih mendalam mengenai keberhasilan usaha wirausahawan Rumah Makan Pempek dengan mengidentifikasi pengaruh dari karakteristik, sikap, dan keterampilan seorang wirausahawan Rumah Makan Pempek. Jenis penelitian yang digunakan adalah penelitian studi Cross-Sectional denganmenggunakan teknik survey.  Teknik pengumpulan data yang digunakan adalah denganmenyebarkan kuesioner berskala Likert 5. Penelitian ini menggunakan metode is data Partial Least Square.Populasi dalam penelitian ini adalah pelanggan Rumah Makan Pempek yang berdomisili di kota Palembang. Hasil is data untuk outter model diperoleh nilai composite reliability (CR) dan AVE diatas 0,5 sedangkan untuk inner model diperoleh hasil R2 = 0,507 ; APC = 0,001 ; ARS = 0,001 ; AARS = 0,001 ; AVIF = 1,46 ; GoF = 0,555 ; SPR = 0,875 ; RSCR = 0,98 ; SSR = 1  dan NLBCRD = 1. Hasil temuan dalam penelitian ini adalah faktor kejujuran berpengaruh secara positif dan sifnifikan terhadap kepuasan pelanggan rumah makan pempek di palembang.        
PENGARUH KEPERCAYAAN DAN RESIKO TERHADAP SIKAP DAN PERILAKU DALAM MENGGUNAKAN APLIKASI MOBILE BERBASIS ANDROID Widyartono, Agustinus; Tyra, Maria Josephine
Jurnal Ekonomi Vol 21, No 3 (2016): November 2016
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v21i3.30

Abstract

The aim of this research is to test the impact risk and trust variable toward behavior with attitude of android mobile application user as mediating variable. Total sample that used in this research 100 respondent. Base on test, instrument that used in this research are valid and reliable. This research used Component Based SEM (Partial Least Square) as method analysis. The output from this research are: (1) Trust and attitude are mediating variable in relations between risk toward attitude and behavior; (2) Risk as attitude form factor and people attitude to use android mobile applications; (3) Risk had negative relations with trust and attitude, as high risk perceived will reduce trust toward applications and attitude; (4) Trust had positive relations toward attitude and attitude had positive relations toward behavior in used android mobile applications.
PENGARUH FAKTOR-FAKTOR DI DALAM TRUST DAN PERCEIVED VALUE TERHADAP E-WOM PADA SITUS BELANJA ONLINE DI KOTA PALEMBANG Widyartono, Agustinus
Modus Journals Vol 32, No 1 (2020): MODUS
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v32i1.3181

Abstract

ABSTRACTThe purpose this study is to examine factors in trust and perceived value have influence toward electronic word of mouth (e-wom). Some of the factors found in trust, namely ability, benevolence and integrity and several factors in perceived value, namely emotional value, social value, price and performance value were also tested for their effects on e-wom. This study uses 100 respondents who live in the Palembang city and have made purchases online. The data analysis method used in this study is PLS (Partial Least Square). The test results using partial least square of this study prove that the benevolence factor has an influence on e-wom. In addition, the results of this study also prove that social values, prices and performance values have an influence on e-wom. Keywords: kindness; social value; price; performance value; e-wom ABSTRAKPenelitian ini bertujuan untuk menguji faktor-faktor apa sajakah yang ada di dalam kepercayaan dan nilai yang dirasakan dalam pengaruh terhadap electronic word of mouth (e-wom). Beberapa faktor yang terdapat dalam kepercayaan yaitu kemampuan kebaikan hati dan integritas serta beberapa faktor dalam nilai yang dirasakan yaitu nilai emosional, nilai sosial, harga dan nilai kinerja juga diuji pengaruhnya terhadap e-wom. Penelitian ini menggunakan 100 responden yang berdomisili di kota Palembang dan telah melakukan pembelian secara online. Metode analisis data yang digunakan dalam penelitian ini adalah PLS (Partial Least Square). Hasil pengujian dengan menggunakan partial least square dari penelitian ini membuktikan bahwa faktor kebaikan hati memiliki pengaruh terhadap e-wom. Selain itu hasil dari penelitian ini juga membuktikan bahwa nilai sosial, harga dan nilai kinerja memiliki pengaruh terhadap e-wom. Kata kunci: kebaikan hati; nilai sosial; harga; nilai kinerja; e-wom 
Pengujian faktor anteseden pada loyalitas pengguna internet banking Widyartono, Agustinus; Sardjono, Andreas
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol 2 No 2 (2020): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36067/jbis.v2i2.72

Abstract

This study aims to prove the influence of shared value and communication carried out by banking industry actors on the internet banking service to customer loyalty by trust mediation. The survey that will be conducted in this study includes the users of internet banking in the city of Palembang. The method that will be used in this research is to use path analysis. This research proves that the value shared and communication significantly influence trust. This study also proves that trust is a variable that mediates the effect of shared values ​​on loyalty. The communication factor in which the internet banking application is used is able to convey clear information to customers and this will increase customer confidence in the application. Besides that, customers also have and get value for internet banking applications to make customers more confident or trust in the application.
The Impact of Novelty and Meaningfulness Creative Marketing Program on Hotel Performance Agustinus Widyartono, Antonius S. Setiawan, Lina,
Jurnal Manajemen Vol 24, No 3 (2020): October 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i3.672

Abstract

At present, the hotel business is dealing with increasingly competitive competition. Creative marketing methods are developed to anticipate the competition. The implementation of creative marketing programs is a form of new strategies in the hotel industry. This study aims to prove the impact of the novelty and meaningfulness of creative marketing programs on hotel performance. The study is conducted with quantitative methods using primary data through a survey of owners/hotel general managers in Palembang city. A total of 75 questionnaires are distributed to the owners/hotel general managers. The number of questionnaires used in this study is 65 (87%). Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis using Warp PLS version 5.0 software is used to test of hypothesis. The results of the study indicate that the novelty and meaningfulness creative marketing program has a positive effect on the hotel's performance in Palembang city.
Implementation of Business Strategy, Technology Usage, and Business Continuity during the Covid-19 Pandemic Johan G. Ony, Antonius Singgih Setiawan, Agustinus Widyartono,
Jurnal Akuntansi Vol 25, No 2 (2021): December 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ja.v25i2.805

Abstract

The COVID-19 pandemic, which has been around for more than a year, has changed habits in the world. The Covid-19 pandemic has also disrupted every aspect of global life such as business and trade and has had an impact on new behaviors and habits of business and economic activities. Another real impact of the Covid-19 pandemic is the risk of business survival. Therefore, the impact of the Covid-19 pandemic crisis must be a concern for entrepreneurs because it can disrupt business performance and business continuity. For this reason, this research was conducted to see whether the implementation of business strategies and the use of technology could have an impact on efforts to maintain the continuity of a business venture. The research data was collected by survey method to 200 respondents and 160 research data were collected (response rate 80%). Hypothesis testing is based on Structural Equation Modeling (SEM) Analysis of Partial Least Squares (PLS) using Warp PLS software version 5.0. The research findings conclude that the implementation of the strategy and the level of technology use has a positive impact on business continuity during the covid-19 pandemic.
Pengaruh Kepercayaan Dan Risiko Terhadap Sikap Dan Perilaku Dalam Memggunakan Aplikasi Mobile Berbasis Android Agustinus Widyartono; Maria Josephine Tyra
Jurnal Ekonomi Vol. 21 No. 3 (2016): November 2016
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v21i3.30

Abstract

The aim of this research is to test the impact risk and trust variable toward behaviour with an attitude of android mobile application users as mediating variable. The total sample that was used in this research was 100 respondents. Based on the test, the instruments that used in this research are valid and reliable. This research used Component-Based SEM (Partial Least Square) as method analysis. The output from this research is: (1) Trust and attitude are mediating variables in relations between risk toward attitude and behaviour; (2) Risk as attitude form factor and people attitude to use android mobile applications; (3) Risk had negative relations with trust and attitude, as high risk perceived will reduce trust toward applications and attitude; (4) Trust had positive relations toward attitude and attitude had positive relations toward a behaviour is used android mobile applications.
PENGARUH FAKTOR-FAKTOR DI DALAM TRUST DAN PERCEIVED VALUE TERHADAP E-WOM PADA SITUS BELANJA ONLINE DI KOTA PALEMBANG Agustinus Widyartono
Modus Vol. 32 No. 1 (2020): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v32i1.3181

Abstract

ABSTRACTThe purpose this study is to examine factors in trust and perceived value have influence toward electronic word of mouth (e-wom). Some of the factors found in trust, namely ability, benevolence and integrity and several factors in perceived value, namely emotional value, social value, price and performance value were also tested for their effects on e-wom. This study uses 100 respondents who live in the Palembang city and have made purchases online. The data analysis method used in this study is PLS (Partial Least Square). The test results using partial least square of this study prove that the benevolence factor has an influence on e-wom. In addition, the results of this study also prove that social values, prices and performance values have an influence on e-wom. Keywords: kindness; social value; price; performance value; e-wom ABSTRAKPenelitian ini bertujuan untuk menguji faktor-faktor apa sajakah yang ada di dalam kepercayaan dan nilai yang dirasakan dalam pengaruh terhadap electronic word of mouth (e-wom). Beberapa faktor yang terdapat dalam kepercayaan yaitu kemampuan kebaikan hati dan integritas serta beberapa faktor dalam nilai yang dirasakan yaitu nilai emosional, nilai sosial, harga dan nilai kinerja juga diuji pengaruhnya terhadap e-wom. Penelitian ini menggunakan 100 responden yang berdomisili di kota Palembang dan telah melakukan pembelian secara online. Metode analisis data yang digunakan dalam penelitian ini adalah PLS (Partial Least Square). Hasil pengujian dengan menggunakan partial least square dari penelitian ini membuktikan bahwa faktor kebaikan hati memiliki pengaruh terhadap e-wom. Selain itu hasil dari penelitian ini juga membuktikan bahwa nilai sosial, harga dan nilai kinerja memiliki pengaruh terhadap e-wom. Kata kunci: kebaikan hati; nilai sosial; harga; nilai kinerja; e-wom 
Gaya Hidup, Orientasi Pilihan Strategi dan Pengambilan Keputusan Usaha pada UMKM di Kota Palembang Anastasia Sri Sukistini; Antonius Singgih Setiawan; Agustinus Widyartono
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 13 No 2 (2021): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768/gema.v13i2.238

Abstract

This study aims to prove the effect of lifestyle, strategy choice orientation on business decision making. This study uses primary data through a survey of culinary entrepreneurs in Palembang. The questionnaire data used in this study were 92 (61.3%). Analysis of Structural Equation Modeling (SEM) Partial Least Squares (PLS) using Warp PLS software version 5.0 to examine the research. The results of the study show that the lifestyle and strategy choice orientation affects business decision-making. Abstrak Penelitian ini bertujuan untuk membuktikan pengaruh gaya hidup, orientasi pilihan strategi pada pengambilan keputusan usaha. Penelitian ini menggunakan data primer melalui survei kepada pengusaha kuliner di kota Palembang. Data kuesioner yang digunakan dalam penelitian ini adalah 92 (61,3%). Analisis Structural Equation Modeling (SEM) Partial Least Squares (PLS) menggunakan perangkat lunak Warp PLS versi 5.0 dipakai untuk menguji hipotesis penelitian. Hasil penelitian menunjukkan bahwa gaya hidup orientasi pilihan strategi berpengaruh terhadap pengambilan keputusan usaha.
Co-Authors Anastasia Sri Mendari Anastasia Sri Sukistini Andreas Sarjono Heriyanto Heriyanto Lina Lina Maria Christabel Maria Josephine Tyra, Maria Josephine Tyra, Novita Sari Ony, Johan Gunady Sardjono, Andreas Setiawan, Antonius Singgih Sulistyawati, Maria Fransiska Sri Suramaya Suci Kewal Yevira Yevira Yohanes Andri Putranto