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All Journal Jurnal Manajemen Jurnal Disrupsi Bisnis Forum Bisnis dan Kewirausahaan BIP'S : Jurnal Bisnis Perspektif Jurnal Abdimas Musi Charitas

Lina Lina

Universitas Katolik Musi Charitas

Author-ID : 3784724

Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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Articles

The Impactof Novelty And Meaningfulness Creative Marketing Programon Hotel Performance Antonius Singgih Setiawan; Lina; Agustinus Widyartono
Jurnal Manajemen Vol. 24 No. 3 (2020): October 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i3.672

At present, the hotel business is dealing with increasingly competitive competition. Creative marketing methods are developed to anticipate the competition. The implementation of creative marketing programs is a form of new strategies in the hotel industry. This study aims to prove the impact of the novelty and meaningfulness of creative marketing programs on hotel performance. The study is conducted with quantitative methods using primary data through a survey of owners/hotel general managers in Palembang city. A total of 75 questionnaires are distributed to the owners/hotel general managers. The number of questionnaires used in this study is 65 (87%). Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis using Warp PLS version 5.0 software is used to test of hypothesis. The results of the study indicate that the novelty and meaningfulness creative marketing program has a positive effect on the hotel's performance in Palembang city.

Keterlibatan Konsumen Dalam Kebaruan Produk Ignasius Heri Satrya Wangsa; Lina Lina
BIP's JURNAL BISNIS PERSPEKTIF Vol 14 No 1 (2022): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Involvement is a key word in the context of product novelty, when businesses are required to become more competitive in product innovation. This point of view forms the basis for understanding the two concepts of business existence. First, the demand to develop new products is directed to product innovation because technology is increasingly developing. Novelty needs to keep pace with technological advances as well as be market-oriented. Second, the business builds a collaborative commitment with its customers. This indicates a position where the relationship with the market demands an equal role. Businesses no longer take distance in building relationships with their markets. Thus consumers will gothrough a dynamic process in the experience of using the product, and businesses will continue to consistently motivate consumer learning in the process of product novelty adoption. This study aims to explain consumer’s learning experience on product novelty from the process of consumer involvement in the holistic experience of responding to product novelty. A combined quantitative-qualitative approach (mixed-method approach) is applied. The quantitative approach was carried out using SEM analysis with the SmartPLS tool on 113 respondents, while the qualitative approach was carried out using the Interpretative Phenomenological Analysis (IPA) technique on participant narratives. Furthermore, from the two approaches, an integration process was carried out to find the grand theme of consumer learning experiences in the context of their involvement in responding to product novelty. Through this research, it can be seen that the product novelty learning experience is formed through initial involvement to recognize, andcontinued involvement in using the product. The product novelty learning experience is the involvement of consumers in realizing essential realities, practical realities, and contextual realities.

Resiliensi keluarga melalui pemberdayaan ekonomi peran ibu di masa pandemi Ignasius Heri Satrya Wangsa; Agustinus Riyanto; Maria Josephine Tyra; Lina Lina; Johan Gunady Onny; Maria Ignasia Galuh Parwati
Jurnal Abdimas Musi Charitas Vol. 5 No. 2 (2021): Jurnal Abdimas Musi Charitas Vol. 5 No. 2, Desember 2021
Publisher : Universitas katolik Musi Charitas

ABSTRACT The present pandemic has changed the global economic life. In the family level it results the decreasing family income. This situation weakens the resilience. Therefore. it is urgent to create new opportunities within the context of family. Family has played major role where the mother’s involvement is significant to respond the change and to creatively look for entrepreneurship opportunity. This community service aims at improving the family resilience through economic empowerment of mother’s role. The activity is divided into two sessions, namely: (1) Practical skills of child independence development; and (2) Practical entrepreneurship skills “how to make peach gum herbal drink”. Survey was conducted at the end of the activity. One-Sample Test was employed to measure means value of perceived-benefit, involvement and loyalty which is accounted for 4 (= Agree) (Sig. > 0.05). Procedures for Bivariate Correlation to measure the participation level was applied. The result shows significant correlation between Session Attractiveness (KTM) and Perceived-benefit (PMM) (0.548/Sig. 0.01), and between Future Intention (KKG) and Recommendation (KR) (0.447/Sig. 0.05). Keywords: family resilience, entrepreneurship

PENINGKATAN KETRAMPILAN MENJADI IDE USAHA Andreas Sarjono; Maria Josephine Tyra; Catharina Clara; Ega Leovani; Lina
Jurnal Abdimas Musi Charitas Vol. 1 No. 1 (2017): Jurnal Abdimas Musi Charitas
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.747 KB)

This public service activity was executedto generate the excitement of housewifes to improve the household economics condition. It is believed that everyone was their own strength for instance the ability in cooking, making crafts, gardening, and so on. But many people do not realize that those could be developed to reach better life. The method is in the form of counselling about the importance of housewif’s role in improving the household economic condition, skills, followed by training in designing appropriate business in accordance with their capabilities and skills. It includes the examples of creative products that can be practiced by housewifesbased on their talent and interests.

Pendekatan Pemberdayaan Ekonomi Berbasis Komunitas Melalui Pelatihan Pembuatan Sabun Mandi Beraroma Kopi Ignatius heri; Maria Josephine Tyra; Lina Lina; Agustinus Riyanto; Johan Gunady Ony; Agustinus Fernando
Jurnal Abdimas Musi Charitas Vol. 6 No. 1 (2022): Jurnal Abdimas Musi Charitas Vol 6, No. 1, Juni 2022
Publisher : Universitas katolik Musi Charitas

The current trend of the digital era gives an indication of opportunities for community economic empowerment. Through data on the increase in the percentage of internet and social media users in Indonesia, justification is made for the formation of an interactive-transactional activity system. In this system, individuals are socially bound to share information and knowledge. This is the basis of a community-based economic empowerment approach where the interactive-transactional activity system in the collective formation is “intervened” through various activities of economic value to form the socio-economic capital of the community. This approach was used by the Community Service Team of the Musi Charitas Catholic University in Palembang through the “Training for Making Coffee-Scented Bath Soap” with 50 (fifty) community partners affiliated with a Catholic Church socio-religious organization in Banyu Urip Village, Tanjung Laga District. , Banyu Asin Regency, South Sumatra. The results of the activity are in the form of increasing: (1) Awareness of individual participatory and contributing in organizational membership (social aspect); (2) the capacity of creativity to find new objects of economic value (creative economic aspects), and ; (3) Commitment to share knowledge that is directed to the formation of social capital for creative communities (socio-economic aspects).

Efektivitas Iklan Diet Kantong Plastik Melalui Metode ARM Lina Lina
Jurnal Disrupsi Bisnis Vol 6, No 1 (2023): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v6i1.28008

Tujuan yang ingin dicapai dalam penelitian ini adalah untuk menganalisis efektivitas iklan diet kantong plastik dengan pendekatan Advertising Response Modelling (ARM). Jenis penelitian berupa penelitian survei. Teknik pengumpulan data adalah survei dengan membagikan kuesioner yang dikembangkan dari penelitian terdahulu. Populasi adalah para pembeli yang telah melihat iklan diet kantong plastik. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden 138 orang. Analisis regresi digunakan untuk menguji pengaruh antara sikap terhadap iklan dan sikap terhadap isi pesan, pada niat berdiet kantong plastik. Hasil penelitian menunjukkan besarnya pengaruh Sikap terhadap iklan, Sikap terhadap isi pesan pada niat berdiet kantong plastik sebesar 73,6% sedangkan 26,4% variabel niat berdiet kantong plastik dipengaruhi oleh variabel lain di luar penelitian ini. Dalam penelitian ini juga menunjukkan bahwa tidak terdapat perbedaan sikap antara pria dan wanita dalam berdiet kantong plastik.

Efektivitas Iklan Diet Kantong Plastik Melalui Metode ARM Lina Lina
Jurnal Disrupsi Bisnis Vol 6, No 1 (2023): [Januari-Februari] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v6i1.28008

Tujuan yang ingin dicapai dalam penelitian ini adalah untuk menganalisis efektivitas iklan diet kantong plastik dengan pendekatan Advertising Response Modelling (ARM). Jenis penelitian berupa penelitian survei. Teknik pengumpulan data adalah survei dengan membagikan kuesioner yang dikembangkan dari penelitian terdahulu. Populasi adalah Â para pembeli yang telah melihat iklan diet kantong plastik. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden 138 orang. Analisis regresi digunakan untuk menguji pengaruh antara sikap terhadap iklan dan sikap terhadap isi pesan, pada niat berdiet kantong plastik. Hasil penelitian menunjukkan besarnya pengaruh Sikap terhadap iklan, Sikap terhadap isi pesan pada niat berdiet kantong plastik sebesar 73,6% sedangkan 26,4% variabel niat berdiet kantong plastik dipengaruhi oleh variabel lain di luar penelitian ini. Dalam penelitian ini juga menunjukkan bahwa tidak terdapat perbedaan sikap antara pria dan wanita dalam berdiet kantong plastik.

ANALISIS PENGARUH CELEBRITY ENDORSER RACHEL VENNYA DI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PRODUK ERIGO DI KOTA PALEMBANG Felicia Angela; Lina Lina
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN - SINTA 4 Vol 12 No 2 (2023): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v12i2.3327

This study aims to analyze the influence of celebrity endorser Rachel Vennya on Instagram on purchase decision for Erigo products in Palembang City. This study uses primary data. This research is a type of field study research with the method of collecting data with the survey method, with data collection techniques using purposive sampling technique with predetermined respondent criteria. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that the celebrity endorser variable (trustworthiness, attractiveness, expertise) Rachel Vennya on Instagram has a positive and significant effect on purcahse decision for Erigo products in Palembang City. Keywords : Celebrity Endorser, Trustworthiness, Attractiveness, Expertise, Purchase Decision.

MEMBANGUN KOMUNITAS HIJAU MELALUI PELATIHAN “PROGRAM SADAR PRODUK HIJAU MELALUI MEDIA SOSIAL” PADA GENERASI MILENIAL DI LAMPUNG Ignasius Heri Satrya Wangsa; Maria Josephine Tyra; Lina Lina; Agustinus Riyanto; Johan Gunady Ony; Agustinus Fernando
Jurnal Abdimas Musi Charitas Vol. 7 No. 1 (2023): Jurnal Abdimas Musi Charitas Volume 7, Nomor 1, Juni 2023
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v7i1.841

The coming of the digital era opens up new opportunities for social media as an interactive means ofaccumulating knowledge. Individuals who interact with each other in social media space operate thecapacity of information-seeking and information-sharing. At a certain level, the accumulation ofknowledge formed by the information-seeking and information-sharing activities of social media opensup views for solving practical problems, including one of which is environmental problems. By usingthe global normal argument of green practices and the potential of the millennial generation inIndonesia, the Tim Pengabdian kepada Masyarakat (PkM) of Universitas Katolik Musi Charitas -Palembang held an activity entitled "Green Communities Development Through 'Green ProductAwareness Program Using Social Media' for Millennials in Lampung". The program employs twostages of green awareness development method, namely: (1) Conceptualization ; and (2) Practicalimplementation. The activity which lasted for two days received a positive response from theparticipants.

Co-Authors Agustinus Fernando Andreas Sarjono Catharina Clara Felicia Angela Ignasius Heri Satrya Wangsa Ignatius heri Johan Gunady Onny Leovani, Ega Maria Ignasia Galuh Parwati Maria Josephine Tyra, Maria Josephine Tyra, Ony, Johan Gunady Riyanto, Agustinus Setiawan, Antonius Singgih Widyartono, Agustinus

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