Article Per Year (5 Year)
p-Index From 2019 - 2024
1.503
P-Index
This Author published in this journals
All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Jurnal Entrepreneur dan Entrepreneurship Pakuan Justice Journal of Law (PAJOUL)
Rayyan Sugangga
Sekolah Tinggi Ilmu Ekonomi Indonesia Malang
Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Entrepreneur dan Entrepreneurship

 1 
Digital Marketing Business Strategy to MSME Performance in the Industrial Revolution 4.0 Era Amelia Setyawati; Rayyan Sugangga; Farij Ibadil Maula; Adelia Rahma
Jurnal Entrepreneur dan Entrepreneurship Vol. 12 No. 1 (2023): Jurnal JEE
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v12i1.3459

Abstract

This research examines how digital marketing helps SMEs in the industrial era 4.0. Seeing the phenomenon that is currently growing rapidly in the world of SMEs is very interesting and unique, the strategy for SMEs with technology needs to be studied in depth, hence the need for this research to use a qualitative descriptive method. This research examines the actors in the clothing business (distribution). This survey covers six owners and staff distribution. Observation, documentation, and participant in-depth analysis of data. Based on the results of research that has been interpreted with relevant previous research, that apparel SMEs in the industrial era 4.0 require conventional to digital growth strategies. Tokped, shopee, WhatsApp Business, and Instagram show that merchandise distortion has grown. Distortion works with small or independent bands with fans to create a selling environment. Distortion Merchandise band support pressure, goods and shipments, as well as buying and selling. On the other hand, Awesam is active in marketplaces and social media, from tokped, shopee, Lazada, Instagram, Tik Tok, and WhatsApp Business to the Awesam website which is at the top when it comes to "poor plain clothes". One account can publish two to five stories a day with interesting material. Consumer privacy hinders digital marketing. Most internet shopkeepers mark pictures or make product offers to all clients without the owner's consent. Customers sometimes get annoyed with the photos sent. The HR soft skills-technology balance is another issue to address.
Co-Authors Adelia Rahma AMELIA SETYAWATI BIMA TEGUH WIJAYANTO Erwin Hari Sentoso INTAN PERMATA SARI Iradah Rahman Marselinus Dapa Ate Maula, Farij Ibadil Rolianus Ferdi Onggur Ulfianti