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Attitude Determinant in Entrepreneurship Behavior of Vocational Students’ Entrepreneurship Intention Ludi Wishnu Wardana; Chamdan Purnama; Saiful Anam; Farij Ibadil Maula
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol 8 No 1 (2020): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ & SINTA 2 Indexed)
Publisher : Faculty of Economics, State University of Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.194 KB) | DOI: 10.21009/JPEB.008.1.1

Abstract

This study aim to finding the correlation between emotional intelligence, entrepreneurship self-efficacy, entrepreneurship behavioral attitude, and entrepreneurship intention vocational school students. The data were analyzed using the SEM Smart PLS technique. The study revealed that there is a cause and effect correlation between emotional intelligence and entrepreneurship self-efficacy, entrepreneurship behavioral attitude toward entrepreneurship intention on vocational students in Mojokerto regency as described below: 1) empirically, emotional intelligence was proven to have no direct influence on entrepreneurship intention. However, it has a direct and strong influence on entrepreneurship behavioral attitude, 2) entrepreneurship self-efficacy has direct and strong influence on entrepreneurship behavioral attitude and entrepreneurship intention, and entrepreneurship self-efficacy also has indirect influence on the entrepreneurship intention through entrepreneurship behavioral attitude, 3) entrepreneurship behavioral attitude has direct and strong influence toward entrepreneurship intention.
Does Entrepreneurship Education Have Impact on Opening and Maintaining A Garment Business Strategy? Farij Ibadil Maula; Ludi Wishnu Wardana; Agus Wibowo
Jurnal Entrepreneur dan Entrepreneurship Vol. 8 No. 2 (2019)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (139.322 KB) | DOI: 10.37715/jee.v8i2.1124

Abstract

This article aims to analyse the extent of the role of Business Education in upgrading to improve and enhance clothing convection businesses. This article uses descriptive qualitative methods. There were eight sampling participants in the study, including owners and participants of clothing convection businesses. Data analysis was carried out through observation, documentation, and in-depth interviews with participants. The results showed that Business Education did not significantly affect businessmen to open a garment business. The work environment and experience including the educational background of the owners, which varied from elementary school graduate to undergraduate, influenced them to open a garment business Businessmen open garment business because they follow trends, family offspring, continuing friends’ businesses, and their great passion. In the strategy of maintaining a garment business, businessmen need Business Education. It is proven by the fact that these owners often participate in screen printing and sewing seminar workshops, read business books, and get business education through field discussions.
Implementation Implementation of Business Education and Digital Marketing Literacy to Improve Technopreneurship Competence in influencing strategies to maintain SMEs in the Pandemic Era farij ibadil maula; Thusy Tiara Saraswati; Nyu Herno Aris Wibowo; Gleydis Harwida
Jurnal Entrepreneur dan Entrepreneurship Vol. 10 No. 1 (2021): Jurnal JEE
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v10i1.1846

Abstract

The current pandemic condition, SME players must be able to adapt and expand their business strategy from conventional ones to digital ones, such as Facebookads, Instagram Business, Shopee, Lazada, OLX, Bukalapak, etc. The purpose of this research is to conduct a comprehensive study on the implementation of business education and digital marketing literacy to improve Technopreneurship competencies in influencing strategies to maintain SMEs in the Pandemic Era. This research was conducted using descriptive qualitative methods by means of observation, documentation and interviews. Seen from the point of view of the place of research, this research is included in the type of field research multisite field research. The application of Business Education and digital marketing literacy is able to arouse entrepreneurial, independent and creative enthusiasm. The application of Business Education has been considered as one of the important factors to foster and develop entrepreneurial passion, spirit and behavior among SMEs. Business education can shape the mindset, attitude, and behavior of being a true entrepreneur, thereby directing them to choose entrepreneurship as a career choice. Digital marketing literacy is very effective in increasing competence Technopreneurship can be used as a survival strategy in the era of the Covid pandemic. The sophistication of digitalization serves as a means of carrying out promotional activities, so it is easy to exchange information with anyone through existing facilities.
A COMPARATIVE ANALYSIS OF THE IMPACT OF ENTREPRENEURS' EDUCATION ON THE IMPLEMENTATION OF BUSINESS STRATEGIES: Study of Sound and Lighting Vendor Business Actors in Malang City Bagus Setiawan; Aniek Indrawati; Farij Ibadil Maula
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 1 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i1.40

Abstract

Entrepreneurship education has become very important for people pursuing a career in business. The daily activities experienced by an entrepreneur become a critical part of the entrepreneurship education process. The emergence of competition in entrepreneurship is unavoidable. For this reason, every entrepreneur is always required to innovate creatively to bring up a business strategy. This study uses a qualitative research approach with a descriptive type of research. This research takes 3 locations: Esa Production, Bypass Event Production, and Joyo Division in Malang. A business unit engaged in providing services and entertainment needs in Malang City. Key informants in this study include (1) ESA Production Business Owner: Ahmad Saiful Ulum (2)Bypass the proprietor of an event production business: Zamzam Damayanto, (3) Joyo Division Business Owner: Yusuf Abidin, while the supporting informants in this study are (1 ) Employee/ Crew Esa Production: Rima, (2) Employee/ Crew Bypass Event Production: Eris Efendi, (3) Employee/ Crew Joyo Division: Dani. The data collection procedure used in this study was an in-depth interview. The results of this study state that entrepreneurial education is needed for sound business actors from an early age whether entrepreneurship education through a formal, family environment or environmental experience because as a plan that will don in the world of the sound system and lighting business. Meanwhile, in surviving the event equipment business in the current pandemic era, it is necessary to increase innovation and creativity through several business strategies
CAN CELEBRITY ENDORSE IMPROVE THE PURCHASE DECISION OF “CLOTHING” MSME PRODUCTS THROUGH BRAND IMAGE? Adelia Rahma; Sudarmiatin; Agus Hermawan; Amelia Setyawati; Farij Ibadil Maula
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 1 No. 3 (2022): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (911.728 KB) | DOI: 10.56910/literacy.v1i3.289

Abstract

The purpose of the study was to determine (1) the description of the celebrity endorse variable, brand image, and purchasing decisions; (2) The direct effect of celebrity endorsement on a brand image; (3) The direct effect of brand image on purchasing decisions (4) The direct influence of celebrity endorsements on purchasing decisions; and (5) the indirect effect of celebrity endorsement on purchasing decisions through the brand image on Awesam Malang Raya customers. This study uses a quantitative approach with descriptive and explanatory research types. The instrument used is a closed questionnaire which is processed in the validity and reliability test with valid and reliable results. The research population is Malang Raya Awesam customers who decide to buy Awesam clothing products. and have seen endorser Selia Rahma. The sampling technique used a proportional random sampling technique. Calculation of the sample using the Slovin formula with a total of 90 respondents. The analysis used is Path Analysis. The prerequisite test is through the normality test with the results of the residuals being normally distributed and the linearity test with the results of the linear path equation. The results showed that the results of the descriptive analysis of celebrity endorsements and purchasing decisions were included in the good category, and the brand image was included in the good category. The results of path analysis show that (1) celebrity endorsement has a direct effect on brand image; (2) brand image has a direct effect on purchasing decisions; (3) celebrity endorsement has a direct effect on purchasing decisions, and (4) celebrity endorse does not indirectly affect purchasing decisions through the brand image on customers of Awesam store Malang Raya.
Analysis of MSME Innovation Strategies Before and After the Covid-19 Pandemic (Case Study of Omahan Kepanjen Coffee) Amelia Setyawati; Rayyan Sugangga; Farij Ibadil Maula; Adelia Rahma
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 1 (2022): IJHESS-AUGUST 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i1.238

Abstract

The phenomenon of the COVID-19 pandemic has resulted in economic sluggishness in various sectors. The sectors affected include the MSME sector. Many business actors experienced a decrease in buyers which resulted in a decrease in sales turnover and many MSMEs closed, but there were still many MSMEs that survived and soon rose. Therefore, it is necessary to have a strategy that can make them continue to survive and increase the income turnover of MSME actors. One approach that can be taken to find opportunities and adapt to the situation is an innovation strategy-based approach. This study aims to explore the ups and downs of MSMEs by analyzing the innovation strategies carried out by MSMEs in the period before and after the Covid 19 pandemic with a case study of the Kepanjen Coffee Omahan business. The results of the study indicate that a business needs to immediately implement innovation management by taking into account the internal and external aspects of the company. The results of the innovation must be able to continue to strengthen the value proposition that can make the business strong in the long term. This can be seen from the Kopi Omahan business journey which implemented 4 types of innovation (product, process, marketing, organization), experienced growth in the pre-pandemic phase, then entered a crisis at the peak of the pandemic, and was able to bounce back when the pandemic began to subside.
THE EFFECT OF ENTREPRENEURSHIP EDUCATION ON ENTREPRENEURIAL INTENTIONS THROUGH INTERNAL LOCUS OF CONTROL AND INNOVATIVENESS: A Research on Vocational High School Students Majoring in Online Business and Marketing Expertise Program in Malang Raya Felinda Mustika Ramadhanti Putri Islamiah; Heny Kusdiyanti; Aniek Indrawati; Farij Ibadil Maula
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 2 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i2.65

Abstract

Entrepreneurial intentions are the conscious state of a person’s mind that precedes actions to start a business with a strong determination and ability to take risks by creating innovative products and services to have economic value. Therefore, entrepreneurial intentions can determine students who intend to become entrepreneurs. This research examined the effect of entrepreneurship education, internal locus of control, and innovativeness on entrepreneurial intentions. This research sample consisted of 150 students of grade XII majoring in Online Business and Marketing Expertise Programs of all Vocational High Schools in Malang Raya. The data is analyzed using descriptive statistical analysis, multiple linear regression analysis, and path analysis. This research indicated a direct effect between entrepreneurship education, internal locus of control, and innovativeness on entrepreneurial intentions. Moreover, the internal locus of control mediated entrepreneurship education on entrepreneurial intentions, while innovativeness mediated entrepreneurship education on entrepreneurial intentions
Pelatihan Digital Marketing dan Pengembangan Branding Produk sebagai Variasi Usaha Ekonomi Produktif Rachmad Hidayat; Mohammad Hari; Aniek Indrawati; Ludi Wishnu Wardana; Farij Ibadil Maula; Adelia Rahma
Jurnal Abdimas UNU Blitar Vol 4 No 2 (2022): Volume 4 Nomor 2, Desember 2022
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jppnu.v4i2.132

Abstract

Bentuk pengabdian masyarakat ini dilakukan agar setiap pelaku UMKM dan anggota Pokdarwis dan organisasi lain sejenis di Desa Kandang Sapi Kecamatan Panggung Rejo Kota Pasuruan dapat dimanfaatkan dengan baik sehingga akan berpengaruh dalam perekonomian pelaku UMKM dan memberikan nilai lebih. Pengabdian ini menawarkan solusi Pelatihan Intensif Kreatifitas Digital Marketing berupa materi secara praktis, melakukan pemasaran langsung secara digital dengan dibuatkan website bisnis, media social, market place dan Pendampingan Pengembangan Branding Produk SERJAP berupa identifikasi mulai dari packing kemasan dalam, packing kemasan luar, logo, pengetahuan dan karakter untuk memasuki dunia wiraswasta. Selain itu, peserta akan mendapatkan pengetahuan tentang pengembangan fisik, mental, kemandirian, dan keterampilan. Harapan sasaran memiliki motivasi, etos kerja yang tinggi, dan dapat menghasilkan karya yang unggul untuk bersaing di dunia luar. UMKM di kawasan wisata religi dapat membentuk wirausaha mandiri dan meningkatkan ekonomi kreatif Indonesia.
Determinants of Employee Work Productivity in UMKM Malang Amelia Setyawati; Nyuherno Aris Wibowo; Rayyan Sugangga; Adelia Rahma; Farij Ibadil Maula
Brilliant International Journal Of Management And Tourism Vol 3 No 1 (2023): February: Brilliant International Journal Of Management And Tourism
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1121

Abstract

The domino effect of the post-pandemic period is that many MSME actors who were previously successful have collapsed and even closed, on the other hand from the 2019-2021 Covid-19 pandemic, new MSME actors have grown, even to the point where they immediately opened many branches everywhere. To make MSMEs survive and be able to survive, MSME actors and their employees must remain productive. Every MSME will experience high levels of productivity maintained by disciplined team members. The effect of work discipline is having a strong work ethic will be able to carry out their duties as effectively and efficiently as possible, so that the MSME business can achieve its productivity goals. In addition, the work environment is very important for the MSME business strategy because it functions as a location where employees carry out their daily work activities. In MSME work productivity, motivation is often described as supporting productivity. This study aims to complete the gaps in previous studies by conducting a comprehensive study of the factors that increase the work productivity of MSMEs in Malang Raya which are influenced by work ethic, work motivation, work discipline and work environment. Researchers are motivated to do this research because the work productivity of MSMEs will have a positive impact on the growth of MSMEs.
The Challenges Of SMEs In Improving Team Work Discipline Affected By Motivation And Leadership In SMES In Malang Raya Amelia Setyawati; Feni Azadilah; Rayyan Sugangga; Adelia Rahma; Farij Ibadil Maula
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.72

Abstract

The situation after the COVID-19 pandemic is now challenging Indonesian MSMEs, especially in Malang Raya, to maintain the existence of the economy. Team discipline determines the success or failure of an MSME. Teamwork requires the following laws. In addition, exemplary leadership must be given as a leader. In SMEs, motivation is the encouragement that makes someone want to work to meet their needs/desires. More specifically, leaders need role models to inspire their teams. The research aims to fill in the gaps of previous studies by conducting a comprehensive study of the discipline of teamwork in MSME actors in Malang Raya which is influenced by the owner's leadership and motivation. The researchers studied conducted this research because the discipline of the UMKM team would increase the growth of UMKM. This research contributes to three things, the first is to provide insight regarding the performance team of MSME actors. Both provide valuable information for the government to increase MSME participation. The third raises the leadership mindset of Malang Raya UMKM owners. Quantitative research with explanatory research. X1 Leadership and X2 Motivation affect the dependent variable Y Work Discipline of UMKM entrepreneurs in Malang Raya. MSME actors in Malang Raya, especially restaurants that already have branches, 22 MSME owners took a census/overall sample. The indication of each variable was adapted from relevant previous research. Data collection uses a questionnaire issued by MSME owners. Data analysis used SPSS for Windows 15. The results showed that partially motivation (X1) had an effect on employee discipline. (2) Leadership (X2) has a significant effect on discipline employees. (3) Motivation (X1) and Leadership (X2) affect work discipline simultaneously. (4) Research shows that leadership has a significant effect on employee discipline.