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All Journal Persepsi : Communication Journal PERSPEKTIF Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Jurnal Pewarta Indonesia
Dedi Sahputra
Universitas Medan Area
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM)

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Dampak Tayangan Sinetron Azab Orang Ketiga Di Indosiar Bagi Ibu Rumah Tangga Desa Karang Anyar Kecamatan Aek Kou Kabupaten Labuhan Batu Utara Provinsi Sumatera Utara Citra Hasanah; Dedi Sahputra; Ressi Dwiana
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1147

Abstract

The research entitled The Impact of Third Person Azab soap operas in Indosiar (a case study on housewives in Karang Anyar Village, Aek kuo District, Labuhan Batu Utara Regency, North Sumatra Province). This study aims to see the impact of what happens in the household, especially for housewives after watching the soap opera The Third Person in Indoosiar. The sensation of housewives regarding the soap opera The Third Person in Indosiar became the main spotlight because they felt something unique when watching the soap opera, from feeling annoyed, sad, funny, to feeling nothing. According to the Indonesian Broadcasting Commission (KPI), this program series received the highest rating of 1.7 points compared to the ratings of other shows. This soap opera which airs at 11.30 WIB is a soap opera that is in great demand by housewives aged 29-46 years. The results of the interview showed that the result of watching the soap opera The Third Person's Azab had both positive and negative impacts. One of the positive impacts that occurs is providing education and teaching that taking what is not ours must be rewarded, as entertainment in free time. A negative impact began to occur in a lack of focus on traders which resulted in losses to their merchandise, causing losses because they always played the broadcast, raising suspicion towards her husband who worked outside the region. The hope for housewives regarding the soap opera The Third Person in Indosiar is that they hope that the soap opera with the theme of religion is not too excessive. The method used in this research is descriptive - qualitative, which uses interviews with several sources. While the data informant techniques used in this study were in-depth interviews, documentation, internet searches, and research informants. The conclusion of this study is that various kinds of attitudes and behavior of housewives ranging from good to bad are acceptable because each individual has different perspectives and perceptions and deserves our respect.
Strategi Komunikasi Pemasaran Vivo Smartphone Dalam Membentuk Brand Awareness Di Kalangan Remaja Kelurahan Sei Putih Barat Kecamatan Medan Petisah Fhadly Hermawan; Dedi Sahputra; Taufik Wal Hidayat
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1152

Abstract

The rapid development of technology creates an effective and efficient communication medium, namely smartphones. The increasing level of interest and smartphone users, a company from China issued a smartphone called Vivo. The rise of the Vivo brand started with Screen Touch Id technology (Fingerprint On the Screen) coupled with Agnes Monica's participation in promotional advertisements. Vivo has entered into the top three well-known brands around the world including Indonesia, especially the city of Medan. In increasing its popularity in Medan City, Vivo has developed an effective and efficient marketing communication strategy to build brand awareness of Vivo products among teenagers. This research is descriptive in nature, to find out the response of teenagers to Vivo related to its products and marketing communication strategies. Based on the results of the study, it can be concluded that Vivo uses product innovations that are different from other brands. Not only that, Vivo uses the marketing mix and promotion mix as a strategy and promotion to provide information and build brand awareness and provide an attractive effect on Vivo products.
Persepsi Masyarakat Tanjung Rejo Kecamatan Medan Sunggal Terhadap Pemberitaan Media Massa Tentang Virus Corona Jaka Syahputra; Dedi Sahputra; Ilma Saakinah Tamsil
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 2 (2022): JIPIKOM OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i2.913

Abstract

At the beginning of 2020 the world was shocked by the Corona virus, information circulating about the Corona virus came from Wuhan, China. The Corona virus has caught the public's attention and caught the attention of the mass media. Many people do not know Covid-19, therefore they seek information on Covid-19 through the media.The purpose of this study was to determine the Tanjung Rejo community’s perception of the mass media coverage of the Corona virus. The theory used in this research is theory of perception and theory of uses and effect. The method used is a qualitative approach and face-to-face interviews with the people of Tanjung Rejo to collect the data. The data analysis technique used in this research is a qualitative approach. This research is descriptive, and describes the object of research as it is based on facts. This research is an attempt to reveal news issues related to the Corona virus or the circumstances of events that actually occurred. The results of this study indicate that the Tanjung Rejo community's perception of mass media reporting about the Corona virus is that some people are very afraid of excessive reporting that is informed by the mass media because media is reporting too much about the Corona virus
Twitter Sebagai Sarana Mengakses Informasi Pelecehan Seksual (Studi Netnografi Thread Korban Pelecehan “Fetish Kain Bungkus”) Rachel Anastasya; Dedi Sahputra; Ressi Dwiana
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 2 (2022): JIPIKOM OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i2.1436

Abstract

This research entitled Social Media Twitter as a Means to Access Information of Sexual Harassment (Netnography Study of Harassment Victim’s Thread "Fetish Kain Bungkus"). This research aims to determine the activities and motives of using Twitter as a means of accessing the information about sexual harassment "Fetish Kain Bungkus". In this research, four students became informants then the researcher chose @collegemenfess, which is the auto base account as one of the accounts for finding informants. The method used is descriptive qualitative with the Netnography approach, by collecting data through observation and interviews. The results showed that the activity of using Twitter for accessing the information on cases of harassment "fetish kain bungkus", such as replies of negative and positive comments, threads created by victims, Twitter users who created threads of victim confession threads, and artist responses from their personal Twitter account against the case. Then the activities of all informants in accessing sexual harassment information are reading threads, share the thread with the like, retweet, and copy link the thread to be shared via other social media. Motives of Twitter users for accessing sexual harassment information based on the uses and gratifications theory were information motives, personal identity motives, integration and social interaction motives, and entertainment motives.
Pembelajaran Online: Analisis Komunikasi Melalui Media Komputer pada Mahasiswa Ilmu Komunikasi Universitas Medan Area Suci Amalia Hermawan Lubis; Dedi Sahputra; Ressi Dwiana
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 5, No 2 (2023): JIPIKOM OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v5i2.2914

Abstract

This research is motivated by the Covid-19 pandemic that affected Indonesia, leading the Ministry of Education and Culture to mandate universities to conduct remote learning activities. The study aims to understand how online learning is conducted by Communication Studies students at Medan Area University. An analysis of Computer Mediated Communication (CMC) is employed to discern the supportive and inhibiting factors for students engaged in online learning. The research methodology is qualitative, utilizing data collection techniques such as observation, interviews, and documentation, followed by data reduction, presentation, and conclusion drawing. The findings indicate that (1) there are various learning media aiding online learning. (2) Accessibility to learning media is a crucial supportive factor in online education. (3) The network frequently becomes a barrier for students undertaking online learning. (4) The dimensions of Computer Mediated Communication (CMC) align with the implementation of online learning, particularly in disseminating information through CMC, reaching a wide audience.
Co-Authors Citra Hasanah Effi Juliana Hasibuan Fhadly Hermawan Ilma Saakinah Tamsil Jaka Syahputra Khairullah Khairullah Naomi Septiana Sinaga Rachel Anastasya Ressi Dwiana Selamat Riadi Suci Amalia Hermawan Lubis Taufik Wal Hidayat Taufik Wal Hidayat