Garuda - Garba Rujukan Digital

Ani Suryani

TIP Fateta IPB

Author-ID : 2516120

Industrial & Manufacturing Engineering

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Kajian Optimasi Produksi dan Strategi Pengembangan Usaha Produk Fish Jelly (Studi Kasus pada PT “XP” di Jakarta) - Ismarsudi; Ani Suryani; Darwin Kadarisman
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 6 No. 2 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

PT “XP” in its bussiness production has produced Fish Jelly with five types of products, there are Fish Sausage, Fish Ball, Fish Kakinaga, “Otak–otak” and Fish Finger.The main raw material that being used by PT XP for those products are surimi, fatty tuna and other fish. Some of the constraints in marketing development for Fish and Fishery products in this country are supply and demand aspect. The former constraint includes quantity and continuity, quality, selling price, definite variety of products, weak market information, limited facilities and marketing infrastructure and not conducive business climate. Demand aspect includes low level of fish consumption, dynamic consumer preferences, weak marketing, distribution network and market strategy. Analysis method that being used in this study is Exponential Comparative Method (MPE). It’s one of the methods to get superior products. Net profit margin reflects management's ability to generate net income. Linear Programming (LP) to achieve a single goal such as maximizing profits or minimizing cost. Other analysis, SWOT (strengths, weaknesses, opportunities and threats), Matriks External Factor Evaluation (EFE) and Internal Factor Evaluation (IFE) are used to analyze external and internal factors. Results of the studies obtained, the superior first product of fish finger and second product fish ball. The maximum profits that obtained from LP Calculation is Rp 31.800/kg or Rp 31.800.000/ton, with production composition 25% fish finger dan 75% bakso ikan for favored products. PT “XP” has opportunity in fish jelly production since it has permanent distributor of raw materials, and yet has threat that is production cost increase caused by raised fuel prices and electricity fare. This company’s main strength lays on the manager’s preseverance in managing this business, while the Main Weakness of this company that is lack of capital to get supplies. The result evaluation on external and internal factor (EFE and IFE) to make the company in a quadrant agresif position, that company in a good posisition to develop the business. The company can use the internal power for: (1) make use the external opportunity; (2) to content with internal weakness; and (3) avoid the extend threats.

Strategi Operasional untuk Meningkatkan Pendapatan dan Nilai Tambah Usaha Dodol Buah di PD “X” Kabupaten Garut, Jawa Barat Babas Bastaman; Ani Suryani; Aris Munandar
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 6 No. 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

The purpose of this study is to assess overall operational development strategies of PD''X "in increasing incomes and value added fruit dodol. In particular, this study aims to: (1) study the income earned PD''X "in one bulk manufacturing, (2) study the amount of added value from the PD''X" and the amount of value-added contribution of business income, and distribution, (3) study the relationship between the use of production factors with the resulting production and (4) to formulate business development strategies fruit dodol. The results of the study showed that the income level of cash costs, the company earn the highest revenue from pineapple dodol types of Rp 33,698,406, - per year and for the level of income is the total cost of pineapple dodol Rp 26,193,775, - with a value of revenue/cost (R/C) ratio of 1.12. The ratio of value added amounted pineapple dodol 20.15% in exchange for business owners and 66.60% 33.40% labor, dodo sirsak 18.46% registration in exchange for 63.53% of business owners and labor 36.47 %, while the ratio of value added melons dodol and strawberries are of 20.64% in exchange for business owners and 67.38% 32.62% labor. The use of all raw materials in the production process as a whole has a positive effect. This shows that all factors significantly affect the production process. Based on the analysis of marketing strategies that have been done using internal-external (IE) matrix, the position dodol product development of fruit marketing in quadrant II in the box described as the area grow and build. Strategies that can be done by the company based on weighted strengths, weaknesses, opportunities and threats (SWOT) analysis, is as follows: (1) Maintaining a competitive product prices, (2) Opening distributor/new agents in strategic places, (3) Conducting an effective promotion and efficient, (4) Improve the performance marketing in analyzing market demand, (5) Develop and maintain product quality, (6) Expand and maintain market share was achieved, (7) Maintain the selling price in the market and (8) Improving distribution channels

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