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All Journal Jurnal Bisnis dan Pembangunan Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Business Innovation and Entrepreneurship Journal AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Abdihaz: Jurnal Ilmiah Pengabdian pada Masyarakat Journal of Research in Business, Economics, and Education ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Disrupsi Bisnis
Dayat Ikhsan Hajati
Politeknik Kotabaru
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Adiksi Internet, Sifat Materialisme, Motivasi Belanja Hedonis dan Promosi terhadap Online Impulse Buying Dayat Ikhsan Hajati; Muhdar; Rosida
ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Vol 9 No 1 (2023): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2023
Publisher : Program Studi Administrasi Bisnis POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v9i1.1424

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh adiksi internet, sifat materialisme, motivasi belanja hedonis dan promosi terhadap online impulse buying di kalangan masyarakat Kotabaru baik secara parsial maupun simultan. Penelitian ini mengambil sampel sebanyak 385 orang. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis statisitik deskriptif dan analisis regresi linier berganda. Hasil penelitian ini menunjukan bahwa, secara parsial terdapat satu variabel yang tidak berpengaruh signifikan terhadap online impulse buying yakni variabel adiksi internet, sedangkan tiga variabel lainnya yakni sifat materialisme, motivasi belanja hedonis dan promosi berpengaruh signifikan terhadap online impulse buying. Dan secara simultan, terdapat pengaruh signifikan seluruh variabel terhadap online impulse buying dengan besar pengaruhnya sebesar 51,2 % sedangkan sisanya sebesar 48% ditentukan oleh variasi perubahan variabel lainnya yang tidak termasuk dalam model penelitian.
The Effect of Internet Addiction, Materialism, Hedonic Shopping Motivation, and Promotion on Online Impulse Buying Dayat Ikhsan Hajati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 2 (2023): Vol 5 No 2 (2023): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i2.678

Abstract

This research aims to determine the influence of internet addiction, materialism, hedonic shopping motivation, and promotions on online impulse buying among the people of Kotabaru, both partially and simultaneously. This study took a sample of 385 people. The data analysis techniques used in this research are descriptive statistical analysis and multiple linear regression analysis. The results of this research show that, partially, there is one variable that does not have a significant effect on online impulse buying, namely the internet addiction variable, while the other three variables, namely the nature of materialism, hedonic shopping motivation and promotions, have a significant effect on online impulse buying. And simultaneously, there is a significant influence of all variables on online impulse buying with a large influence of 51.2% while the remaining 48% is determined by variations in changes in other variables which are not included in the research model.
Co-Authors Dwi Wahyu Artiningsih Hj. Nurul Wahyuni Muhdar Renny Yunita Rosida Taufik Rahim