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All Journal Jurnal EK dan BI Jurnal Manajemen dan Inovasi (MANOVA)
Anisa Yusrin Nanda
UIN Sunan Ampel Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Strategi Pemasaran yang Efektif bagi Pengguna E- Commerce Anisa Yusrin Nanda
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 1 No. 1 (2018): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v1i1.346

Abstract

The development of world technology, information, and the internet more advanced and flourishing from time to time. The impact of the development of the world of such technology can be felt by most people from the start of the simple to modern and fast-paced so as to the business. To market their business quickly and precisely, businesses need tools to market their products, one of which is a form of e-commerce. E-commerce is an e-business application that deals with transactions, marketing, electronic data transportation, and so on. This study aims to determine the strategies that can be used by e-commerce users in marketing or selling their products. The research method used in this journal is a qualitative descriptive study, which uses literature studies using journals, books, or websites that support the research title.
ANALISIS PERBANDINGAN MINAT BERWIRAUSAHA DAN BEKERJA SEBAGAI KARYAWANDI MASA PANDEMI COVID-19 (Studi Kasus Mahasiswa ProdiManajemen UIN Sunan Ampel Surabaya) Muchammad Saifuddin; Anisa Yusrin Nanda
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 4 No 1 (2021)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v4i1.250

Abstract

The Covid-19 pandemic not only affects the health sector, but also the economic sector. Many workers are threatened by the impact of the Covid-19 pandemic. Likewise with entrepreneurs, who experience losses due to social distancing that limit the space for business actors. This research was conducted with the aim of looking at the comparison between interest of entrepreneurship and working as an employee during the Covid-19 pandemic. This research uses a descriptive qualitative method. Based on the sampling technique using the purposive sampling method, then obtained 26 respondents. Data gathering techniques are conducted through interviews with sources. Data analysis using the Miles and Huberman model data analysis. Research results show that the interest of entrepreurship during the pandemic is higher than that interest of employees. Interest in entrepreneurship is superior, namely 17 respondents, while the remaining 9 respondents are interested in working as employees during the Covid-19 pandemic.
Co-Authors Muchammad Saifuddin