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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN JURNAL AKUNTANSI DAN AUDITING Ekuitas: Jurnal Pendidikan Ekonomi Journal of Economics, Business, & Accountancy Ventura Jurnal Sosioteknologi Journal of Information Systems Engineering and Business Intelligence MABIS: Manajemen dan Bisnis Jurnal ABDINUS : Jurnal Pengabdian Nusantara Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) International Journal of Tourism and Hospitality in Asia Pasific Ekuitas Jurnal Pnedidikan Ekonomi
Satia Utama, Anak Agung Gde
Universitas Airlangga
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences

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QR CODE-BASED E-MONEY APPLICATION IN HOMESTAY AS THE EASY OF PAYMENT TRANSACTION Anak Agung Gde Satia Utama; Izzato Millati; Ajeng Risna Liatika; Eka Sheilla Wati; Reynaldo Bimantoro; Arrafi Pratama Andriono
Journal of Management and Business Vol 17, No 2 (2018): SEPTEMBER 2018
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.903 KB) | DOI: 10.24123/jmb.v17i2.345

Abstract

E-Money is one of the payment methods expected to attract tourists to stay at the place and also facilitate the payment process. This study focused on businesses in the lodging industry of homestay. The homestay was chosen because most homestays are still conventionally managed and the payment is still using cash, making homestays less attractive for tourists to stay especially for tourists who are accustomed to using E-Money or other non-cash payments. This study aims to improve the competitiveness of homestays in facing competition in the lodging industry through the use of QR code-based E-Money to facilitate payment transactions. The data used in this study was qualitative data. Qualitative data is data in the form of numbers and can be collected by means of interviews, analysis of documents, FGDs, observation, picture taking or video recording. The results of this study showed that homestay owners can improve their services through more modern payment methods so that customer payments are easier and faster with E-Money. The research output can be used as a concept for homestay business actors or those who want to open a homestay business in developing an enterprise system so that they can apply payment methods using E-Money and be able to compete in the increasingly tight lodging industry every year.
Edukasi Strategi Bisnis BUMDes Berbasis Revitalisasi-Optimalisasi dan Canvas Business Model Dicky Andriyanto; Anak Agung Gde Satia Utama; Tridiganita Intan Solikhah
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i2.16525

Abstract

Relevant business models can improve the performance of BUMDes managers to be more active to encourage the rural economy. Partners who participated in this activity included the Tangunan Village BUMDes manager and village residents. The problem that occurs with partners is the role of BUMDes which has not been maximized in managing resources in the village and its managerial capabilities are still conventional. This service activity is carried out through seminars and discussions with academics. The results of the activity showed that participants were enthusiastic about participating in the activities as evidenced by their activeness in delivering the material and a good level of understanding through increasing test results before and after delivering the material.
Book Review: Doing Ethnographic Research Online Anak Agung Gde Satia Utama
Jurnal Sosioteknologi Vol. 22 No. 1 (2023): MARCH 2023
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2023.22.1.12

Abstract

In the field of consumer and marketing research, netnographies have become a widely accepted form of research. Our social worlds are going digital, with perhaps hundreds of millions of people interacting through various online communities and their associated cybercultures. Netnography is a form of ethnographic research adapted to the unique contingencies of computer-mediated social interaction. This book aims to provide a set of methodological guidelines, a disciplined approach to the culturally—oriented study of that technologically—mediated social interaction that occurs through the Internet and related information and communications technologies. The methods that these various fields have used to investigate these topics are still somewhat uncertain and in flux. Most of this type of work written after the term was coined uses the guidelines and techniques that have been published about the netnographic approach.
Factors Influencing Customer Satisfaction? A Case Study of Watson’s Personal Care Store in Malaysia Anak Agung Gde Satia Utama; Alia Balqis; Amalia Damia; Amir Aiman; Andrea Suvarie; Siti Nur Hilmin
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 6, No 3 (2023): October Edition International Journal of Tourism and Hospitality in Asia Pasific
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.1876

Abstract

Watson’s Personal Care Store is Asia's top health and beauty retailer since 1828 which strives to satisfy customers' expectations through marketing strategies, a wide selection of high- quality products at excellent value and an interesting customer experience. Approximately three billion customers shop both in stores and online every year. To remain competitive in the retail business, Watsons is constantly seeking efficient ways to satisfy customers' needs while also overcoming the growing competition's challenges. This study's objective is to determine whether service quality, perceived trust, perceived convenience, and product pricing have a significant correlation with customer satisfaction, which may lead to customer loyalty. This research will examine approximately 150 Watson’s customers from Malaysia. The respondents were asked to answer a questionnaire via Google Form that researchers have spread through online platforms. SPSS was used to analyze our data. Once the data has been collected the results from the respondents were expected that service quality does affect customer loyalty and satisfaction. Our results indicate that service quality, perceived trust, perceived convenience, and product pricing have a significant relationship with customer satisfaction. Additionally, we discovered that customer satisfaction has an approximately complete mediating effect on customer loyalty. The findings will reveal new perspectives on customer satisfaction of Watson’s Personal Care Store.
Evaluasi dan Pengembangan Sistem BUMDes Wisata Kemiren Berbasis Web Studi Kasus www.kemiren.com Anak Agung Gde Satia Utama; Eka Elmi Hikmawati; Elsya Herwiyanti; Fatmah Fatmah
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 7 No. 1 (2019)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v7i1.16731

Abstract

The purpose of this study is to evaluate and provide a system model for the development of Village-Owned Enterprises (BUMDes) in Banyuwangi with the Kemiren Tourism website as a case study. The current system is still not optimal, where the website functions only as a marketing system. This research uses a qualitative approach with case studies. Data obtained from interviews, observations, website observations and documentation. The analysis technique uses triangulation by doing data reduction first, then producing coding, and interpreting the results and finally taking conclusions. The results of the proposed system model can extend the benefits of the website not only as a marketing tool, but can be used as a means of customer relations, other tourist relations and evaluation results that can increase the revenue of BUMDes
Co-Authors Achmad Yanuar Irwan Ajeng Risna Liatika Alia Balqis Amalia Damia Amir Aiman Andrea Suvarie Arrafi Pratama Andriono Daisy Mui Hung Kee Dicky Andriyanto Eka Elmi Hikmawati Eka Sheilla Wati Elfrida Realisani Elsya Herwiyanti Fatmah Fatmah Gandhar Mane Herwiyanti, Elsya Hikmawati, Eka Elmi Ika Putri Elviana Isnalita Isnalita, Isnalita Izzato Millati Jinzun Oh Laksono Trisnantoro Li Zhen Ong Prabawathy A/P Arulanantha Munisvarar Reynaldo Bimantoro Siti Nur Hilmin Tridiganita Intan Solikhah Varsha Ganatra Wen Huey Ong Zahari, Afika Rana Zi Jian Oh