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All Journal International Journal of Accounting & Finance in Asia Pasific
Qishen Huang
Universiti Sains Malaysia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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A Miss-step of Innovation and Marketing Strategies Plan: Can OPPO Find a Way Out? Zhen Yang Jin; Mariam Ben Saif; Daisy Mui Hung Kee; Ghezlan Al Basis; Majdi Anwar Quttainah; Annis Afifah; Sarah Rifhani; Qishen Huang
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 3, No 3 (2020): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) October 2
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.509 KB) | DOI: 10.32535/ijafap.v3i3.956

Abstract

OPPO as a young Chinese mobile phone brand, it has to tackle many difficulties to survive in the competitive Red Sea of mobile industry, such as: lack of innovation of technology and core chips, short of complete product supply chain. All these factors may restrict and limit the further development of OPPO. The purpose of this paper is to examine and analyse how could OPPO find a way out of the competitive mobile industry. By researching the previous data, questionnaire for the public, and analysing the previous strategies of OPPO. Eventually we will provide some suggestions and idea for OPPO to tackle those problems and would benefit OPPO in the long-term.
Co-Authors Annis Afifah Daisy Mui Hung Kee Ghezlan Al Basis Majdi Anwar Quttainah Mariam Ben Saif Sarah Rifhani Zhen Yang Jin