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All Journal International Journal of Accounting & Finance in Asia Pasific
Siti Syafiqah Izni Shafiee
Universiti Sains Malaysia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Factors Contributing to Online Purchase Intention amongst Malaysian Consumers: A Case of Lazada Friday Ogbu Edeh; Majdi Anwar Quttainah; Syarifah Nurdzamanisya Syed Badrulzaman; Daisy Mui Hung Kee; Syafiqah Mohd Zamri; Tahreem Tariq Mahmud; Siti Syafiqah Izni Shafiee; Victory Chinelo Awoke
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.338 KB) | DOI: 10.32535/ijafap.v4i2.1113

Abstract

Online shopping activity amongst Malaysians increase unexpectedly ever since Malaysia had its first phase of Movement Control Order. In other words, the global pandemic COVID-19 provided more opportunities for e-commerce such as Lazada to grow. Therefore, this study intends to understand the factors that contribute to online purchase intention amongst Malaysians in the case of Lazada. This study used qualitative and quantitative method. The questionnaire used to collect the data from the respondents. There are 100 Malaysians that had previously purchased from Lazada have participated in the survey. The results showed that there is a positive correlation between product quality, product price, buying experience, after-sales service, and online consumer satisfaction.
Co-Authors Daisy Mui Hung Kee Friday Ogbu Edeh Majdi Anwar Quttainah Syafiqah Mohd Zamri Syarifah Nurdzamanisya Syed Badrulzaman Tahreem Tariq Mahmud Victory Chinelo Awoke