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AirAsia’s Efforts in Maintaining Good Workplace Environment for its Employees During Covid-19 Irdina Irdina; Daisy Mui Hung Kee; Vasunthra Reddy; Zafirah Izzati; Kamini Sri; Manuela Granda Perez; Camilo Alberto Perez Restrepo; Carolina Ardila Lopez; Akash Das; Kunal Malhotra; Rudresh Pandey
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 3, No 3 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.582 KB) | DOI: 10.32535/ijthap.v3i3.941

Abstract

This study aims to examine the relationship between the workplace environment and employees’ satisfaction; to what extent can the workplace environment affect job satisfaction? The study used past research and interviewing an employee on job satisfaction and so was able to come up with reliable conclusions. The results showed a positive and strong correlation between workplace environment and job satisfaction. This study enhances the understanding of job satisfaction which can be used by managers to create a better workplace environment and boost employee performances.
Samsung: Customer Loyalty Strategy in Malaysia and Colombia Evelyn Henao Ruiz; Camilo Alberto Pérez Restrepo; Carolina Ardila Lopez; Kalaaivahnny A/P Jegathesan; Daisy Mui Hung Kee; Kamalaswari A/P Ganasan; Kalaaiveyhny A/P Jegathesan; Prasanthiney A/P Nageswara Rao
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 3, No 2 (2020): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) June 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.922 KB) | DOI: 10.32535/ijafap.v3i2.835

Abstract

Brand loyalty is one of the key elements of success in any organization, in the context of high international competition and consumer awareness. The objective of this research is to study the factors that affect customer’s loyalty towards Samsung over the long term and propose certain strategies to increase loyalty in Malaysia and Colombia. First, the company’s background is explained, followed by the research problem and the research method. By comparing these two markets, possible loyalty approaches that could be useful for each market were identified, taking into account that Samsung is the leading company in both countries, in terms of market share. Finally, concluding with the findings and limitations of the research.