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Ankit Gupta
ABES Engineering College
Humanities

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Journal : Journal of the Community Development in Asia

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The Relationship Between Customer Satisfaction and Organizational Success: A Study of Panasonic Wanneyda Suvanmanee; Daisy Mui Hung Kee; Zhi Wei Lee; Chia Miin Low; Muhamad Amir Zakwan; Ankit Gupta; Rudresh Pandey; Fay Fahad Alfahad; Majdi Anwar Quttainah
Journal of the Community Development in Asia (JCDA) Vol 3, No 3 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.778 KB) | DOI: 10.32535/jcda.v3i3.889

Abstract

The purpose of this study is to examine the customers' satisfaction that drives to the success of the company. There is a high competition between the brand of the electrical appliance, therefore customer satisfaction is one of the key elements to the success of the company. The study used a quantitative method which is a questionnaire to collect the data from respondents. It will enhance the understanding and importance of customer satisfaction toward a company able to lead to company success. The findings indicated that customer satisfaction is an important prediction of the success of the company.
Co-Authors Chia Miin Low Daisy Mui Hung Kee Fay Fahad Alfahad Majdi Anwar Quttainah Muhamad Amir Zakwan Rudresh Pandey Wanneyda Suvanmanee Zhi Wei Lee