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All Journal Primanomics : Jurnal Ekonomi & Bisnis KABILAH : Journal of Social Community Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Sketsa Bisnis Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Pengabdian Al-Ikhlas Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal of Management and Bussines (JOMB) Soeropati: Journal of Community Service AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis AKADEMIK: Jurnal Mahasiswa Humanis Triwikrama: Jurnal Ilmu Sosial Impressive: Journal of Education Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Miftahul Huda
Universitas Yudharta Pasuruan
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)

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MSMES Competitiveness Strategies During Covid 19 Pandemic Using Technoprenurship Approach Miftahul Huda; Muhammad Fu'ad; Nabila Eka Fitri Azzahra; Nova Prihastuti
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 5, No 2 (2021): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v5i2.4573

Abstract

This study aims to identify and analyze strategies that MSMEs can apply to increase the competitiveness of superior products during the COVID-19 pandemic by taking a technopreneurship approach. The method used in this research is a qualitative case study ie, research that focuses intensively on one particular object studied as a case. The object of this research is MSMEs registered at the Departement of Coorperative and Micro Enterprises of Pasuruan Regency many as four MSMEs as samples. The results obtained from this study indicate a need for approaches and strategies that utilize technology to be more creative and innovative so that a business can survive and compete during this pandemic.
Pengaruh Content Marketing Of Tiktok Dan E-Wom Terhadap Brand Awareness Dan Minat Beli Produk Umkm Sektor Kuliner Di Kabupaten Pasuruan Miftahul Huda
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 6 No 2 (2022): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v6i2.6336

Abstract

The purpose of this study was to determine and measure the effect of content marketing of TikTok and E-WOM on brand awareness and purchase intention in UMKM products in the culinary sector in Pasuruan Regency. This study is a quantitative study with a sample of 115 respondents using a purposive sampling technique with an analytical tool, namely SPSS version 26. The results showed that Content Marketing of TikTok had a significant effect on Brand Awareness, E-WOM had a significant effect on Brand Awareness, Content Marketing of TikTok had a significant effect on Purchase Intention, E-WOM had a significant effect on Purchase Intention and Brand Awareness had a significant effect on Purchase Intention. Content Marketing TikTok through Brand Awareness has a significant effect on Purchase Intention and E-WOM through Brand Awareness has a significant effect on Purchase Intention
Co-Authors Akhmad Baihaqi Any Urwatul Wutsqo Bagus Hari Sugiharto Fitri Anisa Imamuddin Imamuddin Irfan Maulana Khusnul Khotimah Laela Hidayati Laili Hidayatul Isfillah Lukman Hakim M. Dayat Maslikhatul Uriva C Muhammad Fu'ad Muhammad Imron Rosadi Nabila Eka Fitri Azzahra Nisya Wahyu Lestari Nofa Ayu Prihastuti Nova Prihastuti Nur Afifah Nur Lailatul Fadilah Rosa Silma Nubaila Safitri Laily Mufida Winda Nur Fauzia