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All Journal Journal of Regional and City Planning Journal of International Conference Proceedings Innovative: Journal Of Social Science Research Conference Proceedings International Conference on Education Innovation and Social Science
Annisa Rahmani Qastharin
Institut Teknologi Bandung
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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The Commuting Mode Choice of Students of Institut Teknologi Bandung, Indonesia Prawira Fajarindra Belgiawan; Raden Aswin Rahadi; Annisa Rahmani Qastharin; Lidia Mayangsari; Reza Ashari Nasution; Sudarso Kaderi Wiryono
Journal of Regional and City Planning Vol. 32 No. 2 (2021)
Publisher : The Institute for Research and Community Services, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/jpwk.2021.32.2.4

Abstract

This research explored the commuting mode preferences of students living near Institut Teknologi Bandung when a new mode of transportation (i.e., carpool) is introduced to the selection list. Six alternative modes were presented: minibus, car, motorcycle, car-based ride-sourcing, motorcycle-based ride-sourcing, and carpool. The data collection process was conducted using a questionnaire-based stated-preferences survey. It included eight sets of labeled scenarios with a number of attributes: travel time, travel cost, waiting time, transfer amount, access and egress time, frequency, congestion time, baggage cost, and parking cost. A total of 1416 observations were acquired for further analysis. A mixed logit (MXL) model with random cost parameter and random error components was used. From the MXL results, we found that travel cost had no significant influence on the selection of commuting mode among students. This result was unforeseen given the characteristics of Indonesian consumers, who are notoriously sensitive to price. However, based on the results for several significant attributes of carpool as well as from the value of travel time savings and demand calculation, we suggest that carpooling is a valid alternative transport mode for campus commuting. As a pioneer study on student commuting mode selection, this study provided valid and dependable evidence on how students around ITB main campus choose their transportation methods.   Abstrak. Penelitian ini mengeksplorasi preferensi moda perjalanan pulang pergi mahasiswa yang tinggal di dekat Institut Teknologi Bandung ketika moda transportasi baru (yaitu angkutan bersama) menjadi salah satu pilihan moda. Terdata enam moda alternatif yang disajikan: angkot, mobil, sepeda motor, taksi daring, ojek daring, dan angkutan bersama. Proses pengumpulan data dilakukan dengan menggunakan metoda survei stated-preference berbasis kuesioner. Survei tersebut meliputi delapan skenario berlabel dengan sejumlah atribut: waktu perjalanan, biaya perjalanan, waktu tunggu, banyaknya perpindahan moda, waktu perjalanan menuju tempat angkutan umum dan waktu perjalanan menuju tempat tujuan, frekuensi kedatangan, waktu kemacetan, biaya bagasi, dan biaya parkir. Sebanyak 1416 pengamatan diperoleh untuk analisis lebih lanjut. Model mixed logit (MXL) dengan parameter biaya acak dan komponen error acak digunakan. Dari hasil MXL, kami menemukan bahwa biaya perjalanan tidak berpengaruh signifikan terhadap pemilihan moda perjalanan pulang pergi di kalangan mahasiswa. Hasil ini tidak terduga mengingat karakteristik konsumen Indonesia yang terkenal sensitif terhadap harga. Namun, berdasarkan hasil untuk beberapa atribut signifikan dari angkutan bersama serta dari nilai penghematan waktu perjalanan dan perhitungan permintaan, kami menyarankan bahwa angkutan bersama adalah moda transportasi alternatif yang valid untuk komuter kampus. Sebagai studi perintis dalam pemilihan moda perjalanan pulang pergi mahasiswa, studi ini memberikan bukti yang valid dan dapat diandalkan tentang bagaimana mahasiswa di sekitar kampus utama ITB memilih metode transportasi mereka.   Keywords. angkutan bersama, mahasiswa  ITB, mixed logit, elastisitas, nilai waktu.
Determining Factors that Influence Indonesian Consumers’ Sustainable Purchase Behavior Glenito Yusuf Bagaskoro; Annisa Rahmani Qastharin
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1250

Abstract

Previous research has found a poor correlation between consumers' positive attitudes on sustainable purchasing and their actual purchasing behavior; this term can be referred to as an attitude-behavior gap. This study aims to identify factors that influence consumers' sustainable purchase behaviors and generate recommendations for a marketing approach. A survey has been done on 150 respondents, consisting of Millennials and Generation Z in Jabodetabek, Yogyakarta, and Bandung, with the utilization of Social Cognitive Theory (SCT). The study uses SEM-PLS Confirmatory Factor Analysis (CFA) to examine the results. The hypothesis test shows that Supportive Behavior for Environmental Organizations and Perceived knowledge about sustainability issues are the two most significant factors influencing consumers' sustainable behavior; besides that, Perceived Marketplace Influence is the only variable proven not positively to influence consumer sustainable behavior. These findings can be utilized to generate marketing approach recommendations for SMEs in Indonesia that apply sustainability value by paying more attention and make it more relatable to the variables that have proven to influence consumers' sustainable purchase behavior significantly.
Analysis Of Service Quality Attributes Towards Customer Purchase Intention Of Creative Workshops Luthfia Ahdiani; Annisa Rahmani Qastharin
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.3415

Abstract

EksplorAksi is confronted with the crucial task of enhancing service quality, indicated by lower ratings, negative reviews, and reduced repeat participation. Therefore, this research aims to identify the relationship between service quality dimensions (tangibility, empathy, assurance, responsiveness, and reliability) with customer purchase intention in the context of creative workshops. The primary focus of this research is EksplorAksi, a creative workshop organizer based in Bandung. The data collected from EksplorAksi’s workshops participants (N = 214) were analyzed using the multiple linear regression method. The results indicate a significant relationship between all service quality dimensions and customer purchase intention. The research findings offer recommendations for EksplorAksi to improve customer purchase intention by focusing on tangible and intangible elements. The specific sample size of EksplorAksi’s participants may restrict the generalizability of the findings to other industries. Future research should consider examining the impact of new technologies to improve service quality in creative workshops.
Understanding The Influence from Electronic Service Quality of Boarding House Website on Customer Satisfaction and Purchase Intention Aulya Husna Fajri; Annisa Rahmani Qastharin
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

In Indonesia, there are various options for temporary housing available to migrating students, including boarding houses, dormitories, rentals, and apartments. However, numerous obstacles are faced in finding such a limited time to look for boarding houses, availability issues, or unmet expectations. Teman Survei is present as a business that provides a boarding house website to overcome the problem. Unfortunately, the quality of service at Teman Survei is not optimal, resulting in customer dissatisfaction and not continuing to pay. The goal of this study is to better understand the factors of electronic services quality that have an influence on consumer satisfaction and purchase intent. This study also tries to determine the factors most influential on customer satisfaction and purchase intention. Partial Least Square-Structural Equation Modeling, a quantitative technique, was utilized to test the study model using data from 237 users of a boarding house website in Bandung. The outcome demonstrates that customer satisfaction and purchase intention are positively influenced by each of the five elements of electronic service quality: website design, reliability, responsiveness, trust, and personalization.
Developing Promotion Strategy on Instagram for Lip Glaze Launch by SkinCrave Company Nawwal Maghfirah; Annisa Rahmani Qastharin
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

SkinCrave exists in the growing skincare market in Indonesia as a clean beauty skincare brand that emphasizes transparency and inclusivity. In order to embody the inclusivity value, SkinCrave aimed to develop skincare products for women with sensitive skin. However, it was found that 80% of the sensitive skin market is selective on purchasing their product and 90% of SkinCrave’s product online sales came from the owner’s personal effort reaching out the network to buy the product, leaving SkinCrave short in inbound sales. Therefore, a good promotional strategy is needed to drive the sales of lip glaze, the upcoming SkinCrave product. The social media strategic framework by Tracy L. Tuten and Michael R. Solomon serves as the guiding framework for the methodology of this study. Interviews were conducted with 8 women from Generation Z who have sensitive skin. Then, the data was analyzed through thematic analysis using NVIVO program. The findings shows that the sensitive skin persona of SkinCrave possesses a careful approach before purchasing skincare products as they seek in depth information and testimonials from their peers, this serves as a foundation of understanding and formulating the best promotion strategy for lip glaze launch. These findings are then applied to the proposed promotion strategy on Instagram for SkinCrave’s lip glaze launch including the timeline and evaluation plan consisting of various touch points from awareness to action. From the result, this research contributes to the understanding of creating promotion strategies specifically for skincare companies whose market is women with sensitive skin.
The Impact of Promotion Strategies in GoFood Platform to Customer Decision: Case Study of Eatzy Indonesia Hafizh Ahmad Dakhilullah; Annisa Rahmani Qastharin
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The growth of internet users in Indonesia is increasing from year to year, almost half of the Indonesian population are internet users. With this data, many entrepreneurs are adapting to existing developments by carrying out their business activities or selling by utilizing developing technology, especially the internet or what we often refer to as online activities. From the data obtained, Indonesia has a high transaction value for the online food industry which reaches 78.4 trillion rupiah. There are 3 major players in the online food industry in Indonesia, and GoFood is one of the largest online food delivery platforms in Indonesia that has many users. Eatzy Indonesia as a company engaged in the food industry wants to expand its sales channels to online means. Seeing the potential, Eatzy Indonesia partnered with GoFood to sell its retail food products through the platform. As a new partner of GoFood, Eatzy Indonesia needs to know effective ways to get sales, one of which is by utilizing the promotional features provided by GoFood. Therefore, this study aims to analyze the effect of promotional strategies on customer decisions for GoFood's new partner, Eatzy Indonesia. This study will analyze 144 respondents using quantitative methods with Multiple Linear Regression as a data processing method using SPSS software. The result is that the promotional strategies provided by GoFood (GoFood Search Ads, GoFood Category Ads, and GoFood Menu Discounts) have a positive influence on customer decisions.
Understanding Reluctance to Seek Professional Help for Mental Health Issues and Recommendations for Mental Health Startup: Case Study of Ashwa Zenden Kurniawan Poerwanto; Annisa Rahmani Qastharin
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Mental health issues are starting to surface because the pandemic has made many people feel lonely, stressed, depressed, and to the point of doing self-harm and suicidal. A mental health platform is developed hoping to help solve this problem. However, study discovered that young adults between 18 and 24 years old were the least likely to receive mental health care. This research will focus on finding why adolescents are reluctant to seek professional help and recommendations for mental health startups. Qualitative methods will be used in this research, with data collected by semi-structured interviews towards the adolescents and psychologist expert and analyzed using the three step coding and triangulation. This research is expected to find the barriers in seeking professional help in young adults that affects the uses of a professional mental health service platform.
Exploring Factors Influencing Consumer Purchase Intention from Social Media Advertisements: an Exploratory Factor Analysis Approach Ananda Humaira Putri Salsabila; Annisa Rahmani Qastharin
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Over the past few years, the use of social media advertising by businesses has experienced significant growth, offering unprecedented opportunities for effective marketing and reaching target audiences. Despite this growth, Codykit's social media advertising efforts for their product, Codyplay, in the Indonesian children's book industry have not achieved the desired sales conversion rate and have resulted in a high customer acquisition cost (CAC). Therefore, this research aims to investigate the different elements of social media advertising that has the ability to drive customer purchase intention. The goal is to enhance the online sales traffic of Codyplay and improve the overall effectiveness of social media advertising efforts for Codykit. The research involved conducting a survey and utilizing exploratory factor analysis method to reduce the number of variables, detect the structure of the relationship between variables, and classify them into a new group of variables consisting the specific characteristics that significantly influence how people perceive social media advertisements. The survey respondents are Codykit's target market, specifically mothers with children aged 4-7 years old residing in Jabodetabek, Bandung, and East Java, who had previously made online purchases of children's goods. The findings indicate that engagement drivers, celebrity influence, emotive impulse, and innovative persuasion all have an impact on how social media advertising is evaluated. By placing sufficient emphasis on these specific traits, it would be possible to develop effective social media marketing strategies and increase consumer buying intent.
Co-Authors Ananda Humaira Putri Salsabila Aulya Husna Fajri Belgiawan, Prawira Fajarindra Glenito Yusuf Bagaskoro Hafizh Ahmad Dakhilullah Lidia Mayangsari Luthfia Ahdiani Nawwal Maghfirah Raden Aswin Rahadi Reza Ashari Nasution Sudarso Kaderi Wiryono Zenden Kurniawan Poerwanto