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All Journal Kinerja: Jurnal Ekonomi dan Manajemen Economic and Education Journal (Ecoducation) Economic and Education Journal (Ecoducation)
Ach. Zuhri
Universitas Bahaudin Mudhary Madura
Economics, Econometrics & Finance Education Other

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Analisis Promotion Mix pada Produk SIDIK Fathonah di BMT NU Cabang Ganding Ach. Zuhri
Economics and Education Journal (Ecoducation) Vol 2 No 1 (2020): ECODUCATION (Economic & Education Journal)
Publisher : Program Studi Pendidikan Ekonomi, IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v2i1.729

Abstract

Penelitian ini menggunakan metode pendekatan kualitatif, informan adalah karyawan Baitul Maal wat Tamwil (BMT) NU Cabang Ganding. Sedangkan tehnik pengumpulan datanya yaitu dengan observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa pertama; Variabel promotion mix sudah diterapkan di BMT NU Cabang Ganding, advertising (periklanan) berupa pemasangan spanduk dan penyebaran browsur, sales promotion dengan cara mendatangi langsung serta melakukan demonstrasi produk SIDIK Fathonah kepada para siswa, publicity dengan cara mengadakan pengajian saat Rapat Anggota Tahunan (RAT) dan pemberitaan kegiatan dan produk di media online NU, dan personal selling dengan mendatangi dan berbicara langsung dengan kepala sekolah dan orang tua siswa terdekat. Kedua; kekuatan, yaitu dengan strategi jaringan silaturrahim dan pendekatan personal, kelemahan, minimnya tenaga kerja, pemberitaan dan periklanan terlalu universal, peluang, terbukanya peraturan perundang-undangan dan letak kantor yang strategis, dan ancaman, teknologi yang dimiliki kurang memadai dan munculnya pesaing yang semakin banyak dengan inovasi promosi yang semakin bagus dan bisa menyesuaikan dengan kondisi dan kebutuhan sekitar.
Analisis kinerja perbankan syariah di Indonesia periode 2008-2017 Najiatun Najiatun; Alvin Arifin; Ach. Zuhri; Nurlaily Wulandari
KINERJA Vol 18, No 3 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jkin.v18i3.10046

Abstract

The study analyzes the performance of Islamic banking in Indonesia for the 2018-2017 period. The purpose of this study is to analyze the performance of a sharia banking institution in Indonesia for the 2018-2017 period, because the financial performance of a bank shows the condition and health of a sharia banking report. The data analysis used is panel data regression analysis which is a combination of time series data for the period 2008 - 2017 and cross-setion data consisting of Muamalat Syariah, BNI Syariah, BRI Syariah, Maybank Syariah, Mega Syariah, BCA Syariah. The findings of this study are that the CAR and NIM variables partially have no significant effect on the performance of Islamic banks (ROA). And for the NPF and FDR variables partially have a significant effect on bank performance (ROA). Suggestions that can be given are the ratio of Islamic Bank's capital (CAR) can be improved by increasing the quality of capital. This can be done by paying more attention to capital requirements for each credit expansion in Islamic banks, the quality of the NPL ratio can be improved by being more careful in lending to customers to reduce the number of bad and non-performing loans.
Analisis kinerja perbankan syariah di Indonesia periode 2008-2017 Najiatun Najiatun; Alvin Arifin; Ach. Zuhri; Nurlaily Wulandari
KINERJA Vol 18, No 3 (2021): Agustus
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v18i3.10046

Abstract

The study analyzes the performance of Islamic banking in Indonesia for the 2018-2017 period. The purpose of this study is to analyze the performance of a sharia banking institution in Indonesia for the 2018-2017 period, because the financial performance of a bank shows the condition and health of a sharia banking report. The data analysis used is panel data regression analysis which is a combination of time series data for the period 2008 - 2017 and cross-setion data consisting of Muamalat Syariah, BNI Syariah, BRI Syariah, Maybank Syariah, Mega Syariah, BCA Syariah. The findings of this study are that the CAR and NIM variables partially have no significant effect on the performance of Islamic banks (ROA). And for the NPF and FDR variables partially have a significant effect on bank performance (ROA). Suggestions that can be given are the ratio of Islamic Bank's capital (CAR) can be improved by increasing the quality of capital. This can be done by paying more attention to capital requirements for each credit expansion in Islamic banks, the quality of the NPL ratio can be improved by being more careful in lending to customers to reduce the number of bad and non-performing loans.
Analisis Promotion Mix pada Produk SIDIK Fathonah di BMT NU Cabang Ganding Ach. Zuhri
Economic and Education Journal (Ecoducation) Vol 2 No 1 (2020): Economic and Education Journal (Ecoducation)
Publisher : Program Studi Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v2i1.729

Abstract

Penelitian ini menggunakan metode pendekatan kualitatif, informan adalah karyawan Baitul Maal wat Tamwil (BMT) NU Cabang Ganding. Sedangkan tehnik pengumpulan datanya yaitu dengan observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa pertama; Variabel promotion mix sudah diterapkan di BMT NU Cabang Ganding, advertising (periklanan) berupa pemasangan spanduk dan penyebaran browsur, sales promotion dengan cara mendatangi langsung serta melakukan demonstrasi produk SIDIK Fathonah kepada para siswa, publicity dengan cara mengadakan pengajian saat Rapat Anggota Tahunan (RAT) dan pemberitaan kegiatan dan produk di media online NU, dan personal selling dengan mendatangi dan berbicara langsung dengan kepala sekolah dan orang tua siswa terdekat. Kedua; kekuatan, yaitu dengan strategi jaringan silaturrahim dan pendekatan personal, kelemahan, minimnya tenaga kerja, pemberitaan dan periklanan terlalu universal, peluang, terbukanya peraturan perundang-undangan dan letak kantor yang strategis, dan ancaman, teknologi yang dimiliki kurang memadai dan munculnya pesaing yang semakin banyak dengan inovasi promosi yang semakin bagus dan bisa menyesuaikan dengan kondisi dan kebutuhan sekitar.
Co-Authors Alvin Arifin Najiatun Najiatun Nurlaily Wulandari