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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Hospital Majapahit : Jurnal Ilmiah Kesehatan Politeknik Kesehatan Mojokerto
Nursaidah Nursaidah
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Humanities Computer Science & IT Dentistry Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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Journal : JURNAL MANAJEMEN DAN BISNIS INDONESIA

 1 
PENGARUH CITRA PRODUK TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING PADA PT. BANK RAKYAT INDONESIA (PERSERO), TBK. CABANG JEMBER Nursaidah Nursaidah
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 3, No 2 (2017)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.801 KB) | DOI: 10.32528/jmbi.v3i2.1207

Abstract

ABSTRAKPenelitian ini menguji pengaruh citra produk tabungan BritAma terhadap kepuasan nasabah PT. Bank Rakyat Indonesia (Persero), Tbk. Cabang Jember, menguji pengaruh citra produk tabungan BritAma terhadap PT. Bank Rakyat Indonesia (Persero), Tbk. Cabang Jember, dan menguji pengaruh kepuasan nasabah terhadap loyalitas nasabah PT. Bank Rakyat Indonesia (Persero), Tbk. Cabang Jember. Populasi dalam penelitian ini adalah pemilik rekening tabungan BritAma sampai dengan Bulan Desember 2017 mencapai 19.527 rekening. Teknik atau metode pengambilan sampel yang digunakan adalah teknik non probability sampling, yaitu dengan cara accidental sampling. Model analisis yang digunakan dalam penelitian ini adalah analisis Structural Equation Modeling (SEM). Hasil penelitian menyatakan bahwa citra produk berpengaruh signifikan terhadap kepuasan nasabah . Citra produk berpengaruh signifikan terhadap loyalitas nasabah PT. Bank Rakyat Indonesia (Persero), Tbk. Cabang Jember  kepuasan nasabah berpengaruh signifikan terhadap loyalitas nasabah PT. Bank Rakyat Indonesia (Persero), Tbk. Cabang Jember Kata Kunci: citra produk, kepuasan nasabah, dan loyalitas nasabahABSTRACTThis research aims to analyzes the effect of brand image BritAma on customer satisfaction of PT. Bank Rakyat Indonesia (Persero), Tbk Jember Branch Office’s, analyzes the effect of brand image BritAma on customer loyalty of PT. Bank Rakyat Indonesia (Persero), Tbk Jember Branch Office’s, also analyzes the effect customer satisfaction on customer loyalty of PT. Bank Rakyat Indonesia (Persero), Tbk Jember Branch Office’s. The populations in this study are all customers of BritAma on PT. Bank Rakyat Indonesia (Persero), Tbk Jember Branch Office’s recorded until December 2017 amount 19.527 accounts. Techniques or sampling method used was non probability sampling technique that is accidental sampling. Analysis model used in this research is the analysis of Structural Equation Modeling (SEM). Results of this research show that the brand image BritAma significantly effect on customer satisfaction. The brand image BritAma significantly effect on customer loyalty of PT. Bank Rakyat Indonesia (Persero), Tbk Jember Branch Office’s. And, the customer satisfaction has a significant effect on customer loyalty of PT. Bank Rakyat Indonesia (Persero), Tbk Jember Branch Office’s .Key Words: brand image, customer satisfaction, and customer loyalty
PERAN AN MORAL PEGAWAI, KOMITMEN PEGAWAI, MOTIVASI PEGAWAI DAN ORGANIZATIONALCITIZENSHIP BEHAVIOR PEGAWAI TERHADAP QUALITY SERVICE Budi Santoso; Nursaidah Nursaidah
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 3, No 2 (2017)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.563 KB) | DOI: 10.32528/jmbi.v3i2.1209

Abstract

ABSTRAKJudul Penelitian ini adalah peranan Variabel Moral pegawai, komitmen pegawai, motivasi pegawai dan pengaruhnya OCB Pegawai terhadap Quality service (Studi Lembaga Pendidikan Muhamadiyah di Kabupaten Jember). Instansi yang terlibat adalah Pegawai Lembaga Pendidikan Muhammadiyah (SD/SMP/SMU/SMK dan  Universitas Muhamadiyah Jember) sebagai sampel penelitian. Temuan yang ditargetkan Adanya peningkatan pemahaman Teori OCB dan Teori Quality Service di Lembaga Pendidikan Muhamadiyah Kabupaten Jember. Semakin meningkat moral pegawai, komitmen pegawai, motivasi pegawai akan meningkatkan Organizational Citizenship Behavior (OCB) dan dampaknya meningkatkan Kualitas Layanan Lembaga Pendidikan Muhammadiyah. Melalui analisa statistic deskriptif, uji insrumen data : validitas dan reabilitas, selanjutnya perhitungan analisa jalur (path analys) software SPSS versi 20. for windows. Selanjutnya menggunakan uji asumsi klasik : Heteroskedatis, normalitas,dan multikolineritas. Hasil temuan  dari penelitian ini diharapkan  dapat digunakan sebagai bahan pertimbangan bagi pimpinan Lembaga Pendidikan Muhammadiyah yang ada di Kabupaten Jember terkait pelayanan prima sebagai wujud realisasi kinerja organisasi yang baik.Kata Kunci: moral, komitmen, OCB, kualitas layanan pendidikan ABSTRACTThe title of this study is the role of Variable Moral employee, employee commitment, employee motivation and influence of OCB Employee on Quality service (Study Institution Muhamadiyah in Jember District). The institutions involved are the Muhammadiyah Educational Institution (SD / SMP / SMU / SMK and Muhamadiyah Jember) as the research sample. Targeted Findings There is an increased understanding of OCB Theory and Quality Service Theory at Muhammadiyah Institution of Jember District. Increasing employee morale, employee commitment, employee motivation will improve Organizational Citizenship Behavior (OCB) and its impact on improving the Service Quality of Muhammadiyah Educational Institutions. Through descriptive statistic analysis, data insrumen test: validity and reliability, then calculation of path analysis (path analys) SPSS software version 20. for windows. Next use the classical assumption test: Heteroskedatis, normality, and multikolineritas. The findings of this study are expected to be used as a consideration for the leadership of Muhammadiyah Educational Institutions in Jember Regency related to excellent service as a form of realization of good organizational performance.Keywords: moral, commitment, motivation, OCB, service quality of educational institution
PENGARUH MOTIVASI KERJA, KOMPENSASI FINANSIAL DAN KOMPENSASI NON FINANSIAL TERHADAP PRESTASI KERJA KARYAWAN PADA PERUSAHAAN BINTANG MULIA HOTEL & RESTO JEMBER Anggela Eka Anggraeni Eka Anggraeni; Toni Herlambang; Nursaidah Nursaidah
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 2, No 1 (2016)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.745 KB) | DOI: 10.32528/jmbi.v2i1.1216

Abstract

ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh motivasi kerja, kompensasi finansial dan kompensasi non finansial secara parsial dan secara simultan terhadap prestasi kerja. Data yang digunakan adalah data primer dengan menggunakan kuesioner. Populasi dalam penelitian ini adalah seluruh karyawan. Sampel yang diambil dengan menggunakan explanatory (sampel jenuh) atau penelitian sensus. Alat analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, dan regresi linier berganda. Hasil penelitian ini menunjukkan bahwa motivasi kerja, kompensasi finansial dan kompensasi non finansial secara parsial dan secara simultan berpengaruh terhadap prestasi kerja karyawan pada perusahaan Bintang Mulia Hotel Resto Jember.Kata kunci: Motivasi Kerja, Kompensasi Finansial, Kompensasi Non Finansial, Prestasi Kerja. ABSTRACT This study aimed to examine the effect of work motivation, financial compensation and non-financial compensation partially and simultaneously on work performance . The data used are primary data using questionnaires . The population in this study were all employees . Samples were taken using explanatory ( saturated sample ) or a census study . The analytical tool used in this research is the validity, reliability , and multiple linear regression . The results of this study showed that motivation , financial compensation and non-financial compensation partially and simultaneously influence employee performance in companies Bintang Mulia Hotel Resto Jember .Keywords : Work Motivation , Financial Compensation , Compensation Nonfinancial , Job Performance .
Co-Authors Anggela Eka Anggraeni Eka Anggraeni Budi Santoso Eka Diah Kartiningrum Feti Fatimah Kanta Dimas Prayogi Khalidah Khalidah Muhammad Khaberun Al Faruq Muhammad Maskur Nurul Qomariah Seno Sumowo Toni Herlambang