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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat ABDIMAS SILIWANGI Semiotika: Jurnal Komunikasi Ultimacomm: Jurnal Ilmu Komunikasi AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Abdimas Musi Charitas Jurnal InterAct
Adita Miranti
Universitas Amikom Purwokerto
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences

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Journal : Ultimacomm: Jurnal Ilmu Komunikasi

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Meaning Construction of Good Looking in Public Relation Practitioners at Hotel Industries Ade Tuti Turistiati; Yudi Sudiana; Adita Miranti
Ultimacomm: Jurnal Ilmu Komunikasi Vol 15 No 1 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i1.3126

Abstract

The profession of public relations (PR) is required in the hotel industry. Society frequently perceives a PR practitioner as having both technical and non-technical requirements, such as being good looking. In reality, one of the requirements for becoming a public relations officer in the hotel industry is that a person be good looking. The purpose of this study is to explore the construct meaning of good looking in hotel PR practitioners. Furthermore, the researchers examined the challenges that the hotel industry faces in obtaining good-looking PR, as well as solutions to these challenges. The theory of reality construction and symbolic interaction is used in this study, which employs a qualitative descriptive research method. According to the findings of the study, the definition of good looking is perceived as a myth that is spreading in society, namely beautiful/handsome with white skin, tall and slim. However, some interpret good-looking as more intellectual, which impacts job performance. Furthermore, when it comes to hotel public relations, hotel managers tend to prioritize physical appearance. It can be considered discrimination, dehumanization, and subordination.
Co-Authors Ade Tuti Turistiati alfian muhazir Andina, Anisa Nur Arista Apriani Girsang Audito Anindya Bayu Aji Kania Sayidatina M.Rafiun Nasrul Majid Mohammad Nabbil Rabani Raja Satria Wibawa Raja Satria Wibawa Rizki Aprilia Nur Afifah Siti Barokah Wiwi Susanti Yudi Sudiana