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All Journal Jurnal Teknologi Industri Pertanian Jurnal Manajemen dan Organisasi Jurnal Manajemen dan Agribisnis Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Prosperity: Journal of Society and Empowerment Jurnal Saintifik

Mukti Ali, Mochammad

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Author-ID : 2541765

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FACTOR AFFECTING BUSINESS SUSTAINABILITY OF SMALL AND MEDIUM COFFEE SHOP Binagusto Mochammad; Mukhamad Najib; Mochammad Mukti Ali
Jurnal Teknologi Industri Pertanian Vol. 30 No. 3 (2020): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24961/j.tek.ind.pert.2020.30.3.308

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi keberlangsungan kedai kopi bagi usaha kecil dan menengah (UKM) di Bogor. Jumlah kedai kopi mencapai lebih dari 90 gerai pada tahun 2019 dan banyak diantara mereka yang terpaksa menutup usahanya pada tahun berikutnya. Hal ini disebabkan oleh ketidakmampuan dari kedai kopi mandiri untuk memiliki sistem operasional yang baik. Faktor-faktor yang diamati dalam penelitian ini adalah manajerial, pelayanan, produk, ukuran perusahaan, dan lingkungan. Metode yang digunakan dalam penelitian ini adalah pengambilan data dengan menggunakan kuesioner dan wawancara. Responden terdiri atas 65 pengelola dan pemilik warung kopi mandiri di Bogor yang telah berumur lebih dari 1 tahun. Data yang telah diperoleh diolah menggunakan SEM PLS. Hasil penelitian ini menunjukkan bahwa manajerial, produk, dan layanan merupakan faktor yang secara signifikan mempengaruhi keberlangsungan usaha warung kopi mandiri secara positif. Sementara itu faktor ukuran perusahaan dan lingkungan tidak berpengaruh terhadap keberlanjutan dari kedai kopi mandiri. Selain itu diketahui dari penelitian ini bahwa faktor servis memediasi hubungan antara manajerial dan keberlanjutan secara signifikan dan positif. Dari sisi konsumen, pemilik harus memberikan pengalaman yang baik kepada konsumen agar konsumen dapat mencapai kepuasan. Kata kunci: bisnis UKM, faktor internal, keberlanjutan, kedai kopi mandiri, SEM PLS

Pembeda Konsumen Dalam Memilih Tempat Belanja Offline Vs Online Dede Suleman*; Hapzi Ali; Dewi Nusraningrum; Mochammad Mukti Ali
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 4, No 2 (2020): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

ABSTRACTThe new era of marketing adds an alternative shopping place for consumers where currently online shopping and offline shopping are present. So consumers must choose a shopping choice of the two alternatives. This makes the marketer need to map out what variables or factors from the demographic that make the consumer choose one of the available shopping places. This study looks at how consumers decide where to shop viewed from the consumer demographic factors. The population of this study is consumers of offline and online retail fashion products, of which the number is unknown, so the sample in this study uses non-probability of 130 respondents in DKI Jakarta. With SPSS analysis tools and discriminant analysis aids used, the results of this study indicate that the factors of education and employing consumers determine consumers to choose shopping at one shopping place. The key to successful marketers must focus on attracting the right consumers with the right way that is appropriate with the consumer's shopping behavior.Keywords: Consumer decisions, Demographics, Discriminant analysis

STRATEGI PENINGKATAN KEPUASAN KONSUMEN JAHE SANG JAWARA DI MASA PANDEMI COVID-19 DENGAN PENDEKATAN IMPORTANCE PERFORMANCE ANALYSIS Arif Dzulfikar; Siti Jahroh; Mochammad Mukti Ali
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 3 (2021): JABM Vol. 7 No. 3, September 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.3.681

COVID-19 has major impact on human lives, the presence of this virus has made many people switch into healthy lifestyles. However, Arvan Natural Group, a start-up company which produce instant ginger Sang Jawara has not taken advantage of this opportunity optimally. Therefore, the aim of this research is to evaluate the consumer satisfaction of ginger Sang Jawara in category of product, price, promotion, and service; and formulating strategies to increase consumer satisfaction. Data collection methods used are questionnaires and in-depth interviews with selected respondents. The sampling technique used is purposive sampling with the following criteria, consumers with an age range of 20-60 years, made purchases in the last three months, knowing the promotions and benefits of the products purchased. The number of samples obtained in this study are 42 respondents. The analysis tools used are the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results of the CSI analysis showed a value of 81.03%. The results of the IPA analysis show that of the 21 measurement attributes, there are 5 attributes that are suggested to experience improvement. The attributes that are in quadrant I (top priority) are the product brand, size variations, colors, and promotional bonuses. The attributes in this quadrant are suggested to be corrected immediately by the company in order to meet the expectations of consumers. Meanwhile, in quadrant III, the attribute whose performance can be improved is special attention (empathy). Keywords: COVID-19, lifestyle, IPA, instant ginger, consumer satisfaction

Faktor-faktor yang Memengaruhi Niat Beli Ulang Sayuran Melalui Platform E-Commerce di Jabodetabek Atika Dian Pitaloka; Hartoyo; Mochammad Mukti Ali
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.314

This study analyzes the factors that influence the buying intention of vegetables through e-commerce platforms in Jabodetabek through the variables of perceived ease of use, perceived usefulness, trust, attitude and satisfaction, formulates managerial implications and marketing strategies to increase consumer repurchase intention. This study involved 153 respondents who were selected by convenience sampling technique. Data were collected through questionnaires distributed online. The analysis used Structural Equation Modeling (SEM) with LISREL. The results showed that perceived ease of use had a significant effect on perceived usefulness, perceived usefulness and trust had a significant effect on attitude, attitude has a significant effect on satisfaction and satisfaction has a significant effect on repurchase intention. Managerial implications that can be carried out by vegetable entrepreneurs in e-commerce to increase repurchase intention are continuing to carry out strategies that can increase consumer trust and satisfaction. Keywords: repurchase intention, satisfaction, technology acceptance model, theory of reasoned action, vegetable e-commerce

Consumer Factors in Choosing Shopping Place in 4.0 Dede Suleman; Hapzi Ali; Dewi Nusraningrum; Mochammad Mukti Ali
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 17, No 4 (2019): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v17i4.11529

Research Purpsoses – With the shipment analysis tool used, the results of this study show that education and income factors determine consumers in deciding where to shop in offline, online retail, or both.Methods – This research method is quantitative, while the sample in this study was conducted with non-probability sampling with the criteria respondents are consumers who have shopped fashion products through online, Respondents are from the age of 17 years. Respondents are those who live around the City of DKI Jakarta. The technique used in this research is purposive sampling method with the number n = 195.Results – In this study it can be concluded that the decision to choose where to shop for fashion products is strongly influenced by age, education, employment and income if the meaning of the output is drawn.Research limitations –In this study the decision of consumers to choose where to shop was influenced by factors of consumer characteristics namely education and income. Recommendations for further research are to use more methodological work and other variables.Originality/value – This research is focus on generations who are consumers, each generation has a different behavior where there is a generation X with an age range > 42 years, Generation Y with ages 21-41 years and Generation Z < 21 years Keywords : Consumer decisions, Demographics, Discriminant analysis.

Potential of Vegetable E-Commerce for Empowering Farmers in Indonesia Atika Dian Pitaloka; Hartoyo Hartoyo; Mochammad Mukti Ali
Prosperity: Journal of Society and Empowerment Vol 1, No 2 (2021): December
Publisher : Universitas Islam Negeri Walisongo Semarang

The Covid-19 pandemic has disrupted the flow of horticultural products from farmers to consumers. It causes the delivery of vegetables to be hampered, especially in Jabodetabek, which is the center of vegetable consumption. Therefore, a new marketing strategy is needed involving e-commerce to meet people's need for vegetables. This study discusses the buying behavior of vegetables through e-commerce in Jabodetabek and analyzes the role of e-commerce platforms to empower farmers in Indonesia. The method used in this research is descriptive qualitative with two data sources, primary data obtained from questionnaires filled out by 153 respondents and secondary data obtained from literature studies. The results showed that 50.33 percent of respondents prefer to shop for vegetables through e-commerce, and 51.63 percent think online vegetable shopping services are better than offline or conventional shopping. The majority of people choose to buy vegetables online through e-commerce because of concerns about the spread of the COVID-19 virus. However, vegetable purchasing behavior is still in the introduction stage. E-commerce plays a role in making it easier for people to get the needs of quality vegetables at competitive prices. Empowering farmers to produce high-quality products is very important in increasing consumer repurchase intentions and improving the welfare of farmers in Indonesia.

Faktor-Faktor yang Mempengaruhi Keputusan Dunia Industri dalam Melisensi Teknologi Nila Sauri Pratesti; Rizal Syarief; Mochammad Mukti Ali
Jurnal Manajemen dan Organisasi Vol. 13 No. 2 (2022): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v13i2.37961

The Era of globalization requires every country to always improve their technology in order to provide competitiveness products. One of the factors to increase the country’s competitiveness index is by adopting technology by industry through product licence. Indonesian Agency for Agricultural Research and Development (IAARD) is one of the national R&D institutions that have a role to invent a product for society (non commercial) and industry (commercial through product licence). In the past five years (2015-2019), the total of license between IAARD and the industry slowly decreasing. This study aimed to find out industry’s perceived of IAARD’s technology and factors influenced the industrial decision to license IAARD technology. This research was involving 80 respondents from 57 industries as a license partner (2015-2019). Data analysis technique used was top two boxes for descriptive anaylisis and SEMPLS using SmartPLS version 3.0. The result showed that product innovation and perceived risk have a significant effect on industrial decision to license. Product quality and promotion have no significant effect on industrial decision to license.

Business Development Strategy of Instant Ginger Start-Up in The Covid-19 Pandemic Arif Dzulfikar; Siti Jahroh; Mochammad Mukti Ali
Jurnal Manajemen & Agribisnis Vol. 19 No. 2 (2022): JMA Vol. 19 No. 2, July 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.2.251

COVID-19 has changed people's lifestyles and transaction behavior. People switch to a healthier lifestyle and use digital marketing for daily transactions. Arvan Natural Group, a start-up company that produces ginger powder, must be able to optimize these opportunities. The increment of a competitor in the health drink sector has even tighter competition. In addition, this company faces several problems regarding raw materials (continuity and quality), product development, and limited channels. Therefore, this study aims to identify existing business models, develop alternative strategies, prioritize business strategies, and build a new business model. The data processing technique thoroughly analyzes BMC, SWOT, IFE/EFE, and QSPM. Experts working in biopharmaceutical research and business give the weights and ratings. IE matrix showed the company's position is in quadrant II (2.92, 3.02). It is categorized as grow and build strategy. Based on QSPM analysis, strategies classified as high urgency and plotting in the new business model are expanding channels (strategic location, reseller system), adding advertisement budget and joining promotion events, and applying for bonus promotion. Besides, there are differentiating products, creating an operational partnership system with farmers, improving marketing content (video), applying the functional structure of human resources, and creating product size variety. Keywords: BMC, digital marketing, lifestyle, QSPM, SWOT

PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGGUNA SISTEM E-LEARNING DI UNIVERSITAS MERCU BUANA Taufik Romadon; Mochammad Mukti Ali
Jurnal Saintifik Vol 19 No 1 (2021): JANUARI
Publisher : Fakultas Pertanian

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan pengguna sistem e-learning di Universitas Mercu Buana. Metode sampling yang digunakan adalah probability sampling. Dari populasi 27.456 mahasiswa program reguler 1, reguler 2 dan pasca sarjana, 394 responden memenuhi kreteria sampel. Metode analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitian menujukan kualitas produk dan kualitas pelayanan secara bersama-sama (simultan) berpengaruh secara positif signifikan terhadap kepuasan pengguna. Kualitas produk merupakan variabel yang paling besar pengaruhnya terhadap kepuasan pengguna sistem e-learning di Universitas Mercu Buana.

Co-Authors Arif Dzulfikar Atika Dian Pitaloka Atika Dian Pitaloka Binagusto Mochammad Dede Suleman Dewi Nusraningrum Hapzi Ali Hartoyo Hartoyo Hartoyo Mukhamad Najib Nila Sauri Pratesti Rizal Syarief Siti Jahroh Taufik Romadon

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