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All Journal Syntax Jurnal Informatika Infotech Journal Journal of Information System IJCIT (Indonesian Journal on Computer and Information Technology) Journal of Information Technology and Computer Science (JOINTECS) Jurnal Pilar Nusa Mandiri Techno Nusa Mandiri : Journal of Computing and Information Technology RESEARCH : Computer, Information System & Technology Management INTECOMS: Journal of Information Technology and Computer Science JUTIM (Jurnal Teknik Informatika Musirawas) JURNAL PENDIDIKAN TAMBUSAI Krea-TIF: Jurnal Teknik Informatika J-SAKTI (Jurnal Sains Komputer dan Informatika) STRING (Satuan Tulisan Riset dan Inovasi Teknologi) Systematics Jurnal Informatika dan Rekayasa Perangkat Lunak Generation Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Teknologi Informatika dan Komputer J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Ilmu Komputer dan Teknologi (IKOMTI) Innovative: Journal Of Social Science Research SATIN - Sains dan Teknologi Informasi
Ultach Enri
Universitas Singaperbangsa Karawang
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : J-SAKTI (Jurnal Sains Komputer dan Informatika)

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Naïve Bayes Klasifikasi untuk Rekomendasi Strategi Promosi Tindakan pada Aesthetic Dental Clinic Karawang Dwiarti Rahma Utami; Adi Kurniawan; Ultach Enri
J-SAKTI (Jurnal Sains Komputer dan Informatika) Vol 5, No 2 (2021): EDISI SEPTEMBER
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/j-sakti.v5i2.360

Abstract

Aesthetic Dental Clinic is one of clinic in Karawang. To keep old patients and attract new patients visiting Aesthetic Dental Clinic, it is necessary to develop a new marketing strategy in promotion. The metodh of data mining classification can be used to help determine promotional strategies to attract customers. The Naïve Bayes algorithm can be helpful to predict customer interest based on promos given by the ADC Clinic (Aesthetic Dental Clinic). The Naïve Bayes algorithm is a data mining classification algorithm that can be used to support an effective and efficient promotion strategy. The result of this research is the application of the data mining algorithm, namely Naïve Bayes, which can provide important information such as prediction results in an effort to attract customer interest. The data used in this study is customer data from October 2020 - November 2020. The accuracy value generated by Naïve Bayes using Rapid Miner was 31.74% and the result of kappa value was 0.183. With the accuracy value obtained, it is hoped that it can help to support promotional strategies that have an impact on the effectiveness and efficiency of promotions and can increase the number of new customers.
Co-Authors Adi Kurniawan Adi Santoso Agung Prabowo Amar Luthfi Azhari Ali Ridha Bayu Laksono Wahyu Arminsyah Chaerur Rozikin Dewi Septiani Dharma Ajie Nur Rois Dina Amelia Alzahra Dini Sri Istiningdias Dwiarti Rahma Utami Eka Puspita Sari Elin Nurlia Emilia Ayu Wijayanti Farah Fadila Rahman Farid Farid Frise Anesha Lutia Hannie, Hannie Heni   Anggraeni Heru Triana Hopi Siti Hopipah Jaman, Jajam Haerul Kamal Prihandani Luvi Nur Rupaidah Muhammad Diki Hendriyanto Muhammad Himi Syarif Nina Sulistiyowati Nur Arifin Putri Dewi Wulandari Riska Sagita Siti Indriyana Tania Rahmadanti Tasyifa Nafsiah Muthmainnah Tesa Nur Padilah Tia Adha Mariam Putri Tiara Destiana Yuyun Umaidah