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All Journal Jurnal Manajemen dan Agribisnis Indonesian Journal of Business and Entrepreneurship (IJBE)
MD. Djamaludin
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PERSEPSI DEVELOPER TERHADAP PRODUK KREDIT PEMILIKAN RUMAH (KPR) BANK XYZ CABANG BOGOR Yuni Krisnawati; Kirbrandoko Kirbrandoko; MD. Djamaludin
Jurnal Manajemen & Agribisnis Vol. 6 No. 1 (2009): Vol. 6 No. 1 Maret 2009
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.23 KB) | DOI: 10.17358/jma.6.1.57-64

Abstract

The result of the study showed that respondent had difference perception about Bank XYZ  Housing loan (KPR) product  and other bank. There are eleven attributes as respondent factors in choosing Housing loan (KPR) product  applied in this research, the attributes are interest rate, term and conditions loan, down payment, fees and chargers, credit process, product information, services from account officer, sales fee (commision), event of gathering and bank location. According to perception of respondent there are five excellences of mortgage product Bank XYZ, that is having term loan that is sufficiently long, down payment which is light, credit  process that is quickly, event of gathering which is good enough and good location. Bank XYZ need strategy to increase Housing loan product, such as increase sales fee or reward to sales developer by giving special program and interesting reward, gives service marketing satisfying, competing interest rate, Meanwhile the management has to maintains good enough have been credit process and more improved again, because according to perception of respondent a real important attributes are sales fee for sales developer, interest rate and credit process. That attributes also becomes main preference according to respondent perception.  
CUSTOMER SATISFACTION AND LOYALTY OF A FRANCHISE PRODUCT EVIDENCE FROM NASI BEBEK GINYO RESTAURANT IN JAKARTA Kartika Puspitasari Adiningsih; Rita Nurmalina; MD. Djamaludin
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 1 No. 1 (2015): IJBE, Vol. 1 No. 1, January 2015
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.1.1.42

Abstract

The objectives of this study were to: 1) identify the characteristics of the customers of Restaurant Nasi Bebek Ginyo, 2) to analyze factors influencing customer satisfaction and loyalty, and 3) to analyze the level of customer satisfaction and loyalty. Descriptive Analysis, Structural Equation Modelling (SEM), Customer Satisfaction Index (CSI) and Customer Loyalty Index (CLI) were used to analyze the data. The results of the study showed that tangible, reliability, food quality, and perceived value had significantly contributed to influencing customer satisfaction. From the estimates of SEM output, the results of CSI for this study were 67.78% and CLI is 58. 11%. The results of the study suggested for managerial implications to increase the level of customer satisfaction and loyalty.Keywords: customer satisfaction, customer loyalty, SEM, CSI, CLIABSTRAKTujuan dari penelitian ini adalah: 1) mengidentifikasi karakteristik dan perilaku konsumen restoran Nasi Bebek Ginyo, 2) menganalisis faktor-faktor yang mempengaruhi kepuasan dan loyalitas konsumen, dan 3) menganalisis tingkat kepuasan dan loyalitas konsumen.Analisis yang digunakan untuk mengolah data pada penelitian ini, yaitu:analisis deskriptif, Structural Equation Modelling (SEM), Customer Satisfaction Index (CSI) dan Customer Loyalty Index (CLI). Hasil penelitian menunjukkan bahwav ariabel laten eksogen tangible, reliability, food quality dan perceived value memiliki hubungan yang signifikan dalam membentuk variabel kepuasan.Dari hasil analisis SEM, didapat nilai perhitungan CSI untuk konsumen restoran Nasi Bebek Ginyo yaitu sebesar 67,78% dan nilai CLI dari penelitian ini yaitu sebesar 58,11%. Implikasi manajerial yang disarankan untuk manajemen restoran Nasi Bebek Ginyo guna memperbaiki kinerja perusahaan, yang akan berdampak pada peningkatan kepuasan dan loyalitas konsumen.Kata kunci: kepuasan konsumen, loyalitas konsumen, SEM, CSI, CLI
Co-Authors Kartika Puspitasari Adiningsih Kirbrandoko Kirbrandoko Rita Nurmalina Yuni Krisnawati