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Journal : International Journal of Tourism

Generation Z Information Seeking Behavior on Tourist Destinations During The Covid-19 Pandemic Hendi Prasetyo; Kiki Rizki Makiya
International Journal Of Tourism Vol 2, No 2 (2023): International Journal of Tourism
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/ijt.v2i2.367

Abstract

Information-seeking behavior skills related to tourist destinations by Generation Z during the Covid-19 pandemic are highly needed. This study aims to determine the information-seeking behavior skills related to tourist destinations by Generation Z during the Covid-19 pandemic. The researcher employed a quantitative method with descriptive analysis using the mean and grand mean. The research findings indicate that overall, the information-seeking behavior skills of Generation Z travelers in searching for information related to tourist destinations are categorized as good, with a grand mean value of 3.90 from all tested indicators, including previous visits, engagement, deliberate learning, incidental learning, familiarity, expertise, internal search costs (cognitive effort required and expected outcomes), and external search costs (involving significant time and various sources).