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All Journal Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Akuntansi Bisnis & Manajemen (ABM) Pringgitan
Suhartapa Suhartapa
Sekolah Tinggi Pariwisata Ambarrukmo
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Persepsi dan Motivasi Wisatawan Terhadap Minat Kunjung Ulang di Pantai Baru Yogyakarta Suhartapa Suhartapa; Agung Sulistyo
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 12, No 2 (2021): Jurnal Khasanah Ilmu - September 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.019 KB) | DOI: 10.31294/khi.v12i2.10579

Abstract

AbstrakMinat kunjung ulang wisatawan adalah bagian dari perilaku wisatawan yang merupakan dorongan wisatawan untuk melakukan kunjungan lagi di destinasi wisata yang sama. Faktor yang bisa mempengaruhi minat kunjung ulang diantaranya adalah persepsi wisatawan terhadap daya tarik objek wisata dan motivasi wisatawan untuk melakukan kunjung ulang. Penelitian ini dimaksudkan untuk mengetahui pengaruh persepsi dan motivasi wisatawan terhadap daya tarik wisata terhadap minat kunjung ulang di Pantai Baru Bantul Yogyakarta. Rumusan masalah penelitian adalah: 1). Apakah persepsi wisatawan tentang daya tarik  objek wisata dan motivasi wisatawan secara bersama-sama mempengaruhi minat kunjung ulang wisatawan; 2). Apakah persepsi wisatawan tentang daya tarik suatu objek wisata mempunyai pengaruh terhadap minat kunjung ulang wisatawan; dan 3). Apakah motivasi wisatawan mempunyai pengaruh terhadap minat kunjung ulang wisatawan. Metode pengambilan sampel yang digunakan adalah nonprobability sampling dengan jumlah sampel sebanyak 100 responden. Alat analisis yang digunakan dalam penelitian ini adalah analisis regresi berganda. Hasil penelitian ini menunjukkan: 1) persepsi wisatawan pada daya tarik objek wisata dan motivasi wisatawan secara bersama-sama mempunyai pengaruh terhadap minat kunjung ulang wisatawan; 2) persepsi wisatawan tentang daya tarik suatu objek wisata mempunyai pengaruh positif terhadap minat kunjung ulang wisatawan; dan 3) motivasi wisatawan mempunyai pengaruh positif terhadap minat wisatawan untuk melakukan kunjung ulang. Kata Kunci: Persepsi, Motivasi, dan Minat Kunjung Ulang The Influence of Tourist’s  Perceptions and Motivations  on The  Interest of Repeat Visits at Pantai Baru Yogyakarta Abstract The interest of returning tourist is part of tourist behavior which is an incentive for tourist to make another visit to the same tourist destination. Factors that can affect the interest in repeat visits include tourists perceptions of the attractiveness of tourist objects and the motivation of tourists to make repeat visits. This research was conducted to determine the effect of perceptions and motivation of tuorists on tourist attractiveness towards revisiting interest in Pantai Baru Bantul Yogyakarta. The formulations of the research problems are: 1). Do tourists perceptions of the attractiveness of a tourist attraction and tourist motivation together influence the interest in visiting tourists’ re-visits 2). Does the perception of tourists about the attractiveness of a tourist object have an influence on the interest in visiting tourist again; and 3). Does tourist motivation have an influence on the interest in visiting tourists again? The sampling method used was nonprobability sampling with a sample size of 100 respondents. The analytical tool used in this research is multiple regression analysis. The results of this study indicate: 1) the perception of tourists on the attractiveness of tourist objects and the motivation of tourists together have an influence on the interest in visiting tourists again; 2) the perception of tourists about the attractiveness of a tourist abject has a positive influence on the interest in returning tourists; and 3) tourist motivation has a positive influence on tourist interest in revisiting. Keywords: Perception, Motivation, and Revisiting Interest
Pengaruh Strategic Experiential Marketing/SEMs terhadap Kepuasan Pelanggan (The Effect of Strategic Experiential Marketing/SEMs on Customer Satisfaction) Arif Sudaryana; Rahayu Nurfanovita; Suhartapa Suhartapa
Akutansi Bisnis & Manajemen ( ABM ) Vol 29 No 1 (2022): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.39 KB) | DOI: 10.35606/jabm.v29i1.1023

Abstract

This study aims to see how the influence of strategic experiential marketing/SEMs namely sense, feel, think, act, and relationship on customer satisfaction. The study was conducted in a location in the Special Region of Yogyakarta in 2020, with a population of all customers of Matahari Department Store Yogyakarta.The number of samples used is 120 respondents. In taking the sample used purposive sampling method. To analyze the data, the tool used in this research is multiple linear regression analysis.The data analysis tool used in this research is multiple linear regression analysis. The conclusion of the research shows that there is a significant influence either partially or simultaneously between experiential marketing variables on customer satisfaction.
STRATEGI PEMASARAN DALAM PERSAINGAN DESTINASI PARIWISATA Suhartapa Suhartapa
Pringgitan Vol 2, No 1 (2021): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.161 KB) | DOI: 10.47256/prg.v2i1.121

Abstract

Tourism destination marketing activities begin by selecting target markets, and these activities are referred to as the segmenting and targeting process. Meanwhile, activities to acquire, maintain and develop target markets are called the selling process. And the last thing is creating, delivering and communicating the destination offering is called the positioning process. The process of tourism activities can be in the form of long-term decisions or strategic levels which include the branding, segmenting, targeting, selling and positioning processes. Meanwhile, the short-term activity process or the tactical level is usually called a marketing program in the form of various maneuvers so that the predetermined marketing strategy can run well. Meanwhile, tactical activities, which are usually called marketing programs, are short-term processes aimed at making the marketing strategy run as determined. Activities that are tactical in this marketing program are decisions about the marketing mix. Competition for tourism destinations can be carried out through strategies that optimize the functions of tourism destinations. Like other industries, the function of a tourism destination can be in the form of an operational function and a marketing function.Keywords: Marketing Strategy, Competitive Strategy, Tourism Destination
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Wisatawan Di Taman Indonesia Kaya Semarang Suhartapa Suhartapa
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 13, No 2 (2022): Jurnal Khasanah Ilmu - September 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/khi.v13i2.12337

Abstract

ABSTRACTThe purpose of this study was to determine the effect of service quality which includes variables of reliability, responsiveness, assurance, empathy, and physical evidence on tourist satisfaction at Taman Indonesia Kaya tourism objects in Semarang.The research population is tourist visitors at Taman Indonesia Kaya Semarang. The number of research samples used were 92 respondents. Sampling used nonprobability sampling and convenience sampling methods. Data analysis used descriptive analysis and Multiple Linear Regression analysis. The study concluded that based on the t-test on the service quality variables at Taman Indonesia Kaya, it had a positive and significant effect on tourist satisfaction. The results of the F test simultaneously obtained a value of 27,668 significance floor 0.000 <0.05, indicating a significant influence between the variables of reliability, responsiveness, assurance, empathy, physical evidence on tourist satisfaction. The coefficient of determination (R²) of the five service quality variables on tourist satisfaction is 0.617, which indicates that 61.7% of tourist satisfaction is influenced by service quality, while 38.3% of tourist satisfaction is influenced by other variables outside the service quality variable. Keywords: Service Quality, Tourist Satisfaction
Co-Authors Agung Sulistyo Arif Sudaryana Rahayu Nurfanovita