Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Solusi: Jurnal Kajian Ekonomi dan Bisnis Prosiding Seminar Nasional Unimus Prosiding Simposium Nasional Manajemen dan Bisnis
Rini Susilawati
STIE Nusa Megarkencana
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Health Professions Nursing Public Health Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Dampak Relokasi Pasar Terhadap Tingkat Kunjungan Dan Pertumbuhan Pedagang Bagi Pedagang Keripik Belut Di Pasar Godean Rini Susilawati; Arief Budi Pratomo; Maria Magdalena Purdwiastuti
HOME Vol. 13 No. 2 (2018)
Publisher : Jurnal Solusi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v13i2.37

Abstract

he relocation of trading places always has an impact that is sometimes very positive, but it is not uncommon to also often occur that the relocation of trading places sometimes has a negative impact. There are many examples of relocation that have a positive impact on Yogyakarta, such as the Animal Market Relocation from Ngasem Market and Kuncen Market to the Animal and Plant Markets in Yogyakarta (PASTY), the results are relatively good and positive. Then another successful example is the relocation of the Klithikan market (used goods) from the entire Mangkubumi road to the new location in the former Kuncen Market. But there are also those who relocate to a new place the impact is just the opposite. One of the less successful relocations is the relocation of eel traders from this Godean Market. To the Culinary Center of Godean eel. The results of this study found several factors that led to the lack of success of relocation at the Godean Eel Culinary Center. Some of the indicators used in this study are in terms of decreasing the level of visits and the decreasing number of eel traders occupying the relocation site.
Pengaruh Konsep Pelayanan Terhadap Keputusan Pembelian dan Tingkat Pendapatan Pada Masa Sebelum, Awal dan New Normal Pandemi (Studi Komparasi Pada Café-Café di Minggir Yogyakarta) Rini Susilawati
HOME Vol. 15 No. 2 (2020)
Publisher : Jurnal Solusi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v15i2.76

Abstract

This study aims to determine whether product quality, price and product diversity influence either partially or simultaneously on purchasing decisions. The place used in this research is consumers who make purchases at Maneko Digital. This study used a sample of 95 respondents. The approach method used in this research is a quantitative approach. The technique used is non probability sampling, with a purposive sampling approach that is sampling technique with predetermined criteria. The data analysis technique used is the instrument test, classic assumption test, hypothesis test and multiple linear regression analysis. Partial test results, product quality has a positive and significant influence on purchasing decisions 0,346 with a significance of 0,000. Price variable has a positive and significant effect on purchasing decisions 0,259 with a significance of 0.005. Product diversity variable has a positive and significant influence on purchasing decisions 0,342 with a significance of 0.000.
Dampak Kebijakan Relokasi Tempat Dagang Bagi Pedagang Keripik Belut di Pasar Godean Rini Susilawati; Arief Budi Pratomo
Prosiding Seminar Nasional Unimus Vol 1 (2018): Hilirisasi & Komersialisasi Hasil Penelitian dan Pengabdian Masyarakat untuk Indonesia
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Factors location for a business activity is one very important factor in supporting the success and continuity of business. So also for a group of craftsmen eel in Godean, Sleman. Yogyakarta is already very well known as a center of chips eel in Yogyakarta has been long sought after and visited buyer as souvenirs typical of Yogyakarta. Relocation of trade policy always have an impact that is not always positive, but sometimes negative impact as well, both for visitors, especially for merchants. This study used descriptive qualitative method. The subjects of this study is the merchant chips culinary center Eels eels in Godean, Sleman, Yogyakarta. Object of this research is the socio-economic conditions as a result of their relocation merchant market. Mechanical determination of informants using purposive sampling technique. Data collection techniques used were observation, interview, and documentation. Data analysis technique using an interactive model Huberman and Miles, (1984), namely through four processes: (1) data collection, (2) data reduction, (3) pre sentation of data, and (4) conclusion. Technique authenticity of data is done by triangulation techniques. The research data is planned in the form that will be distributed in approximately 30 merchants chips eel in the market Godean, Sleman, Yogyakarta, which is used as the respondent, from a populationof about 40 traders as a whole, whereas the technique uses accidental sampling, the choice of respondents without a planned and specific criteria, but which by chance met and deemed feasible, it is to be preferred as a sample.
PENGARUH BRAND IMAGE, DESAIN PRODUK, DAN CUSTOMER EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN Dhiana Ekowati; Wendri Sukmarani; Rini Susilawati; Taufik Irfanudin
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 3 (2024): Simposium Manajemen dan Bisnis
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image, desain produk, dan Customer Experience terhadap keputusan pembelian sepatu Aerostreet pada mahasiswa di Daerah Istimewa Yogyakarta. Populasi dari penelitian ini adalah mahasiswa di Daerah Istimewa Yogyakarta dengan jumlah sampel sebanyak 100 mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan hasil pengolahan data responden sesuai kriteria yang diperoleh dari survei melalui penyebaran kuesioner pada mahasiswa di Daerah Istimewa Yogyakarta. Teknik analisis data yang digunakan adalah SEM (Structural Equation Model) dengan menggunakan software SmartPLS. Hasil penelitian ini menunjukkan bahwa Brand Image tidak berpengaruh terhadap keputusan pembelian, sedangkan desain produk dan Customer Experience berpengaruh signifikan terhadap keputusan pembelian.
Co-Authors Arief Budi Pratomo ARIEF BUDI PRATOMO Dhiana Ekowati Maria Magdalena PD Taufik Irfanudin Wendri Sukmarani