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Anh Dung Do
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Decision Sciences, Operations Research & Management

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Business Strategy Analysis of PT. BPT as Information Technology Value Added Distributor Sudja, Deddy; Do, Anh Dung
The Indonesian Journal of Business Administration Vol 2, No 10 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. BPT is the information technology value added distributor company for full range IBM Hardware and Software products. PT. BPT as part of CTI Group which is established in 2003. Today BPT faces some business issue which how BPT has to anticipate competitive situation and condition while IT market in Indonesia keep growing with high growth rate. Objective of this paper is to do analysis based on literature for recent business issue and research to confirm those analysis. After that, writer propose business strategy including proposed business model  as growth strategy and in order to win the competition by increasing BPT’s competitiveness. Analysis and research are conducted for external environment, industry environment, competitor and internal environment. Internal environment analysis conducted based on business model canvas analysis (Ostrewalder and Pigneur, 2010). Research conducted by interviewed key peoples in internal BPT and CTI Group and also external such as IBM as principal, business partners and end users as stakeholders. Conclusion of those analysis and research are IT demand in Indonesia will remain grow high. It triggers foreign IT Distributors expand in Indonesia. One of them : Avnet become strong competitor for BPT in term of capital, relation with IBM regional & worldwide and also market coverage in Small Medium Business (SMB) / Mid market and Geo market. Proposed business strategy for BPT as part of growth strategy are leverage technical support as one of value proposition in BPT business model, more focus in Mid market and geo market, acquire or create another / own product and go regional. It takes revision of some components in business model and organization structure. Key words :  business strategy, business model, growth strategy
Achieving Sustainable Loan Growth in Banking Industry: A Case Study in PT. Bank Rakyat Indonesia (Persero) Tbk Setiawan, Jeremia Dhany; Do, Anh Dung
The Indonesian Journal of Business Administration Vol 2, No 10 (2013)
Publisher : The Indonesian Journal of Business Administration

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PT. Bank Rakyat Indonesia (Persero) Tbk, or commonly called BRI is the oldest and widest bank in Indonesia. Founded in 1895, BRI currently has more than 8,600 working units spread across Indonesia and has been connected in real-time online. Since the beginning, BRI has focused and committed on Micro, Small and Medium Enterprises (MSMEs) segment as the core of BRI’s business. However, currently BRI suffered a setback in SMSEs segment as its major business, especially since the last three years. In fact BRI’s loan growth in the third quarter of 2012 only amounted to 15.08% which is far below the average growth of the national commercial bank which reached 23.6%. This condition is very contradict with the conditions in several years ago in which the BRI’s loan growth is always above the average loan growth of the national banks. Currently BRI is designing a business strategy to improve coordination between business units and also to accelerate the growth of its business. This Final project is composed to examine and explore the business strategy taken by BRI as the oldest and widest bank in Indonesia in order to maintain and accelerate the business growth. Hopefully with this strategy, BRI can maintain a sustainable and healthy business growth in the middle of tight conditions of business competition. Keywords: SMSE, Sustainable Growth, Business Strategy
The Strategic Analysis of PT Bank “X” (Persero) Tbk. Transformation : To be the most admired and progressive Financial Institution in Indonesia Sardjono, Ardana Hendratama; Do, Anh Dung; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 1, No 4 (2012)
Publisher : The Indonesian Journal of Business Administration

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This Study is to capture the experience overcome problems that could ruin the Bank "x" as the largest bank in Indonesia. In 2005, transformation of Bank “X” set up to anticipate corporate problem. Literature Review for this final project, refer to the strategy diamond and concept of Value Chain. The secondary data is chosen for Research methodology approach.Achieving the target, the Bank “X” have articulated following vision are : committed to building long-term relationships with world-class standards of service and innovative financial solution, seek to promote a culture of performance and teamwork which attracts the best personnel, and will actively contribute to Indonesia's long-term growth by working towards the success and growth of the customers. Recommendations are : Bank “X” focus on achieving growth of low cost deposit, in case of that has to develop wholesale transaction banking; Focus on High Yield business to generate profit; Synergies and alliances between Strategic Business Unit or Subsidiaries and full supported by support services unit; Diversified business by acquiring new line of business; and focus on ASEAN market Keywords: Bank “X”, transformation, strategy diamond, value chain,
Co-Authors Agung Wicaksono Ardana Hendratama Sardjono Deddy Sudja Jeremia Dhany Setiawan