Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika Inter Komunika: Jurnal Komunikasi
Guntur Freddy Prisanto
STIKOM Interstudi
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Partai Politik Sebagai Political Brand Fajar Febriansyah; Guntur Freddy Prisanto; Niken Febrina Ernungtyas; Safira Hasna
Cakrawala - Jurnal Humaniora Vol 21, No 1 (2021): Maret 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v21i1.9998

Abstract

Nowadays, political parties need a political marketing strategy that is considered to be able to increase the number of votes, especially for certain candidates of political parties. Marketing elements can be adopted in political parties, especially when doing branding. Therefore, the objective of this research is to determine the influence of brand elements in politics such as brand communication, brand image, brand trust, and brand loyalty to political parties, namely Partai Amanat Nasional (PAN). The research shows that there is no effect of brand communication on brand image and brand trust. And there is no influence of brand image on brand trust. As for the element of trust, there is an effect of brand trust on PAN brand loyalty with a low percentage of 14.7%. When someone has given confidence in a certain political party, they have guaranteed that the program given by that party is the best for the public, so that someone will be consistent in choosing the same party in the future during the election or loyal to political parties.
PENERAPAN STRATEGI E-MARKETING COMMUNICATION DAN EKUITAS MEREK SIARANKU.COM TERHADAP LOYALITAS VIEWERS Putri Dewi Ikhsana; Guntur Freddy Prisanto; Rosita Anggraini
Inter Komunika Vol 4, No 1 (2019): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.568 KB) | DOI: 10.33376/ik.v4i1.217

Abstract

The development of communication technology has brought changes to the patterns of human interaction behavior which continue competing to innovate in developing and utilizing increasingly sophisticated communication technologies. In this study, researchers were using theories and concepts that support the basis of being integrated, such as Integrated Marketing Communication, Brands, Brand Equity, and Consumer Loyalty. Researchers were using a supportive method to be used as a methodology such as positivistic paradigm, quantitative approach, survey strategy using questionnaires, sampling techniques using the formula taro yamane, and data processing techniques using probability sampling - simple random sampling. The results showed that e-marketing communication and brand equity have a strong influence on the loyalty of siaranku.com viewers and have a validity level that meets the requirements. 
Co-Authors Fajar Febriansyah Niken Febrina Ernungtyas Putri Dewi Ikhsana Rosita Anggraini Safira Hasna