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All Journal Inter Komunika: Jurnal Komunikasi
Putri Dewi Ikhsana
STIKOM INTERSTUDI
Languange, Linguistic, Communication & Media Social Sciences

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PENERAPAN STRATEGI E-MARKETING COMMUNICATION DAN EKUITAS MEREK SIARANKU.COM TERHADAP LOYALITAS VIEWERS Putri Dewi Ikhsana; Guntur Freddy Prisanto; Rosita Anggraini
Inter Komunika Vol 4, No 1 (2019): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.568 KB) | DOI: 10.33376/ik.v4i1.217

Abstract

The development of communication technology has brought changes to the patterns of human interaction behavior which continue competing to innovate in developing and utilizing increasingly sophisticated communication technologies. In this study, researchers were using theories and concepts that support the basis of being integrated, such as Integrated Marketing Communication, Brands, Brand Equity, and Consumer Loyalty. Researchers were using a supportive method to be used as a methodology such as positivistic paradigm, quantitative approach, survey strategy using questionnaires, sampling techniques using the formula taro yamane, and data processing techniques using probability sampling - simple random sampling. The results showed that e-marketing communication and brand equity have a strong influence on the loyalty of siaranku.com viewers and have a validity level that meets the requirements. 
Co-Authors Guntur Freddy Prisanto Rosita Anggraini