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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Kamaluddin Rahmat
Universitas Padjadjaran
Decision Sciences, Operations Research & Management

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Pengaruh Endorser Yoshiolo Terhadap Brand Image Word Division Rahmat, Kamaluddin
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1039.3 KB) | DOI: 10.31289/jkbm.v6i1.2708

Abstract

Word Division is a local shoe brand that uses endorsers in its promotion. One of the endorsers chosen was Yoshiolo but Yoshiolo was better known through promotional content for foreign brands. This study aims to determine the influence of Yoshiolo as an endorser of the Word Division brand image. This study uses this study using a survey approach using questionnaires as a basic data collection tool and generally uses statistical methods. The results of the analysis show that Yoshiolo as an endorser has a positive and significant influence on the Word Division brand image
Pengaruh Endorser Yoshiolo Terhadap Brand Image Word Division Kamaluddin Rahmat
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v6i1.2708

Abstract

Word Division is a local shoe brand that uses endorsers in its promotion. One of the endorsers chosen was Yoshiolo but Yoshiolo was better known through promotional content for foreign brands. This study aims to determine the influence of Yoshiolo as an endorser of the Word Division brand image. This study uses this study using a survey approach using questionnaires as a basic data collection tool and generally uses statistical methods. The results of the analysis show that Yoshiolo as an endorser has a positive and significant influence on the Word Division brand image
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