JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER

Pengaruh Endorser Yoshiolo Terhadap Brand Image Word Division

Kamaluddin Rahmat (Universitas Padjadjaran)

Article Info

Publish Date
30 Nov 2019

Abstract

Word Division is a local shoe brand that uses endorsers in its promotion. One of the endorsers chosen was Yoshiolo but Yoshiolo was better known through promotional content for foreign brands. This study aims to determine the influence of Yoshiolo as an endorser of the Word Division brand image. This study uses this study using a survey approach using questionnaires as a basic data collection tool and generally uses statistical methods. The results of the analysis show that Yoshiolo as an endorser has a positive and significant influence on the Word Division brand image

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Journal Info
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Website

Abbrev

bisman

Publisher

Universitas Medan Area

Subject

Decision Sciences, Operations Research & Management

Description

JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) is a journal to managed of Managemen Study Program Faculty of Economics, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of ...