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All Journal Jurnal Ilmiah Econosains AL-ISHLAH: Jurnal Pendidikan Jurnal Pemberdayaan Masyarakat Madani (JPMM) Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan

Hendra Riofita

UIN Suska Riau

Author-ID : 2565686

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 4 Documents Claim Missing Document

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Articles

Pelatihan Kewirausahaan Ekonomi Kreatif Karang Taruna Tanah Putih Kabupaten Rokan Hilir Meimunah S. Moenada; Hendra Riofita
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol 2 No 1 (2018): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ Indexed)
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

The objective of this dedication was to prepare the Youth of Karang Taruna Kecamatan Tanah Putih Kabupaten Rokan Hilir as spearhead of poverty eradication toward ability to increase creative economic effort for themselves, organization and the communities around them, to train them to do creative economic business toward converting used goods to be goods having sale value and to help them to build their own creative economic business. The methods applied were presentation, games, case study, question and answer and all methods were applie by using andragogy approach. The result showed that all trainees were enthusiastic to have their own business. It was proved by the plans to set up business they presented. Besides all trainees could concert used goods to be goods having sale value like wallet, tissue box, pencil box, rice box, egg box and bag.

THE INFLUENCE OF STUDENTS' COMPREHENSION ON MARKETING MIX TOWARD THEIR PURCHASE DECISION HENDRA RIOFITA
Econosains Jurnal Online Ekonomi dan Pendidikan Vol 16 No 2 (2018): Jurnal Ilmiah Econosains
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/econosains.0162.03

The purpose of this study was to determine the effect of student comprehension in translating, interpreting, and extrapolating the concept of the marketing mix on their purchasing decisions. The design of this research is quantitative research. The sample of this study was 59 students of SMK MUhammadiyah 2 Pekanbaru taken using a random sampling technique. Data were collected using a questionnaire and analyzed with the classic assumption test and hypothesis test. The results showed that there was a significant influence between comprehension in translating and interpreting the marketing mix for student purchasing decisions. However, there is no significant effect between comprehensions in extrapolating the marketing mix concept to student purchasing decisions. The results also showed a significant influence between comprehension in translating, interpreting, and extrapolating the marketing mix simultaneously to student purchasing decisions. Keywords: Comprehension, marketing mix, purchase decision.

KOMUNIKASI WORDS OF MOUTH DALAM BIDANG PEMASARAN : Sebuah Kilas Balik Teori Hendra Riofita; Mugi Harsono
Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 2, No 2 (2019): Eklektik
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau Pekanbaru

ABSTRAKTujuan penulisan dari artikel ini adalah untuk menjelaskan tentang perkembangan teori komunikasi khususnya teori komunikasi massa dalam memunculkan teori WOM (Words of Mouth) atau komunikasi dari mulut ke mulut yang sering diterapkan sebagai salah satu strategi komunikasi pemasaran dalam memasarkan produk. Metode yang digunakan oleh Penulis adalah metode studi pustaka dengan merangkum dan menyusun berbagai literatur tentang teori komunikasi massa yang berkaitan dengan teori WOM. Adapun teori komunikasi massa yang diangkat dalam artikel ini dimulai dari teori jarum hipodermik, teori one-step flow modle, teori two-step flow modle, teori multy-step flow modle, teori limited effect dan teori WOM itu sendiri. Pada bagian akhir setiap pembahasan teori ditunjukkan bahwa teori-teori tersebut memang memiliki hubungan denga teori WOM. Kesimpulan dari artikel ini adalah bahwa teori WOM memang tidak bisa dilepaskan dari teori komunikasi massa.Kata Kunci: Komunikasi, Komunikasi Massa, WOM

The Effect of Think Pair Share and Intelligence Quotient on Economics Students’ Learning Outcome Naskah Naskah; Ansharullah Ansharullah; Harum Natasha; Hendra Riofita
AL-ISHLAH: Jurnal Pendidikan Vol 14, No 3 (2022): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

The purpose of this study was to examine the relationship between intellectual ability, the Cooperative type think pair share learning model, and the Entrepreneur lesson in grade ten at a vocational high school in Sungai Penuh. This study is a Quasi-experiment in nature. Purposeful sampling was used in this study. In total, 103 students made up the study's sample. We used two instruments to obtain this data: an experimental one and a validated one. The school has collected primary data in the form of student learning outcomes and secondary data in IQ test outcomes. On the other hand, a descriptive and inductive analysis was performed using a two-way analysis of variance. The study found that (1) the learning outcomes for students who were taught using the cooperative learning model type Think Pair Share were better than the outcomes for students who were taught using the traditional learning model. According to his research, the academic success of high-IQ students is not better than that of low-IQ students. Thirdly, there was no correlation between the cooperative learning approach (Think, Pair, Share) and student achievement.

Co-Authors Ansharullah Ansharullah Harum Natasha Meimunah S. Moenada MUGI HARSONO Naskah Naskah

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