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Journal : Wardah

TREN PRODUK HALAL, GAYA HIDUP SYAR’I DAN KESALEHAN SIMBOLIK: STUDI TENTANG MUSLIM KELAS MENENGAH Rina Darojatun
Wardah Vol 19 No 2 (2018): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.978 KB) | DOI: 10.19109/wardah.v19i2.2816

Abstract

Abstract: The appearance of muslim middle class In Indonesia present religious value in the middle of the fertie of consumerism in various field, especially in economy and education field. Trends of halal products and shar'i lifestyle are offered not only food and beverages, but health, beauty, tourism, transportation, financial institutions and Sharia property also complement the needs of Muslims to strengthen themselves had applied the tenet of Islam in order to get piety alive. The piety meant as symbolical of muslim obedience in attending Islamic sharia in various ascpect of life. This study aims to find out how the used of halal poducts and shar’i life style among muslim middle class will formed a symbolic piety that includes the meaning self concept and interaction with community. This study also used qualitative methods with phenomenology approach to capture the growing phenomenology in muslim middle class and symbolic interaction theory to analyze the symbol of piety attached to muslim interaction. The conclusion of this research is that muslims could formed and managed virtuous behavior with symbols and attributes attached to him by considering the expectation of others, although not fully implement the piety ritual according to Islamic shari’ah based on Al Qur’an and Hadish. Keywords: symbolic piety, phenomenology, symbolic interaction
Komodifikasi Agama dalam Layanan Aqiqah di Akun Instagram @aqiqahnurulhayat Rina Darojatun; Zaenal Mukarom; Muhibuddin Muhibuddin
Wardah Vol 23 No 2 (2022): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.699 KB) | DOI: 10.19109/wardah.v23i2.14698

Abstract

Artikel ini fokus pada transformasi pesan agama menjadi produk jasa yang dapat dipasarkan melalui instagram, objek kajiannya adalah pesan-pesan yang mengandung komodifikasi layanan aqiqah, khalayak virtual yang berinterakasi di akun @aqiqahnurulhayat dan mitra layanan aqiqah yang bekerja menggiring khalayak untuk menggunakan jasa layanan aqiqah. Penelitian ini merupakan penelitian kualitatif, dilakukan dengan metode etnografi virtual diawali dengan memasuki arena media social Instagram lalu capturing chatlog dan capturing screenshots dan menganalisis data dari entitas. Hasil penelitian ini mengungkapkan terjadinya komodifikasi agama melalui tiga hal yaitu komodifikasi isi pesan, komodifikasi khalayak virtual dan komodifikasi mitra layanan jasa aqiqah, ketiganya nampak dari gambar dan pesan yang diposting di akun @aqiqahnurulhayat sudah mengalami adaptasi ajaran agama dengan pesatnya teknologi digital yang menggeser gaya hidup muslim kelas menengah dalam merayakan kehadiran anak di tengah keluarga.
Hegemoni Amerika Dalam Film Independence Day: Resurgence Rina Darojatun
Wardah Vol 24 No 1 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i1.17591

Abstract

The United States uses Hollywood as a mecca for the world's entertainment industry to instill its ideology in ruling and controlling other countries through films. This article discusses films that can hypnotize audiences and are the product of a socio-political and cultural structure, one of the films entitled Independence Day: Resurgence is inserted by hegemonic practices by instilling ideology in the audiences who watch it. This study aims to explain how the hegemony of the United States in the world through a content analysis approach that is reviewed by media dependency theory and Marxist media theory, data collection techniques by looking at the text in the film and the context behind it. In conclusion, the theory of media dependency analyzing the influence of the media is able to create new cognitions for the reputation of society and the state so that it can easily instill its influence, doctrine and global hegemony. This is evidenced by the film's theme, namely the historic day of "independence day" of the United States. This is where the momentum is to be used as a venue for "proofing" them or the big countries' Self Assertion. Through a Marxist media theory approach, in fact the United States wants to show a friendly face to all countries while maintaining its image as the ruling state and world police. The United States consciously applies the established status quo as a superpower. The scientific argument that is built is that the specific political-economic conditions that develop in a country, have a mutually determining relationship influenced by global political-economic conditions.