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All Journal Hasanuddin Economics and Business Review
Ibriati Kartika Alimuddin
Sekolah Tinggi Ilmu Manajemen, Yayasan Perguruan Islam Maros
Economics, Econometrics & Finance

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INNOVATIVENESS AND COMPETITIVENESS IN CREATIVE INDUSTRIES: THE CASE OF SMES IN MAROS REGENCY Narto Irawan Otoluwa; Ibriati Kartika Alimuddin; Nur Alamzah; Mursalim Nohong
Hasanuddin Economics and Business Review Vol 1 No 3, February 2018
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.11 KB) | DOI: 10.26487/hebr.v1i3.1350

Abstract

The purpose of study was to explain the effect of entrepreneurship orientation and innovation in improving the performance and competitiveness of creative industries in Maros Regency. The primary data used in this study were collected by using questionnaires. The data is then processed in the form of descriptive statistics and inferential statistics. Based on the analysis, it is found that the orientation of entrepreneurship which is reflected by the activities of research and development activities, technological leadership, and innovation will be able to improve the performance and competitiveness of creative industry. Performance as measured by the company's ability to increase sales will be able to create competitiveness. The study also found an insignificant effect between innovation with competitiveness and performance with competitiveness
Co-Authors Mursalim Nohong Narto Irawan Otoluwa Nur Alamzah