Articles
<![CDATA[THE INFLUENCE OF FAMILY ENVIRONMENT AND SOCIAL MEDIA MARKETING ON BUSINESS PERFORMANCE THROUGH ENTREPRENEURIAL ORIENTATION IN SMALL MICRO ENTERPRISES (MSES) IN MAKASSAR CITY ]]>
<![CDATA[Burhan, Muhammad Kadafi]]>;
<![CDATA[Ali, Muhammad]]>;
<![CDATA[Nohong, Mursalim]]>
<![CDATA[ YUME : Journal of Management Vol 3, No 2 (2020) ]]>
Publisher : <![CDATA[Pascasrjana STIE Amkop Makassar ]]>
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DOI: 10.2568/yum.v3i2.827
<![CDATA[This study intends to determine the performance of businesses in small micro enterprises (MSEs) through the influence of the family environment and social media marketing through entrepreneurial orientation. This research was conducted using a quantitative approach that intends to explain the position of the variables studied as well as the relationship between one variable and another. The population of this study is the total number of micro and small businesses in the city of Makassar amounted to 9,958 businesses. The sample in this study used Slovin formula so that it was obtained into 99 respondents. The testing of analysis tools used is path analysis. The results of the study are variable family environment partially positively and significantly affect the orientation of entrepreneurship in micro and small businesses in the city. Social media marketing variables partially have a positive and significant effect on the orientation of entrepreneurship in micro and small businesses in the city of Makassar. Family environment variables partially have a positive and significant effect on the performance of micro and small businesses in the city of Makassar. Social media marketing variables partially affect the positive and significant performance of micro and small businesses in makassar city. The variable orientation of entrepreneurship partially positively and significantly affects the performance of micro and small businesses in the city of Makassar. Family Environment Variables partially have a positive and significant effect on the performance of micro and small businesses in the city of Makassar if through entrepreneurial orientation. And social media marketing variables partially have a positive and significant effect on the performance of micro and small businesses in the city of Makassar if through entrepreneurial orientation, which means the better social media marketing will improve business performance through entrepreneurial orientation. Keywords: Business Strategy, Business Performance, Entrepreneurial Orientation, Social Media Marketing, Family Environment]]>
<![CDATA[Strategic Model in Increasing the SMEs Competitive Advantage in South Sulawesi ]]>
<![CDATA[Nohong, Mursalim]]>;
<![CDATA[Sanusi, Abdullah]]>;
<![CDATA[Nurqamar, Insany Fitri]]>;
<![CDATA[Harun, Suriadi]]>
<![CDATA[ BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi ]]>
Publisher : <![CDATA[UI Scholars Hub ]]>
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<![CDATA[The study of SMEs development has become an interesting issue in the field of education including because of its great contribution to society and nation. The research objectives are to describe 1) the effect of government intervention toward the increase of Small and Medium Enterprises (SMEs) innovation capabilities and competitive advantage in South Sulawesi; 2) the effect of non-market capabilities toward non market strategies and competitive advantage of SMEs in South Sulawesi; 3) the effect of non-market capabilities toward government intervention. The data used is the primary data which was obtained from interviews with 40 respondents in Makassar, Parepare, Sidenreng Rappang and Bantaeng. The sample from which data collection done is selected using purposive sampling method. Results are presented in descriptive and inferential statistics. The research results show that innovation, government intervention, nonmarket strategies and capabilities are prerequisite to improve SMEs competitiveness. In addition, the small businesss competitiveness will significantly change when the innovations undertaken are influenced by government intervention.]]>
<![CDATA[BIAYA PROMOSI, PANGSA PASAR DAN PROFITABILITAS PERBANKAN INDONESIA TAHUN 2010-2017 ]]>
<![CDATA[Andi Ruslan]]>;
<![CDATA[Cepi Pahlevi]]>;
<![CDATA[Syamsu Alam]]>;
<![CDATA[Mursalim Nohong]]>
<![CDATA[ SIMAK Vol 17 No 01 (2019): Jurnal Sistem Informasi, Manajemen dan Akuntansi (SIMAK) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Atma Jaya Makassar ]]>
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DOI: 10.35129/simak.v17i01.65
<![CDATA[The purpose of this study is to obtain empirical evidence of the effect of promotional costs on market share of third party funds and bank profitability (ROA). The sample using bank that publishes financial statements in full during 2010-2017 and is included in Books 3 and 4 categories related to business activities and office networks based on bank core capital. The data analysis technique in this study is path analysis with AMOS software (Analysis of Moment Structure). The results show that promotion costs have a positive and significant effect on DPK market share, promotion costs have a positive but not significant effect on bank profitability, market share deposits have a positive and significant effect on bank profitability. Promotion costs have a positive and significant positive effect on bank profitability through DPK market share.]]>
<![CDATA[THE ROLE OF EFFICIENCY MEDIATION IN THE EFFECT OF BANKS SIZE ON BANK PROFITABILITY IN INDONESIA ]]>
<![CDATA[Andi Ruslan]]>;
<![CDATA[Cepi Pahlevi]]>;
<![CDATA[Syamsu Alam]]>;
<![CDATA[Mursalim Nohong]]>
<![CDATA[ Hasanuddin Economics and Business Review Vol 3, No 1 (2019): HEBR Vol 3 No 1 June 2019 ]]>
Publisher : <![CDATA[Hasanuddin University ]]>
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DOI: 10.26487/hebr.v3i1.1846
<![CDATA[The purpose of this study was to analyze the mediating role of bank efficiency in the effect of bank size on bank profitability. The research sample is 25 banks that have a minimum core capital of Rp. 5,000,000,000,000 and publish financial statements in full during 2010-2017. The data analysis technique in this study is path analysis (path analysis) with the help of AMOS software (Analysis of Moment Structure). The results of the study found that; 1) bank size has a positive and significant effect on bank efficiency; 2) bank size has a positive and not significant effect on bank profitability; 3) bank efficiency has a positive and significant effect on bank profitability. 4) bank efficiency is able to mediate the effect of bank size on bank profitability.]]>
<![CDATA[INNOVATIVENESS AND COMPETITIVENESS IN CREATIVE INDUSTRIES: THE CASE OF SMES IN MAROS REGENCY ]]>
<![CDATA[Narto Irawan Otoluwa]]>;
<![CDATA[Ibriati Kartika Alimuddin]]>;
<![CDATA[Nur Alamzah]]>;
<![CDATA[Mursalim Nohong]]>
<![CDATA[ Hasanuddin Economics and Business Review Vol 1 No 3, February 2018 ]]>
Publisher : <![CDATA[Hasanuddin University ]]>
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DOI: 10.26487/hebr.v1i3.1350
<![CDATA[The purpose of study was to explain the effect of entrepreneurship orientation and innovation in improving the performance and competitiveness of creative industries in Maros Regency. The primary data used in this study were collected by using questionnaires. The data is then processed in the form of descriptive statistics and inferential statistics. Based on the analysis, it is found that the orientation of entrepreneurship which is reflected by the activities of research and development activities, technological leadership, and innovation will be able to improve the performance and competitiveness of creative industry. Performance as measured by the company's ability to increase sales will be able to create competitiveness. The study also found an insignificant effect between innovation with competitiveness and performance with competitiveness]]>
<![CDATA[INOVASI, PERTUMBUHAN, UKURAN DAN NILAI PERUSAHAAN FARMASI DI INDONESIA ]]>
<![CDATA[Mursalim Nohong]]>
<![CDATA[ Jurnal Keuangan dan Perbankan Vol 20, No 2 (2016): May 2016 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jkdp.v20i2.250
<![CDATA[Abstract This research was based on the strategic role of firm innovation. For a pharmaceutical company, innovation drives the firm to expand new product which responsive to the needs of public health. The purpose of this study was to explain the innovation role on growth, size, and the value of pharmaceuticalcompany in Indonesia. Secondary data with a period of 2011 - 2014 of ten sample used were pharmaceutical companies listed on the Indonesia Stock Exchange.Data were analyzed using Structural Equation Modeling with PLS. The research results show that innovation were able to increase growth, size and companyvalue.]]>
<![CDATA[WORKSHOP PERENCANAAN DAN PENGANGGARAN DAERAH: PENDEKATAN ALTERNATIF PENINGKATAN KAPASITAS PENGELOLA KEUANGAN DAERAH DI KABUPATEN PANGKAJENE DAN KEPULAUAN ]]>
<![CDATA[Mursalim Nohong]]>;
<![CDATA[Abdullah Sanusi]]>;
<![CDATA[Insany Fitri Nurqamar]]>;
<![CDATA[Wahda]]>;
<![CDATA[Alimuddin]]>;
<![CDATA[Andi Kusumawati]]>;
<![CDATA[Sabir]]>
<![CDATA[ Panrita Abdi - Jurnal Pengabdian pada Masyarakat Vol. 5 No. 1 (2021): Jurnal Panrita Abdi - Januari 2021 ]]>
Publisher : <![CDATA[LP2M Universitas Hasanuddin ]]>
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DOI: 10.20956/pa.v5i1.2862
<![CDATA[Abstract: Planning and budgeting is a strategic first step in realizing regional financial management that is oriented towards improving the welfare of the community. To make it happen, we need human resources who have the ability and skills to analyze regional strategic problems and put them into a design program and activities accompanied by funding capabilities. This study aims to improve the knowledge and skills of regional financial managers, especially in the areas of regional planning and budgeting. This activity is carried out in the form of a workshop so that each participant can immediately gain knowledge and skills as well as approaches in solving every case faced. Planning and budgeting workshops for Regional Work Units within the scope of the Pangkajene and Islands Regency governments are a solution that is considered effective in resolving these problems. The workshop was attended by 60 State Civil Servants who have the main tasks and functions of planning and budgeting in each regional apparatus organization. Activities will be carried out using a Participative approach and accompanied by a discussion of real cases that have occurred in each SKPD. The results of the study indicate that some of the problems faced by the Pangkajene and Islands Regency governments are 1) planning resources are still limited, 2) most of the Musrenbang processes are still in the form of compiling a shopping list of activities. 3) the RPJPD to RPJMD and RPJMD to RKPD breakdowns often do not match. Abstrak: Perencanaan dan penganggaran merupakan langkah awal yang sifatnya strategis dalam mewujudkan pengelolaan keuangan daerah yang berorientasi pada peningkatan kesejahteraan masyarakat. Untuk mewujudkannya diperlukan sumberdaya manusia yang memiliki kemampuan dan keterampilan dalam menganalisis permasalahan strategis daerah dan menuangkannya dalam sebuah rancangan program dan kegiatan yang disertai dengan kemampuan pendanaan. Studi ini bertujuan untuk meningkatkan pengetahuan dan keterampilan pengelola keuangan daerah khususnya dalam bidang perencanaan dan penganggaran daerah. Kegiatan ini dilaksanakan dalam bentuk workshop agar setiap peserta dapat langsung memperoleh pengetahuan dan keterampilan serta pendekatan-pendekatan dalam penyelesaian setiap kasus yang dihadapi. Workshop perencanaan dan penganggaran bagi Satuan Kerja Perangkat Daerah dalam lingkup pemerintah Kabupaten Pangkajene dan Kepulauan menjadi solusi yang dianggap efektif untuk menyelesaikan permasalahan dimaksud. Workshop diikuti oleh 60 Aparatur Sipil Negara yang memiliki tupoksi dalam bidang perencanaan dan penganggaran di masing-masing organisasi perangkat daerah. Kegiatan akan dilaksanakan dengan pendekatan partisipatif (Participative approach) dan disertai dengan pembahasan kasus-kasus riil yang terjadi di masing-masing SKPD. Hasil studi menunjukkan bahwa beberapa permasalahan yang dihadapi oleh pemerintah Kabupaten Pangkajene dan Kepulauan adalah 1) masih terbatasnya sumberdaya perencana, 2) proses Musrenbang kebanyakan masih bersifat menyusun daftar belanja (shopping list) kegiatan. 3) breakdown RPJPD ke RPJMD dan RPJMD ke RKPD seringkali tidak nyambung (match).]]>
<![CDATA[The Effect of Financial Self-Efficacy and Financial Knowledge on Financial Management Behavior ]]>
<![CDATA[Erny Amriani Asmin]]>;
<![CDATA[Muhammad Ali]]>;
<![CDATA[Mursalim Nohong]]>;
<![CDATA[Ria Mardiana]]>
<![CDATA[ Golden Ratio of Finance Management Vol. 1 No. 2 (2021): April - September ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
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DOI: 10.52970/grfm.v1i1.59
<![CDATA[This study aims to determine financial knowledge and financial self-efficacy on financial management behavior. All respondents who were sampled in this study were young entrepreneurs who started a business from the beginning as many as 85 respondents, taking samples using a non-probability sampling method with purposive sampling technique. The data is processed using Warp-Pls 7.0 based on multiple regression. Financial self-efficacy and financial knowledge have a positive and significant contribution to financial management Behavior for young entrepreneurs. The results of this study have managerial implications that the government's attention is essential in providing facilities and infrastructure, favorable regulations for SMEs by creating an excellent entrepreneurial climate and facilitating the adoption of information technology so that SMEs can be technology literate. In addition, the relevant government, in this case for SME entrepreneurs' existence helps the government to succeed in development, especially in the economic field, and reduce unemployment. Based on our study states financial self-efficacy and financial knowledge have a positive and significant effect on financial management behavior for young entrepreneurs. Both, play a vital role in helping to build confidence in financial planning and management knowledge, understanding, and being able to overcome all business risks to achieve the expected success.]]>
<![CDATA[Perilaku Keuangan, Financial Self-Efficacy dan Keterampilan Wirausaha terhadap Kinerja Keuangan UKM Fashion dan Kuliner ]]>
<![CDATA[Erny Amriani Asmin]]>;
<![CDATA[Muhammad Ali]]>;
<![CDATA[Mursalim Nohong]]>;
<![CDATA[Ria Mardiana]]>
<![CDATA[ Journal of Management Science (JMS) Vol. 2 No. 1 (2021): Januari - Juni ]]>
Publisher : <![CDATA[Doktor Ilmu Manajemen, Universitas Muslim Indonesia ]]>
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DOI: 10.52103/jms.v2i1.424
<![CDATA[Penelitian ini bertujuan menguji pengaruh perilaku keuangan terhadap kinerja keuangan UKM, pengaruh self-efficacy financial terhadap kinerja keuangan UKM dan secara simultan pengaruh perilaku keuangan dan financial self-efficacy keuangan. Sample yang digunakan dalam penelitian sebanyak 75 pelaku UKM sektor Fashion dan Kuliner di Kabupaten Gowa menggunakan analisis SmartPLS. Hasil penelitian membuktikan bahwa secara parsial perilaku keuangan dan keterampilan berwirausaha berpengaruh positif dan signifikan terhadap kinerja UKM, financial self-efficacy berpengaruh positif dan tidak signifikan kinerja UKM sedangkan secara bersama-sama variabel eksogen berpengaruh positif dan signifikan terhadap kinerja UKM sektor kuliner dan fashion Kabupaten Gowa.]]>
<![CDATA[Pengaruh Jaringan Usaha, Inovasi Produk, dan Persaingan Usaha Terhadap Perkembangan Usaha Mikro Kecil dan Menengah (UMKM) ]]>
<![CDATA[Bahtiar Herman]]>;
<![CDATA[Mursalim Nohong]]>
<![CDATA[ JBMI (Jurnal Bisnis, Manajemen, dan Informatika) Vol. 19 No. 1 (2022): JBMI ]]>
Publisher : <![CDATA[Department of Management FEB Unhas ]]>
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DOI: 10.26487/jbmi.v19i1.18575
<![CDATA[Perkembangan suatu unit usaha dapat dipengaruhi oleh berbagai faktor, baik faktor internal perusahaan maupun eksternal perusahaa. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh pengaruh jaringan usaha, Inovasi Produk dan persaingan usaha terhadap perkembangan Usaha Mikro Kecil dan Menengah (UMKM) di Kabupaten Sidenreng Rappang. Metode yang digunakan dalam penelitian ini adalah metode eksplanatori dengan teknik pengumpulan data menggunakan kuesioner dengan sampel sebanyak 40 UMKM yang diambil menggunakan teknik disproportionate stratified random sampling dan simple random sampling. Teknik analisis data yang digunakan adalah regresi linear menggunakan perangkat lunak SPSS versi 25. Hasil penelitian menunjukkan bahwa: jaringan usaha, Inovasi Produk dan persaingan usaha berpengaruh positif dan signifikan terhadap perkembangan kinerja UMKM di Kabupaten Sidenreng Rappang]]>
